Coffee Shop a Successful Business in London
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Added on 2020-10-22
Coffee Shop a Successful Business in London
Added on 2020-10-22
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How to make a coffee shop asuccessful business in London -Vegan alternatives -
Table of ContentsCHAPTER 1 ...................................................................................................................................1INTRODUCTION...........................................................................................................................1Overview of the topic...................................................................................................................1Background of research topic......................................................................................................2Research questionnaire- ..............................................................................................................3Rational of the research topic......................................................................................................3Chapter structure..........................................................................................................................4CHAPTER 2 LITERATURE REVIEW..........................................................................................6CHAPTER 3 RESEARCH METHODOLOGIES ........................................................................15CHAPTER 4 DATA ANALYSIS ................................................................................................18Data collection analysis.............................................................................................................18CHAPTER 5 DISCUSSION .........................................................................................................38CHAPTER 6 CONCLUSION & RECOMMENDATION ...........................................................38CONCLUSION .........................................................................................................................38RECOMMENDATION.............................................................................................................39REFERENCES..............................................................................................................................40
Topic- How to make a coffee shop a successful business in London -Vegan alternatives.CHAPTER 1 INTRODUCTIONOverview of the topicEntrepreneur is an individual that takes promotive step to develop runs business withassuming all the risk and rewards to the venture. It is a person that organizes and operates anumber of entities with the source of new ideas, goods, services and businesses (Curtis andKelly, 2018). Hence, it is the process that is defined as the designing, launching and running thebusiness venture in order to attend the long term amount of profitability and productivity. London is capital and largest city of the both England and united kingdom. It is city thatprovides the wide number of opportunities to the people to conduct their working. Thus, this iscity offers people to wish their new start up specially in the field of food and beverage market.Under it, entrepreneur are taking various initiatives in terms to have modifications andinnovation that leads to generate higher amount of profitability and productivity (Fallon, 2018).Therefore, various successful entrepreneur are thinking towards to improve the businessperformance and work towards to achieve business objectives. Hence, it can be true to said thatLondon is the luxurious city that is situated within Europe. It is place that is famous forundertaking the business of coffee shops. Moreover, it provides the wide range of beverages totarget the audience of London. Therefore, from the last couple of decades, UK has been catching up to its continentalEuropean cousin in terms to embrace the cafe culture. From the research it has been identifiedthat with the 80% of the people visit coffee shops doing at least once a week. Hence, the industryrelated with coffee and cafe shops in UK will be inclusive of the shops that sales beverage's lifecoffee, cold drinks and hot drinks (Ferreira and Ferreira, 2018). However, it can be said that theperformance of the industry is also get affected by the social, technical, purchasing powers ofconsumers and economic factors that all aids to contribute larger success to the enterprise (Gale,2018). As per the research conducted, it also has been analysed that the demand for the coffeehas also increased in the recent years. Theretofore, the revenue of the industry has also increasedwith the rate of 6.3%. 1
The present dissertation is based on the business activities of the Ferry coffee shop, it isnew start up and about to start from the next year. Hence, it will be located in Holdborn, London,UK. It will be started by the sole proprietor and will acquire the 40 square fit area. However, thisenterprise will provide Wi-Fi facility to the customer so that they can get attracted towards theworking of the enterprise. It will help to improve the experience of the potential customers.Consumers are becoming more and more health conscious and there is a high demand of organicbeverages in the country coffee shop will offer all types of green beverages that are made byusing natural and organic ingredients. The owner of the shop will use various types ofpromotional techniques such as offering gifts to consumers who will visit the shop for the firsttime, discounts will be provided to all the customers at the time of festivals etc. so that, it willattract large number of customers. It will offer coffee cups with other things like cakes forcomplementing the beverage. In order to enhance the publicity of the area the shop will be opennear the traffic area. The main aim of providing coffee shop is to offer higher qualitycommodities at the reasonable price rates.Background of research topicThe research project is based on the theme as starting the new coffee shop in the Londonwith help of improvements. Therefore, entrepreneur needs to take the various initiatives so thathigh profitability and productivity to the enterprise can be maintained (Magee, 2019). Hence, inorder to bring innovation the entity will come up with various vegan alternatives to offer thebeverages as per the change in customer choices and taste and preferences. In addition to it, coffee shop is taking modifications to sale beverages made up with theherbal raw material. The main aim of the research is to offer that quality of commodities that canattract the customers. As per the present scenario, the consumers are becoming more and morehealth conscious. Hence, aims and objectives of the research topic has been constructed in thefollowing manner as- Aims and ObjectivesAim- How to make a coffee shop a successful business in London -Vegan alternatives.Objectives-To determine what are the opportunities for new coffee shop due to increasing populationof London.2
