Luxury Brand Marketing and Communication

This assignment delves into the world of luxury brand marketing and communication. It examines various strategies employed by luxury brands, such as cause-related marketing with non-profits, leveraging design similarity for product perception, and ensuring high levels of customer satisfaction. The assignment encourages analysis of case studies and examples from the industry to illustrate these concepts.

Running head: BUSINESS ADMINISTRATION
BUSINESS ADMINISTRATION
Name of the Student
Name of the University
Author Note

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Table of Contents
Assessment 2..............................................................................................................................3
Assessment 3 – Scenario..........................................................................................................14
Part 1........................................................................................................................................14
Product 1: Luxury door........................................................................................................14
Product 2: Windows.............................................................................................................15
Product 3: Shower screen.....................................................................................................16
Part 2 : Birthday Card..............................................................................................................18
References................................................................................................................................20

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Assessment 2
Question A
The desktop publishing software, which is taken into consideration, is the Microsoft
office professional 2010. This is taken into consideration due to the factor that user by using
this can make a variety of tasks which can be helpful in many situations.
Figure 1
Question B
To create a template in Microsoft office professional 2010 the following steps should
be followed:
 Open a blank word document and adjust the margin, the style, and any automatic feature
of numbering the user wants in the document.
 In the file section, select the open Save as…, and then select the word template. The file
should be saved at a place which can be easily be accessed.

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 In order to modify the template later, open the word document first then select the
template file – if the user double clicks on it, it would directly create a new document
based on the template as described.
 Double click on the template file, which is created in the step above. This would directly
open a new window with the template, which is defined.
 In the file ribbon select Save As then click on the button of the browser. This would result
in opening of a biflog box. The Save as type dropdown is set to default extension
of .docx. In order to save the file as a temple the user can either .dotm or .dotx format.
Unless the user is using macros in the document, choose would be .dotx option.
Figure 2

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Figure 3
Question C
The text can be entered automatically be either block of text, which are predefined
from the AutoText gallery or with the help of phrases, word or sentences that automatically
completes after the user have typed a few characters. The text can be inserted according to
need of the user about the font size font colour. The formatting of the text can be done
automatically with the help of a template, which is already in the application. This can be
helpful in reducing the time of the user.

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Figure 4
Question D
 Click on the part where the text has to be used.
 On the Insert tab, in the Text group, click the arrow, which is next to object and then click
text from file.
Figure 5

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 In the insert file dialog box, locate the file that has to be imported and then double click
on it.
 Repeat the step for importing more files.
Question E
Technique 1
 Select the text, which has to be formatted.
 Then click the home tab
 Click the font Dialog box launcher
 Click the formatting (font, font size, colour of the font, underline style and colour of the
underline) the user wants.

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Figure 6
Technique 2
 Select the text, which has to be modified.
 Select the desired font size from the font size option, which is available on the home tab;
click the font size down or up arrow.
 The font size would be changed in the document.
Figure 7
Question F
The function of IN copy allow the user to import graphics into frames, which are
existing. This is very much helpful where the content is created before the process of layout.
This is because choose of the graphics can be done as the work of writing is done. The import

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of the graphics can be done in existing frame only. Only IN design, the user can create
graphics frames. In the concept of Standalone IN copy document, the user can insert the
graphics into the text frame which is default making it a graphics inline.
Figure 8
Question G
 Click the image which has to be resized
 To keep the centre of an in the same place, press and hold CTRL while the drag of the
image is done
 To maintain the images proportion press and hold SHIFT while the user drags the sizing
handle
 To maintain both the objects proportion and keep its centre in the same place, press and
hold both SHIFT and CTRL while dragging the sizing handle.

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This is a technique to resize automatically.
Resize to an exact height and width
 Click the picture, text box and shape or word art that you want to resize.
 To resize a picture under the picture tool on the tab of the format in the size group enter
the measurement that is needed.
 To resize a text box or Word Art under the drawing tools, on the format tab in the size
group, enter the measurement that is needed.
 In the size group, click the position and size in the dialog box launcher.
 On the size, tab under the rotate and size clear the look aspect ratio in the check box.
Figure 9
Question H
 Select the text or the item, which has to be moved.

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 Drag the selected text and drop it where should be attached.
 To move the section copy the part, press, and hold the CTRL key while dragging.
 To move the selected part use the cut command on the home tab of the Ribbon
 To paste it in desired location click on the paste option available in the home tab
(Papazoglou et al. 2015).
Question I
 Select the image or the text whose link has to be created.
 Right click the selected image or text, and then click on the option hyperlink. The user
can also click on the blank area of the file and click on the hyperlink option.
 Then the hyperlink dialog box would open. The other way of opening this dialog box is
from the insert tab by means of clicking hypertext.
 If a text were created, the word would appear in the option text to display field, which is
at the top. The user can also change this if needed
 Type the address which has to be redirected to
 Then click on the option OK. This would create a hyperlink of the image or text.
Or

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Figure 10
 Highlight or click the image that has to be turned out into a hyperlink.

