Critical Essay : Broadcast Culture to Participatory Culture

RUNNING HEAD: CRITICAL ESSAY
Broadcast culture to Participatory culture
Name of the student
Name of the university
Author Note

1
CRITICAL ESSAY
Introduction:
In the year of 1874 the patent of first invention was registered which is named as
telephone by the scientist Alexander Graham Bell. In the year of 1877 the first call through
phone was done in Sweden between grand hotel which is located in Stockholm and state phone
organisation. After 135 years of this ground breaking invention change the world completely.
Prior to the invention of telephone various individuals relies on conversation that was done on
face to face through mail or telegram for communication to each other. There was an impact of
television when the first broadcast was done in the year 1928 (Androutsopoulos 2013). The first
show is observed to be broadcasted in New York from a famous studio 4 set of television. This
analysis will focus on how the broadcast culture has changed into participatory culture.
Discussion:
In the year of 1956 a government of Swedish explain that they will start their TV
broadcasting and they will also start the internet for taking a form in Sweden in the year of 1984.
There main motto was to develop new flexible medium in comparison to traditional medium that
is inflexible. There hope was that the developers will form a medium of own meaning. The
primary idea is observed as internet would be a platform for the way of communication in
between the connected users. Evolution of Grass root depends more or less on the interest of the
developer, organisation and uses. This turned into really e a good work and a latest medium that
is exploded pretty in size and has became bigger which has gained more influence in the society
and also in the life of the individuals. All this medium like telephone, internet have change
fundamentally the way a of connection throughout the world. Several authors asked that it is

2
CRITICAL ESSAY
harder in dealing with information that can be gained from social media in a way that is critical,
rather draw a conclusion that the journalist has used social media in their personal work which
was easier to deal with information (Denward, and Waern 2008). It has been observed that the
journalist make use of the social media to keep themselves updated and to receive new ideas for
making research and also for talking to each other and relation between its sources and the
journalist is one of the vital which shows that how the journalist likes to treat the information
that is springing from the social media, this brings the feeling from the audience that the
connection can be done more easily and can also be a part of development of news making.
It is observed that the modern journalist have a dig deeper power in public and private
life of the individuals that helps in steering them for consuming their product. On the other hand
they also demand from the consumer that she or he should have heard or or that her or his
problem should set an agenda. If the producer of the journalist of media fails in delivering the
user himself or herself can go on her or his own way on simply turning back on the producer. It
is found that this is how a journalist use of participatory culture for its personal advantage. The
diamond and the willingness from the customer is a democratic society as the voice gives large
amount of data for all the journalist to sort out. It has been observed that people do not observe
or consume blindly social media distribution. There is a great deal of individuals where the
consumers develop their personal media. This is the main reason about the highest interest of the
participatory culture as due to the fact that there are several social media platforms for
participating and contributing. This is found to be happening to some of the main leaders in the
industry of social media and the reason behind this that individuals are able to have the
advantage in participating in the creation of media. Millions of individuals across the globe have
capability to quote, post, film and several other creations according to their need. Social media is