BSBADV602. Develop an Advertising Campaign

Running Head: BSBADV602
Develop an Advertising Campaign
Name of the Student
Name of the University

1BSBADV602
Table of Contents
1. INTRODUCTION.......................................................................................................................3
a. Brief of the Campaign..............................................................................................................3
b. Introduction of the Company...................................................................................................3
2. OBJECTIVES..............................................................................................................................3
a. Advertiser’s Purpose and Objectives for the Campaign..........................................................3
b. Clarification with Client on Areas of Creative Brief...............................................................4
c. Accomplishment for Given Objectives....................................................................................4
d. Barriers to the Campaign Objectives.......................................................................................4
e. Managing the Barriers to Achieve Objectives.........................................................................5
f. Factors Affecting Target Audience’s Responses.....................................................................5
g. Legal and Ethical Requirements Affecting Campaign Objectives..........................................5
3. TARGET AUDIENCE................................................................................................................6
a. Description of the Target Audience.........................................................................................6
b. Overall Message to be Conveyed to Target Audience............................................................7
4. RESOURCES..............................................................................................................................7
a. Resource Requirements...........................................................................................................7
b. Creative Resources Required...................................................................................................7
c. Production Resources Required...............................................................................................7
5. BUDGET.....................................................................................................................................8

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a. Total Amount of Money Allocated for Campaign...................................................................8
b. Resources Required and Budget Allocation............................................................................8
6. APPROPRIATE MEDIA............................................................................................................8
a. How to Create the Ad..............................................................................................................8
b. Selection of Service Providers.................................................................................................9
c. Advertising Venue...................................................................................................................9
7. MEDIA SCHEDULE..................................................................................................................9
8. EVALUATION.........................................................................................................................11
Bibliography..................................................................................................................................13
Appendix........................................................................................................................................14
Appendix 1: Gantt Chart............................................................................................................14

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1. INTRODUCTION
a. Brief of the Campaign
The campaign is for the Australian Eurovision Song Contest, 2019. Since the Australian
participation in the contest have been announced, there have been moderate response from the
people of the country but the ticket sales have not been satisfactory. As a result, at the current
situation, the revenue gained is not sufficient and it may affect participation of the country in the
contest. Hence, this campaign aims to advertise Australian participation in the event such that
more people of the country purchase tickets and visit the contest venue during the contest.
b. Introduction of the Company
Yango is a digital marketing specialist company that operates in various parts of the
country. The company conducts various advertisement campaigns through the utilisation of
digital media and also additionally other forms of advertisement like printing billboards, leaflets
and others. Yango has been handed over the responsibility of conducting the advertisement
campaign for the Eurovision Song Content 2019 in Australia.
2. OBJECTIVES
a. Advertiser’s Purpose and Objectives for the Campaign
Purpose of the advertiser is to utilise various digital advertisement techniques to conduct
the advertising campaign for the Australian participation in the Eurovision 2019.
The objectives for the campaign are as follows.