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The Internet Marketing Mix of Amazon Company

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Added on  2020-06-03

The Internet Marketing Mix of Amazon Company

   Added on 2020-06-03

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The Internet Marketing Mix of Amazon Company_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Elements of internet marketing.............................................................................................11.2 Evaluate internet marketing mix...........................................................................................21.3 Compare internet marketing tools.........................................................................................21.4 Interactive order processing..................................................................................................3TASK 2............................................................................................................................................32.1 Mechanism of search engine marketing................................................................................32.2 Suitable opt-in email marketing newsletter...........................................................................32.3 Guidelines for best practice in online public relations..........................................................42.4 Businesses use new digital media communities....................................................................4TASK 3............................................................................................................................................53.1 Secondary market research...................................................................................................53.2 Design online survey.............................................................................................................53.3 Use of electronic customer relationship marketing...............................................................6TASK 4............................................................................................................................................64.1 Internet marketing plan.........................................................................................................64.2 Presentation on pay per click advertising .............................................................................7CONCLUSION................................................................................................................................7REFERENCES ..............................................................................................................................8
The Internet Marketing Mix of Amazon Company_2
INTRODUCTIONInternet marketing is one of the most suitable method for promoting products andservices to potential customers. It includes different tools and techniques such as social media,email and search engine optimisation etc. This marketing is useful for many marketers toincrease their cost efficient and aids in achieving their goals and objectives in better manner(Andreopoulou and et. al., 2014). It help in targeting new customers and market segment. Thisreport is based on Amazon which is multinational e-commerce company that sale goods andservices online. It offers various types of products such as footwear, electronic appliances,branded clothes, accessories, kitchen products etc. The main purpose of this project is to identifydifferent elements of marketing and how company deal with them. TASK 11.1 Elements of internet marketingThere are various elements of internet marketing by which marketers spread promotion oftheir products that includes e-business, e-commerce and macro & micro environment factorswhich directly affects digital marketing, internet marketing and provide benefit of this marketing.Digital marketing refers to marketing strategy which help in making use of some electronicappliances such as laptop, personal computer, gaming devices, tablets, smartphone and otheruseful appliances (What is internet marketing?. 2017). Amazon firm used digital marketingthrough using websites, social networks, email, various apps etc. E-commerce is the process ofselling and purchasing of products and services through electronic mode, online transaction,electronic supply chain management and mobile commerce. E-business can be defined as correct application of internet and communicationtechnology in business area which aid all business functions and activities. Amazon get severalinterest of internet marketing that includes attract large number of customers, make relation withconsumers, target accurate customers segments, achieve marketing plan, large scope, direct andlarge area of marketing where consumer give feedback that help in enhancing products demandwhich is developed by amazon company (Bailey, 2011). Micro environmental factor affectsinternet marketing plan of amazon which need to adopt new and advanced technology on theother hand macro factors also affects internet marketing plan of cited firm includes change intechnology, use of internet for fund transfer, internet security etc. 1
The Internet Marketing Mix of Amazon Company_3

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