This report provides a comprehensive analysis of BT's (British Telecom) business strategy, examining its external and internal environments. It utilizes frameworks like PESTLE analysis, Ansoff's Growth matrix, VRIO model, and Porter's Five Forces to assess BT's strategic capabilities, strengths, weaknesses, and competitive position within the UK telecommunications sector. The report also explores BT's strategic direction using Bowman's Strategy Clock model, highlighting potential opportunities and challenges for the company's future growth.