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Advertising Campaign for Thomas Cook Company

   

Added on  2020-10-05

1 Pages341 Words131 Views
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Advertising campaign for Thomas CookPlanning is very important roles for any business. Advertising helps the business to increase itspromotion. The planning of selling,buying and producing section are organized by effectively for Thomas cook company. To identify the product and service by what it is,who will buy ,how much it will cost for organization to produce it ,where product is in comparison to similar products and services and why consumer demand exists for the product for Thomas and cook company.Advertisement is attempt to influence the buying behaviour of the customer by providing selling message about the products or services. Forms of advertisement are direct mail, business cards, pay per click advertisement on the internet and yellow page listings etc.Research: Choose the preferredsurvey method that is online survey, paper survey, mobile survey, phone survey and face to face interview.Target: Make a target by discuss the survey with other department managers such as marketing, advertisements, sales, engineering and finance.Budget: Adjust the budget as needed.Media Selection: Media selection is doneby selecting proper media like radio ,TV ads etc.Execution: The last step is to execute the plan.REFERENCESChathoth, P.K., Ungson, G.R. & et. al. 2016. Co-creation and higher order customer engagement in hospitality and tourism services: A critical review.International Journal of Contemporary Hospitality Management. 28(2). pp.222-245.Eid, R. and El-Gohary, H., 2015. Muslim tourist perceived value in the hospitality and tourism industry.Journal of Travel Research. 54(6).pp.774-787.Eid, R., 2015. Integrating Muslim customer perceived value, satisfaction, loyalty and retention in the tourism industry: An empirical study.International Journal of Tourism Research. 17(3).pp.249-260.
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