Strategic Management: Marks & Spencer Company Profile and Comparison with Competitor

Strategic Management
(Assignment 1)

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Company Profile..........................................................................................................................1
Comparison with competitor........................................................................................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Strategic management refers to a process in which the organizations make the use of
different types of approaches, models and theories so that they are able to attain their goals and
objectives effectively and efficiently (Aguinis, Edwards and Bradley, 2017). This is required so
that the firms are able to make sure that they frame their strategies in the right manner and thus
are able to gain a strategic and competitive edge over their various competitors in the market.
This report is based on Marks & Spencer. It is a retail company which has headquarters in
London, United Kingdom. In this assignment, detailed focus will be made on the profile of the
company. Additionally, detailed analysis on extent to which the company has engaged in
different areas compared to competition will be discussed as a part of this project.
MAIN BODY
Company Profile
Industry- The industry in which Marks & Spencer operates is Retail Industry. The retail
industry in U.K. Is quite dynamic in nature and has wide scope. The industry offers bright
opportunities in terms of expanding of the business and thus aiming for higher-level of profits.
There are plenty of segments in the retail industry in the country. Therefore, Marks & Spencer
operates in clothing segment in which it provides branded clothes and other accessories to the
customers. This segment of the industry has various players which offer close competition to the
company. Arcadia Group is a close competitor of Marks & Spencer which has plenty of stores in
the country and a decent market share. The retail sector economic output was 92.8 billion pounds
in the year 2017. The retail sector employment was 2.8 million in the year 2017. There are
3,19,000 retail businesses in the year 2018. The industry has a scope for the organization to earn
higher-level of profits because it offers the different types of products and services which can
cater to the needs and requirements of the various customers in the market. Thus in this manner
the organizations operating in this sector ensure that they can attain a higher growth rate in the
market.
Market position- The market position of Marks & Spencer is quite strong as the
organization has a market cap of $ 2.3 billion in the market which makes it a very strong player
in the worldwide market (Certo and et.al., 2016). In the clothing segment of the retail sector the
company competes with Arcadia Group and other competitors in the market. Thus due to the
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