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Marketing in Travel and Tourism

   

Added on  2023-04-10

11 Pages436 Words278 Views
MARKETING IN TRAVEL
AND TOURISM
Marketing in Travel and Tourism_1
3.1 THE ISSUES IN MARKETING
MIX
It can be stated that there are certain issues in marketing
mix which Thomas Cook needs to take care of at the time
of launching its summer 2017 holidays to Morocco and
Egypt.
In order to make the holiday project successful, it is
required by Thomas Cook to develop effective strategies
which can help in overcoming the issues. The key issues in
marketing mix of Thomas Cook are mentioned below as:
Marketing in Travel and Tourism_2
PRODUCT -
It can be termed as a thing or article which
satisfies need and demand of people in the
market. Here, the selected business enterprise
will be offering services related to travel and
tourism.
Marketing in Travel and Tourism_3
PRICE -
It can be defined as the monetary amount which has been
charged by companies from customers against their
product and services.
Marketing in Travel and Tourism_4

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