The problem and opportunity gap Health

STRATEGIC
INNOVATION
OF COKE

Introduction
 Coke is a company which manufactures
carbonated soft drink and it was done by a
company which was named coca cola
 It was made in the 19th century and was
launched by a man Asa Griggs Candler,
whose skills of marketing helped the
company Coca-Cola to become one of the
world top soft-drink market in the 20th
century (Yadav, Stapleton & Van
Wassenhove, 2013).

 The Coca-Cola Company now have launched
other cola drinks under the name of Coke. Some
of The most main drinks are; Diet Coke, along
with others like Coca-Cola, Vanilla, Cherry, Diet
Coke Caffeine-Free, Coca-Cola Coca-Cola Coca-
Cola, Caffeine-Free and special versions with
lemon, Zero Sugar,, lime, and etc.
 it the third most valuable and recognised brand in
the world.

The problem and opportunity
gap
 Water management: The main ingredient
for coke is water and the world is leading
to water scaricity.The company consumes
a very large amount of water every year
and the demand for water is increasing
day by day and the quality of water is also
declining.