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HI6008 Business Research | Case Study Amazon

16 Pages2144 Words292 Views
   

Holmes Institute Sydney

   

HI6008 Business Research (HI6008)

   

Added on  2019-11-08

HI6008 Business Research | Case Study Amazon

   

Holmes Institute Sydney

   

HI6008 Business Research (HI6008)

   Added on 2019-11-08

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RUNNING HEAD: Business ResearchBusiness ResearchBrand Management Strategy of E-Commerce: A study ofAmazon
HI6008 Business Research | Case Study Amazon_1
Brand Management Strategy of E-Commerce: A study of Amazon1Table of ContentsIntroduction................................................................................................................................2Project Objective........................................................................................................................3Project Scope..............................................................................................................................4Literature review........................................................................................................................5Research questions/Hypothesis..................................................................................................6Research design and methodology.............................................................................................7Research limitations...................................................................................................................9Research Schedule (Research plan).........................................................................................10Conclusion................................................................................................................................13References................................................................................................................................14Appendix..................................................................................................................................15
HI6008 Business Research | Case Study Amazon_2
Brand Management Strategy of E-Commerce: A study of Amazon2IntroductionThis research program has been executed on the topic “Brand Management Strategy of E-Commerce: A study of Amazon”. Brands are being used the companies for providing a unique place to the products or services in the market. This research program will help in developing knowledge of the brand marketing strategy. Brand management strategy of Amazon will be discussed which have contributed towards the growth and success of Amazon. For the purpose of providing valuable information, different methods or approacheswill be used. Figure: AmazonSource: (Amazon, 2017)
HI6008 Business Research | Case Study Amazon_3
Brand Management Strategy of E-Commerce: A study of Amazon3Project ObjectiveThe research objective is decided for the purpose of setting goals which need to be attained from the execution of the research. This research program has been conducted with a motive to evaluate the marketing plan and brand marketing strategies which are being followed by Amazon. The purpose behind adopting this marketing plan and brand marketing strategies is to increase the sales as well as the expansion of the business.
HI6008 Business Research | Case Study Amazon_4

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