This report focuses on a company named Coca-Cola. Coca-Cola is having a huge success after facing various issues related to their brands. Company is not able to meet the requirement as per the vision and mission set by the organization. The vision & mission of the company define the infant about there working. This report gives the theoretical knowledge about the company vision and mission, its brand analysis and the issues connected with its performance. This report also focuses on issues such as packing, health issues, which are caused by the products of the Coca-Cola organization. Reposition vision & mission are also given in this report for achieving the success and mitigate the issues which are facing by the company. Perceptual maps also facilitate the comparison which can be done in the company’s present mission and vision & reposition mission and vision. Recommended strategic brand plan is also given which the company to achieve the huge success in the economy and to compete with the various competitors can follow.
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