PESTLE Analysis of StarHub

BUS349 A – Strategic Management
Management Report Cover Sheet
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Word Count- 876

Contents
Introduction.................................................................................................................................................2
PESTLE Analysis........................................................................................................................................2
Political Factors.......................................................................................................................................2
Economic.................................................................................................................................................3
Social.......................................................................................................................................................3
Technological..........................................................................................................................................3
Environmental.........................................................................................................................................3
About the Industry.......................................................................................................................................4
Porter’s Five Forces Analysis..................................................................................................................4
Threat of New Entrants............................................................................................................................4
Bargaining power of buyer......................................................................................................................4
Competitors’ Rivalry...............................................................................................................................4
Bargaining power of suppliers.................................................................................................................4
Threat of substitutes................................................................................................................................5
Industry Attractiveness............................................................................................................................5
Bibliography................................................................................................................................................6

Introduction
StarHub is the very well known telecommunication company of Singapore. It provides various
communication services that include digital cable services, mobile network services and Internet
services for the corporate as well as the consumer market. The company ranks second in the
Mobile Operator Service. The network of the company is Hybrid Fiber-Coax that satisfies its
costumers that provides multi-channel cable TV services1. The company is listed on the
Singapore Stock exchange. Next we are going to cover the PESTLE analysis of the company.
There are three immediate competitors of StarHub that are MI and SingTel.The customers of the
company include immediate buyers and the corporate entities.
PESTLE Analysis
PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors
that affect the working of a particular company.2.
Political Factors
Political factors are related to the nature and level of intervention of the government. Various
policies and the systems that affect the flow of the company are covered here. The Political
factors that affect the StarHub are:
The Company does not face any problems in regard to political instability, military policies and
terrorist threats due to its ADR that has a very good experience in handling these kinds of issues.
Along with this the company has been facing lower taxation policies throughout its western
hemisphere which have helped it to get higher profits thereby allowing it to spend more on
research and development3.
1 . Goh., Singapore’s Telco market looks saturated.
2. StarHub.StarHub Announces Strategic Efficiency Transformation Initiative
3.Bolland., Comprehensive Strategic Management: A Guide for Students.,30.