To analyse how the changes in lifestyle of the consumers will impact the new start up. To identify what efforts should be made by the owner of coffee shop to make it asuccessful business.To evaluate the various types of benefits that will be provided by Vegan alternatives tothe business.To evaluate and analyse how the concern of population regarding their health and theregarding impact on environment can be used by the business to improve theperformance of the business.Research questionnaire- What are the opportunities to the coffee shop due to enhanced population?How changes in lifestyle impacts the new start up?What kind of efforts is need to be made by the owner of coffee shops to make successfulbusiness? Rational of the research topicThe rational behind conducting research topic is to make research proposal on how tomake coffee shop as a successful business in London, Vegan alternatives. From the research, ithas been identified that in UK there are wide range of coffee shops in London, United Kingdom.Therefore, there are maximum number of the coffee shops established (Miles, Lee andSawatwarakul, 2018). In UK, most of the people visits to the coffee shop to consumer the coffeeas it helps to charged up the individual. As more and more individuals are becoming healthconscious, the more number of the customers are becoming health conscious and it leads toenhance the demand of organic products within the market. In the modern scenario theindividuals are worrying more and more about the lifestyle. Thus, health conscious customer prefers the coffee that is made up of the naturalingredients. Therefore, the individuals of London prefers to drink coffee every day in morning.There are number of opportunities for the entities who has start up their business newly in themarket. By bringing up the innovation the entity can able to attract the customers. Thus, betterquality and improved ingredients leads to attract the customers (Morland, 2018). In addition to it,coffee shop will launch the unique product with high quality and at the reasonable price. It willhelp the business to gain competitive advantage in market over the other competitors. This willalso be assistive in terms to differentiating the brand from the other competitors brand. 3
Chapter structureChapter 1 Introduction: This is based on outlining the overview of the study and topic. Underthis, researcher will focus over developing understanding on topic of research for collectingentire study. This is related with the formation of research aim and objectives and it relates withfindings and discussions. At this chapter, the discussion over the reason and importance ofchoosing particular topic will be discussed. The research is based on term that how to make acoffee shop a successful business in London. Chapter 2 Literature review: This is term that relates with summary and explantation of thecomplete and current state of knowledge over the limited topic. In this, information can begathered with the help of different sources as articles, books, journals, blogs, etc. Thus,researcher has to make the use of appropriate keywords that aids to conduct the reliable andrelevant research (Nguyen and Hipsher, 2018). On the other hand, to collect the systematicliterature review the themes related to topics must be framed specifically. However, it can bestated that this chapter aids in developing critical understanding on the basis of framed aims andobjectives. Hence, literature review is a kind of procedure in which information can be collectedin manner as descriptive and analytical mode. Chapter 3 Research methodology: It is systematic plan that aids to collect the systematicresearch on the basis of topic of research. It is the concept that relates with the implication ofresearch tools and this also aids in analysing, collecting and simplifying gathered information. Itis inclusive of the collecting and analysing tools that aids to explore research topic, aim andobjectives. Therefore, to conduct this research the research has chosen inductive approach that isbased on generalisation of human theory. In this, interpretivism philosophy will be used in termsto undertake effective interpretation of results and findings. Chapter 4 Data analysis & Interpretation: This chapter is based on conducting data analysisand interpretation is defined as process as inspecting, cleansing, analysing and transforming thedata with help of selecting sample of respondents. This is term that defined procedure thatsupports to analyse data and technique for interpreting the result. It is one of the crucial phase ofdissertation that help in gaining depth insights of research aim and objectives (Nordstrom andJennings, 2018). This ill conducted in form of thematic analysis which will helps in specifying4
every collected information on the basis of critical analysis. It is one of the crucial chapter of thewhole dissertation that aids to reach to the conclusion on the basis of research question andhypothesis. Therefore, this chapter aids to researcher in terms to deriving purpose of collectingresearch and this also supports in making decision. Chapter 5 Conclusion and Recommendations: This is based on interpret the findings and tocollect the results of the investigation (Terry and Lewis, 2018). Hence, recommendation must beframed on the basis of conclusion and its must be in manner as concise, specific, realistic etc.Therefore, this chapter will help to conclude the whole scenario of research topic. It is term thataids to outlined the crucial information within the research. However, conclusion will be in thedescriptive form and will make clear assumption on collected and analysed information.Therefore, the improvement measures will be give in this chapter and that will be framed on theresearch aims, objectives and questions. 5
CHAPTER 2 LITERATURE REVIEWUnder this article, it has been presented that how individuals are becoming aware aboutthe ways they are interfering with the environment. It is very helpful term that can be reduced theimpact on environment. Theme 1: To determining the opportunities for new coffee shop due to increasing populationof London.According to view of Shaker and Rath, (2018) stated that coffee consumption hasboomed across the UK with wide variety of choices and offers. In UK more number of theindividuals are working and drinking coffee aids to develop the activeness within the individual.As per the view of Terry and Lewis, (2018) it can be stated that coffee is associated with numberof health benefits as to have improvement in the alertness, physical performance level anddecreasing risk of cognitive decline and this also leads to have reduction in the risk from cancer.It is true to said that coffee consumption has boomed across the UK market. Hence, Watkinson,2019 stated that better innovative procedures and the use of organic components aids to attractthe customers. As per the view of Jeon, Park and Yi (2016), In United Kingdom (UK), Drinkingcoffee become a ritual which lead to increase in the demand of coffee in the London. Slowly,London's citizen are becoming coffee addicted which lead to creation of a lot of opportunities forthe new coffee shop. In London, men and women are working which lead them to becomeexhausted and less focus towards work. Thus, remove the tiredness and become hyper focused,they go to coffee shop which increase the demand of coffee shops near the premises or offices oruniversities. Also, Coffee shops are not selling varieties of coffee, they are selling much morethan coffee which liked by the population of the London. This lead to increase the coffee shop inthe London. Also, coffee shops' interiors are awesome which attract the existing as well as newcustomers. Businessmen and businesswomen gather with each other in order to attain thebusiness meeting or exchange the ideas regarding any business aspects or issues like to go tocoffee shops which make them so popular in becoming formal and informal gathering placewhich creates a lot of opportunities for the new coffee shops in London. Smell, appeal and tasteof the coffee also impact the opportunities for the coffee and creates a lot of opportunities for thecoffee shops due to increasing demands of coffee and opening of new coffee shops. Also, newingredients are adding to enhance the taste of coffee which increase the customers' demand forcoffee and coffee shops in London. As explained by Han and et.al (2018), Mouth of words also6
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