Business Practice: PESTLE Analysis and SWOT Analysis of Coca-Cola

Business practices consist wide expansion of major activities and
goals. Business has surrounded and influence by internal and external
factors. The report will be covering essential factors which have
serious impact on business environment COCA-COLA company by
using SWOT and PWSTLE analysis.
Swot analysis of COCA-COLA:
Strengths: Coca-Cola running their operations since 1892. they have
maintained their quality beverages and drinks which is valued by
customers. The company has the largest competence into the market
because if its largest non-alcoholic existence.
Weaknesses: Coco-cola has the main weak point are its competitor.
They diversify their product in many ranges as compared to coca -
cola. The company has faced water management issues in past years
while at the time of scarcity of water.
Opportunities: Due to its large brand reputation, company has
opportunity to make new product lines and diversification. They have
large supplier management through which company could maintain
their qualitative products.
Threats: Company facing indirect competitors into beverage industry.
Rising competition causing big threat for the company. Using
pesticides into productions has also becoming major threat for its low
demand of product.
Environmental Factors: These factor put focus on environmental
issues which community could face through production
disbursement. Coca-Cola has mainly disadvantage of
environmental issues through ineffective water management due to
which, company has to go through with huge losses of revenue and
customer satisfaction.
CONCLUSION
Above report has analysis the relating facts towards internal and
external influence on business practices. These factors must be
overcome to generate high efficiency growth into organisation.
Swot analysis is an effective framework which has concluded the
weak and strong area of the company.
REFERENCES
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yields enhancement in BDMO-PPV by intense
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Hügel, S., 2017. Innovation in the German Real Estate Industry:
The Role of Firm Innovativeness, External Environment, and
Industry Structure (No. eres2017_125). European Real Estate
Society (ERES).
Murphy, L.E. and Coughlan, J.P., 2018. Does it pay to be
proactive? Testing proactiveness and the joint effect of internal and
external collaboration on key account manager
performance. Journal of Personal Selling & Sales
Management, 38(2), pp.205-219.
PESTLE Analysis: Macro environment factor covers
sentential points on a business operation. These are mentioned
below:
Political factors: This factor mainly influenced by government
interventions over the company. Coca-Cola has negative
influence on company in terms of taxes, labour pays and has
ordered to severe their products on shelves.
Social factors: Under these factor, organisational products
must be as per people demand, culture, beliefs and health
concerns. Coca-Cola has serving positivity through its drink
into many countries which is easily accepted by the customers.
Technological factors: Technological up gradation is
necessary in order to grow into leading market. Coca-Cola have
enable their operation with high effective machinery and follow
digital selling procedure to be informative and innovative into
the market.
Legal factors: Legal laws and acts against rights of employees,
Equality and fair treatment is must to acquire for an
organisation, Coca-Cola follow all these rights as well as issued
patent on their production.
Economic factors: Economic stability must be maintained
through organisation revenue in terms of low inflation, money
flow, demand and supply. Coca-Cola has generated minimum
revenue from its parent country and 70% of from other
countries. This has impacted negatively on America as the
economy would not take advantage of company's contribution.
Business practice
INTRODUCTION