Green Consumption and Eco-friendly Brands

Branding

Table of Contents
INTRODUCTION.......................................................................................................................................2
MAIN BODY..............................................................................................................................................3
OPTION 1: Green Consumption and Eco-friendly Brands..........................................................................3
Evaluate elements of the brand image and personality in connection with their decision to "go green".. 3
What do the consumers (target market) feel about the brand's eco-friendly efforts?...............................5
What does the academic literature state about eco-friendly branding initiatives and using green
marketing to the target audience? How could it go wrong in terms of being mistaken for green
washing?..................................................................................................................................................6
Recommendation.....................................................................................................................................7
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9
INTRODUCTION
Branding refers to the marketing activities for shaping the organisational brand in the
large marketplace. Branding proved beneficial to break the clutter and grab consumer attraction

to help in their purchasing decisions. Branding helps in gaining profitability and sustainability by
turning buyers into the lifetime customers (Ellis, Savchenko and Messer, 2019). Respective
report is based on the IKEA which is a Swedish origin based multinational organisation that
design and develop the ready to assemble furniture, kitchen appliances and various kinds of
home accessories. Respective report is based on the efforts of Adidas towards the green
consumption and eco friendly brands that help to develop the environment and social
sustainability in marketplace. To fulfil the requirement required to evaluate elements of brand
image and personality connective with organisational decision of “Go Green”. Further it includes
consumer’s insight regarding the brand’s eco friendly efforts and eco friendly branding
initiatives by using green marketing to target audience.
MAIN BODY
OPTION 1: Green Consumption and Eco-friendly Brands
The efforts of the go green has been analyzed through out the industries, as today
organization feel its requirement and impact on the operations of environment (Nathan, M.,
Vandore, E. and Voss, G., 2019. By availing the recycled products and or renewable resources
for reducing the consumption of energy and wastage that analyzed as an universal efforts in
context of business and protecting the planet for living the most sustainable life. Here are the
various brands that build environmental consciousness that is major reliance of the business that
assist in both the enhancement of sales and protection of consumer interest in positive manner.
Evaluate elements of the brand image and personality in connection with their decision to "go
green".
Furniture and home product manufacturer giant organization IKEA uses various kinds of
renewable energy resources and waste management tactics to provide again the planet. By
availing sustainability strategies that known as People and planet positive. In that regards
consumers always consider various elements such as design, functionality, price and
sustainability while buying products and services. the products of IKEA not only produce their
products by using eco friendly practices but also potentially encourage consumers in live the
most environmental conscious life style.