Strategic Management at Marks & Spencer

STRATEGIC MANAGEMENT

Contents
INTRODUCTION...........................................................................................................................3
Background Information..............................................................................................................3
Strategic tools to analyze methods of development used by M&S.............................................3
Analyze and evaluate the leadership style at M&S.....................................................................5
Change management models critically examine strategy implementation at M&S....................6
What is the future sustainability strategy for M&S?...................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Marks and Spencer is a major British multinational retailer with headquarters in London,
England, that specializes in selling clothing, home products and food products, mostly of its own
label. This report highlights information on the issues such as the background of the company
which is relatable with the case study of Saturday boy. Strategic tool help to analyze the market
of Marks & Spencer which was done with pestle analysis model. Analysis and evaluation of
leadership style of Marks & Spencer. Model of change management used by the company with
the implementation of their strategy. With these issues this report also discusses the strategy of
sustainable path and initiatives taken by Marks & Spencer (Teece, 2019).
Background Information
Marks & Spencer is termed out to be the most known brand in UK in the sector of retail
but since the last 10 years they are facing difficulty in managing their operations and that too in
which they used to lead the market that is in the line of clothing. The current situation of Marks
& Spencer is that they are still facing issues to make progress as they are still in the mode of
turnaround. In the last few years the approach of Marks & Spencer has been changed as now
they are focusing on managing their channels by digital aspects and that is why they are working
on it in a more established manner instead of focusing on making and launching of their own
stores. The business line of clothing and food sector of Marks & Spencer is been looked out by
new senior teams of management and one person looks after them that is Archie Norman who
earned his name by rescuing Asda before. The mission is the one thing through which companies
such as Marks & Spencer is able to serve the purpose of the company. The mission of Marks &
Spencer is to make quality that is aspirational and that can be accessible to everyone. The vision
of Marks & Spencer clearly defines the audience they want to target and the standard they want
to maintain. Their vision is to be the standard on the basis of which they measure them with
other players in the market. Marks & Spencer faced the difficulty when tycoon from Arcadia Sir
Philip Green made interest in bidding but Marks & Spencer took the help of their former leader
Lord Stuart Rose and helped them to manage and save off their fortunes.
Strategic tools to analyze methods of development used by M&S
During the period of pandemic Marks & Spencer saw the decline of their clothing line which
affected their dealings with their suppliers and retail store owners. This is why they are
developing their planning and strategies by making changing in their procedures.