Individual Industry Analysis

Running Head: INDIVIDUAL INDUSTRY ANALYSIS
INDIVIDUAL INDUSTRY ANALYSIS
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1INDIVIDUAL INDUSTRY ANALYSIS
Executive summary
Singapore Telecom sector is highly competitive and intensely dominated by a group of big
companies like SingTel, Starhub and TPG. However, the liberal economic environment and the
role of the government to foster a good and healthy business initiative make it equal for the
telecom giants to go through equal business opportunities. In this context, the bargain power of
the buyers is too high and the trend of the market is to get quality service in low costs. Therefore,
it becomes a problem for the companies to maintain the balance between operation costs and the
demand of the customers.

2INDIVIDUAL INDUSTRY ANALYSIS
Table of Contents
Assessment 1: Individual industry analysis.....................................................................................4
Introduction......................................................................................................................................4
Competitor analysis.........................................................................................................................4
Dominant economic features...........................................................................................................6
Market space (External environment).............................................................................................7
Pestle analysis..............................................................................................................................7
Porter’s five forces.......................................................................................................................9
Power of buyers.......................................................................................................................9
Power of suppliers...................................................................................................................9
Existing rivalry......................................................................................................................10
Threat of new entrants...........................................................................................................10
Threat of substitution.............................................................................................................10
Strengths and weaknesses..........................................................................................................10
Overall attractiveness of the industry........................................................................................11
Consumer trends........................................................................................................................11
KSFs (Competitive success)..........................................................................................................12
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................13
Appendix........................................................................................................................................15

3INDIVIDUAL INDUSTRY ANALYSIS
Assessment 1: Individual industry analysis
Introduction
The Singaporean telecom industry is gradually developing with the help of high
technological support and gradual increase in the demand of the customers. In the financial year
of 2018, the Singaporean Telecom sector witnessed a total market size of USD 904 which is
expected to reach US$ 1,000 within the financial year of 2019 (Export.gov 2019). It is
considered to be one of the most advanced telecom market across the world with high quality
communication and internet facilities. In 2019, the Minister for Communication and Information
stated that in the Singaporean Parliament that the introduction of 5G technologies is identified as
one of the important step for the Singaporean telecom sector (Dbs.com 2019). Therefore,
opportunities in the market are also increased in a rapid scale where both the domestic and
international telecom companies are highly interested in penetrating the market and expand
business sporadically.
Based on this information, the aim of this report is to analyse the telecom industry of
Singapore and finds out the detailed economic, marketing and competitor analysis. The reason
for choosing those factors is to get clear insights into the Singaporean Telecom market and try to
cover up all the aspects of Singaporean Telecom market.
Competitor analysis
Elements SingTel
(Concerned company)
Starhub TPG
Revenue S12.322 billion S$ 8 billion A$ 2.495 billion