Assignment | Business Administration

Running head: BUSINESS ADMINISTRATION
BUSINESS ADMINISTRATION
Name of the Student
Name of the University
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Table of Contents
1- Launching of New Product by Coca-Cola into Market...................................................2
Coca-Cola Background........................................................................................................2
Graphs of Product launch....................................................................................................3
2 - New supply chain system at Coca-Cola.........................................................................7
Coca-Cola Background........................................................................................................7
Graph on Supply chain at Coca-Cola..................................................................................8
Logo of Supply chain at Coca-Cola...................................................................................10
3. Coca-Cola new sustainable initiative.............................................................................12
Graph on Sustainable development at Coca-Cola.............................................................13
Logo of Sustainable development at Coca-Cola...............................................................14
References..........................................................................................................................15

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1- Launching of New Product by Coca-Cola into Market
Coca-Cola is planning new product in the present market. In the year 2018, Coca-Cola
has launched around 18 products in various domains like Maaza, Minute maid and Thums-Up
brand. The volume of growth has also demanded for growth which is an average part of the
beverage portfolio. New Product launch in the few years has helped Coca-Cola to draw around
25% of the growth of revenue. The organisation does not provide any kind of stand-alone
volume growth for any particular country (Greenhalgh 2019). Coca-Cola completely defines unit
case volume which is the unit case for different beverages sold directly and indirectly. This is
merely sold by the organization and it’s bolting partners. Coca-Cola is working hard to explore
the brands that are growing in the double-digit up from the third last year. Coca-Cola has
completely divided the brand into certain number of leaders (marketing leaders) and challengers.
It comes up with certain brands which have decent market and can impose challenges on certain
leaders in this domain.
Coca-Cola Background
Coca-Cola is known to be a well-known American Corporation which was founded in the
year 1982. This particular firm is completely engaged in manufacturing and sale of syrup for
Coca-Cola. The organization also produces and sell different kind of soft drinks. Around 2800
products that are found in around 200 countries. Coca-Cola stands out to be largest with respect
to distributor and manufacturer of soft drinks in the whole world. This stands out to be largest
corporation in whole United States whose headquarter is located in Georgia (Serôdio, McKee
and Stuckler 2018). Coca-Cola is known to be global business that works on local level in most
of the community. Coca-Cola comes up with global reach with emphasizes on the strength.

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Coca-Cola comprises of around 225 bottling partners on global platform. Coca-Cola owns the
brand and is very much which is responsible for proper marketing. Bottling partners aim to
produce, merchandise and completely distribution of beverage to customer and vending partners.
Graphs of product launch
Fig 1: Graph of New Product Launch at Coca-Cola
(Source: Greenhalgh 2019)

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Fig 2: Graph of Unit Case Volume of Coca-Cola
(Source: MAANI HESSARI et al. 2019)

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New Logos on New Product launch at Coca-Cola
Fig 3: Logo of New Product Launch at Coca-Cola
(Source: Jones and Comfort 2018)

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Fig 4: Logo of New Product Launch at Coca-Cola
(Source: Iivonen 2018)

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2 - New supply chain system at Coca-Cola
Supply Chain at Coca-Cola has a key role in the business which aims in ensuring the
point that things are in processes. Coca-Cola focus on reducing the overall impact on
environment so that there is proper sustainability in the value chain. Coca-Cola has produced and
distributed more than 2 million products on global platform. Supply chain organization is
completely responsible for the organization procurement, engineering, and manufacturing. It
merely plays a key role in managing the responsibilities so that all things are in place for
reducing the overall impact on environment (Aaron and Siegel 2017). It helps in addressing the
sustainability in the value chain right from material outsourcing and followed by manufacturing
of end products. The success of Coca-Cola completely lies within the expertise of people where
the major focus is on quality. Coca-Cola is heavily investing in some of the advanced
technologies.
Coca-Cola Background
Coca-Cola organization aims to generate huge operating revenues which is achieved by
complete selling of concentrates and different syrups, so it’s authorized for bottling partners.
Coca-Cola aims to produce, distribution and merchant last brand beverage to different customers.
Most of the vending partners of Coca-Cola aims to sell products to most consumers (Kamilaris,
Fonts and Prenafeta-Boldύ 2019). Customers of Coca-Cola can sell products to consumer at the
speed of 1.9 billion serving at a single day. The bottling partners combine with the concentrate
and where it works with still and sparkling water. The finished products of Coca-Cola comprises
of primary owned bottling, distribution and sales-related operations.

