Positive and Negative Impacts of Macro Environment on Business Operations

Business and Business Environment

Table of content
 Introduction
 Positive and negative impacts of macro environment
 Internal and external analysis of the organisation
 Relation of strength and weaknesses with the macro environment
 Conclusion
 References

INTRODUCTION
Macro environment is analysed to figure out that what external factors are
affecting business operations. It is very important for a businessman to
get the information of such type of factors. These factors may help to
figure out all favourable or unfavourable effects of environment on the
business operations.

Positive and negative impacts of macro environment
Political: Such type factors are related to different strategies that are
made and implemented by the political parties of a country. Impacts of
these factors on Coca Cola are explained below:
Positive: As Coca cola is having good relations with government which
has provided opportunity to raise its business at international level.
Negative: If company is not able to follow all the government policies
that it is not possible to run the operation effectively.