Developing Leadership and Management Skills in Burberry: A Comparative Analysis

MG629
DEVELOPING
LEADERSHIP AND
MANGEMENT
SKILLS

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1.) Comparison and analysis of leadership and management.....................................................3
2.) Define key performance matrix of organisational sector.......................................................5
3.) Discuss organisation leadership and performance management...........................................6
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Leadership is a basic key of management. This competencies and dynamics are highly
required for each and every organisation as it can recognise individuals performance on their
fundamental capability and leadership skills is very for mangers to motivate a wide range of
employee that derive a key success for future growth of company. Management is a key factor
for any business who can manage overall organisation. Basically, it arrange production, integrate
and assemble resources through men, machine and labour in order to accomplish organisational
goals. Managerial skills is significant as it help to create a good relationship between all level of
employees in business and it can maintain high quality connection. This process can done
through handling effective potential of staff for doing work as it is a corporate management tool
which help manger to monitor and control their employees work(Chen and Rybak, 2017). It can
create a best ability to produce high quality work for maintain working culture successful. This
report is based on Burberry, it is a British luxury fashion brand that deals in design and ready to
wear trend coats. Its headquarters is in London, England, UK. It is famous multinational
company which provides leather goods, fashion accessories, fragrance , eye wear, cosmetics and
other item to its customer. This report considers evaluation and comparison between
management and leadership, key performance matrix of industry, organisational leadership and
management performance of an organisation.
MAIN BODY
1.) Comparison and analysis of leadership and management.
Leadership is refer to set new pathway for a team that can help to it for achieving
organisational goals(Farrell, 2017). It is basically help to individual for understands in vision and
work accordingly to achieve organisational goals Whereas management derive key activities of
business that can handle by mangers. Leaders can focus on managing business environment
through plan, organise and coordinate all organisational task.
According to Ducker- “Leadership defines behaviour quality of individuals to work
enthusiastically towards achieving business goals.”
Leadership Theories
 Behavioural Theory: It focus on behaviour of mangers, it define a set of learning all
stages of human behaviour to identify and analysing key consequences that can occur