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Graph on Supply chain at Coca-Cola
Fig 1: Graph of Supply Chain at Coca-Cola
(Source: Marshall et al. 2016)

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Fig 2: Graph of Supply Chain at Coca-Cola
(Source: Abdullah et al. 2017)

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Logo of Supply chain at Coca-Cola
Fig 3: Logo of Supply chain at Coca-Cola
(Source: Greenhalgh 2019)

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Fig 4: Logo of Supply chain at Coca-Cola
(Source: MAANI HESSARI et al. 2019)

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3. Coca-Cola new sustainable initiative
Coca-Cola has come up with sustainable packaging scheme that highlights the
organization commitment for circular economy. Coca-Cola foundation has come up with 130
water replenishing structure which has a potential to replenish around 12 billion liters of water.
Around 700,000 lives have completely changed for improving life of 550+ villages (Jones and
Comfort 2018). The water management of Coca-Cola comes up with 3R that is 15% less water
used in operation in last 5 years. 100% of the waste water right after treatment is returned to the
nature of level which completely supports the aquatic animals. 148 % of the replenished water is
used for different purpose.
Coca-Cola along with bottling partners, fruits and suppliers, completely contribute to the
agriculture system of country. Spanning of the whole supply chain by making use of unique
concept is called fruit circular economy (Iivonen 2018). Most of the packaging of Coca-Cola is
recyclable. The global vision is all about creating a world without any kind of waste.
Coca-Cola Company Background
This organization is known to be complete beverage organization which aims to provide
more than 500 brands in 200 countries. In addition to the organization brand, the portfolio of
Coca-Cola is inclusive of some valuable beverages like soy-based beverages. Coca-Cola is
completely changing the portfolio which aims in reducing the sugar content in the drinks. It is
being done so that it can easily bring new products into the current market (Aaron and Siegel
2017). Coca-Cola is working hard to reduce the overall impact by replenishing water and
focusing on recycling. By the help of bottling partners, Coca-Cola is very much focused on

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employing more than 700,000 people. Coca-Cola is very much focused, bringing economic
opportunities to most of the local communities on global platform.
Graph on Sustainable development at Coca-Cola
Fig 1: Sustainable Development at Coca-Cola
(Source: Kamilaris, Fonts and Prenafeta-Boldύ 2019)

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Logo of Sustainable development at Coca-Cola
Fig 2: Sustainable Development at Coca-Cola
(Source: Abdullah et al. 2017)

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References
Aaron, D.G. and Siegel, M.B., 2017. Sponsorship of national health organizations by two major
soda companies. American journal of preventive medicine, 52(1), pp.20-30.
Abdullah, A., Gohar, A., Khan, M.J. and Majid, A., 2017. Operation Management Analysis:
Coca-Cola Beverages Pakistan.
Greenhalgh, S., 2019. Making China safe for Coke: how Coca-Cola shaped obesity science and
policy in China. Bmj, 364, p.k5050.
Greenhalgh, S., 2019. Science and Serendipity: Finding Coca-Cola in China. Perspectives in
biology and medicine, 62(1), pp.131-152.
Iivonen, K., 2018. Defensive Responses to Strategic Sustainability Paradoxes: Have Your Coke
and Drink It Too!. Journal of Business Ethics, 148(2), pp.309-327.
Jones, P. and Comfort, D., 2018. The Coca Cola Brand and Sustainability. Indonesian Journal of
Applied Business and Economic Research, 1(1), pp.34-46.
Kamilaris, A., Fonts, A. and Prenafeta-Boldύ, F.X., 2019. The rise of blockchain technology in
agriculture and food supply chains. Trends in Food Science & Technology, 91, pp.640-652.
MAANI HESSARI, N.A.S.O.N., Ruskin, G., McKEE, M.A.R.T.I.N. and Stuckler, D., 2019.
Public Meets Private: Conversations Between Coca‐Cola and the CDC. The Milbank
Quarterly, 97(1), pp.74-90.
Marshall, D., McCarthy, L., McGrath, P. and Harrigan, F., 2016. What's your strategy for supply
chain disclosure?. MIT Sloan Management Review, 57(2), pp.37-45.

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Serôdio, P.M., McKee, M. and Stuckler, D., 2018. Coca-Cola–a model of transparency in
research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016). Public
health nutrition, 21(9), pp.1594-1607.