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Figure 11
 Click the tab of insert and select “Hyperlink” option.

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Figure 12
 Select the “email address” option, which is in the left menu. This would directly help
the user to configure the message, which is blank.

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Figure 13
 Enter the subject and the address: This would be the address that the reader would be
using to send mail. What the user had entered in the “Subject” field would
automatically filled in for the reader. However, they will be able to change if they
desire to do so.

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Figure 14
 Test the link: ones the link is created the user the test the link by hold CTRL and
CMD and clicking it. The email client should be open with the new link message,
which is addressed to the email of the set.
Question J
In order to save the document press the File option and click on the save option which
directly saves the file. In order to save the file with a desired name and location of the user
click on the option SAVE AS and enter the name by which the file can be saved and the
location where the file has to be saved. In some of the cases the file are auto saved which
reduces the work of the user to save the document every time when they take an exit.

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Figure 15
Question K
The application can be safety be exit by clicking of the file option and choosing the
exit command. The application can also be safely exited by means of saving the document.
This would not also help in exit the application but also help in saving the document or the
file.
Or
 Click the grey “X” in the upper right corner
Figure 16

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 Select Close from the file menu
Figure 17
 To close the application select the close button.

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Figure 18
Question L
The access to the help function can be done by pressing the F1 button, which enables
the help option. Another method, which can be applied, is by clicking on the Help menu,
which is added into the backstage of the application. The option of help can be accessed by
means of clicking on the File option. It is very much helpful for new user who access the
features for the first time (Papazoglou et al. 2015).

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Figure 19

Running head: BUSINESS ADMINISTRATION
Assessment 3 – Scenario
Part 1
Global Star Enterprises

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CA beautiful glass screen can be considered a highlight at any
bathroom. The global star enterprise range of shower screen can
be fit according to the need of the customer. This incorporates
Luxury Door
Advantage: The collection is very much versatile and timeless
capturing a traditional Australian. The main advantage, which
can be seen with the Luxury door, is that it provides a unique
look and enhances the overall look of the house. The material,
which is used in the door, are highly reliable. The customer
according to their need can do the material. The doors are very
much compact. In this time people wants cheap and best quality
and this product can be said to match the criteria.
Disadvantage: The main disadvantage relating to the Luxury
door is that the buyer cannot effort it sometimes due to the cost,
which is involved into it. The product being a house décor
product has to be well maintained.

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Luxury window
Advantage: The window is very much energy efficient. The
frame provide a window, which play a decisive role in the
concept of promoting energy and cost efficient thermal
insulation.
Disadvantage: The window cannot be used in winter season
due to the factor that it does not have so much of restriction
of cold involved into it. In most of the cases, it is seen that
crack can occur when exposed to intense snow or cold.

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Shower Glass
A beautiful glass screen can be considered a highlight at any
bathroom. The global star enterprise range of shower screen can
be fit according to the need of the customer. This incorporates
customer fitting which can be considered an advantage. The
shower screen can be considered as a collection with the stylish
centerpiece in any bathroom.
Advantage: The shower screen is an award winning collection.
The heatproof glass and water provides a see through shower in
all types of situation. The floating glass panel creates an illusion
of more space within the area of the bathroom. This collection
aim at creating an open space within bathroom.

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Disadvantage: There can be situation where exposure to water
many times can damage the glass shade. It is very rare situation.
which is faced sometimes. It should be kept clean all the times
so that damage is not made to the shower glass.

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Contact us
Please enter your name: XXXXXXXXXXXXXX
Please enter your phone number: XXXXXXXXXXXXX
Please enter your address: XXXXXXXXXXXXXXX

Running head: BUSINESS ADMINISTRATION
Order with Us
Please contact us on
West Coast Headquarters:
205-207 Supply Rd
Perth WA 7007
Ph: [phone]
Fax: [phone]

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Part 2: Birthday Card
HAPPY BIRTHDAY (FRONT SIDE)
Dear Sir / Madam
On behalf of the entire organization, we would
like to wish you a happy birthday and a great year ahead.
In the auspicious occasion of birthday, we would like
you to visit our showroom for a cup of coffee. This
would be making us highly obliged.

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HAPPY BIRTHDAY (BACK SIDE)
Have a great day ahead, which would be full of fun.
Regards
Global Star Enterprise