Types and Purpose of Business Organisation

BUSINESS AND
BUSINESS
ENVIRONMENT

INTRODUCTION.................................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Define various types and purpose of business organisation......................................................3
P2 Size and scope of a range of different organisations.................................................................3
TASK 2.................................................................................................................................................3
P3 Organisational functions are interrelated with its goals and objectives.......................................3
TASK 3.................................................................................................................................................6
P4 Positive and negative impact of macro environmental factors..................................................6
TASK 4.................................................................................................................................................8
P5 Conduct internal and external analysis of the company...............................................................8
P6 How strength and weaknesses are interrelate with macro factors...........................................10
CONCLUSION...................................................................................................................................11
REFERENCES....................................................................................................................................12

INTRODUCTION
Any business small or large cannot run in a vacuum, it obliges certain resources, i.e.
capital, assets, human beings and further things in order to function appropriately. The term
business environment entails collection of units and individuals that are not in control of an
enterprise. It involves internal and external factors which put a huge impact on business
activities and operations. These aspects also influence growth, survival, performance level as
well as revenues of the firm, so that management is required to analyse these elements in
order to accomplish goals and objectives from target market (Avramenko, 2012). The present
coursework is based upon Arcadia Group Ltd., it is one of the British retailer which which
own has high street clothing retailers, i.e. Burton, Perkins, Miss Selffridge, Topshop and the
out of town chain Outfit, which sells lines from the other group chains. Along with this, the
main motive of the company is to cater qualitative and value added items to target audiences
so as to attain and retain them for long term period. Apart from this, the assignment will
describe various types, purpose, size and scope of business organisations. There will be a
discussion on the role of organisational functions in order to attain business goals and
objectives.
TASK 1
P1 Define various types and purpose of business organisation
Covered in PPT
P2 Size and scope of a range of different organisations
Covered in PPT
TASK 2
P3 Organisational functions are interrelated with its goals and objectives
In this competitive era, business organisations are tend improve their working
activities and operations so as to gain high market share and growth. A corporate association
is an intermixture of numerous functional areas which have diverse roles and responsibilities.
Along with this, organisation structure is a framework which entails how it will function, it
defines the entire cultural and values of a firm (Burns and Winter, 2011). This can also
hamper marketing strategies, working practices, performance level, business decisions,
employee relations, mission and vision as well. In this relation, it is vital for Arcadia Group
Ltd., to develop an effective and efficient structure that is able to compete with external
rivals. Organisational structure encompasses with different departments, like – human

resources, marketing, accounting etc. Below is termed the brief explanation of these
departments, such as: -
Marketing department – In every business unit marketing department supports to
increasing sales and profitability by promote goods and services between target audiences.
Marketers develops marketing plans and policies by analysing market situation; it also helps
firm to know needs and wants of customers so as to provide them higher level of satisfaction.
Arcadia group Ltd., uses several marketing and promotional channels in order to grab
individual’s interest, such as- television, radio, internet, public relations etc. Marketing
campaigns are conduct by an individual or a group of people who are hierarchal system and
are responsible for fetching firm’s goods and services in customers’ eyes (Chow and et. al.,
2011). Since, marketing department is a key of success and revenue generator for private
business associations and requires efficient people who are capable to deal as well as
influence others to purchase products.
Finance department – Finance is the lifeblood of entire corporate entity, without this
any business cannot survival or conducts its activities in an efficient manner. Finance
department covers overall information that helps managers to take important business
decisions. It manage all cash inflows and outflows in an organisation and also describes the
availability of appropriate funds in order to make day to day payments at workplace. Private
companies can generate capital from different sources, like- credits, bank loans, angel
investors, crowd funding etc. so as to accomplish or complete working activities in the best
possible manner. In Arcadia Group Ltd., finance manager formulates an annual budget which
relates with the amount that will be spend on all business practices.
Human resource department – It is one of the crucial department that is liable for
managing workforce within organisations. If employees are having higher job satisfaction
level then they will attain and retain at workplace for long term period. However, human
resource department controls and cope different functions, such as- recruitment, selection,
training, compensation, labour relations, performance appraisals etc. HR manager of the
company focus on improving employees’ skills and knowledge so as they can do all tasks in
the best possible manner. It results enhancement of performance level that will maximise
entire output level of the company. Another role of human resource department is to maintain
healthy and positive working environment in organisational cultural. HR professionals also