Impact of e-marketing on influencing consumer purchase decision: A study on Lidl

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Added on 2022/11/30

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This document discusses the impact of e-marketing on consumer purchase decision through a study on Lidl. It explores the strategies used by Lidl and the significance of e-marketing in changing consumer purchase decision. The research methodology includes a survey and the data is analyzed using quantitative methods. The findings will help Lidl enhance its overall sales and productivity.

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Impact of e-marketing on influencing consumer purchase decision: A study on Lidl

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