Business and the business environment

Munteanu Georgeta Alina

Business environment
(Task 3-4)

Table of contents
• Introduction
• Macro factors affects business operations
• SWOT analysis
• Strength and weaknesses interconnected with macro factors
• Conclusion
• References

Introduction
Business environment consist external and internal factors
that affect the operations of the organization. It includes
some components such as customers, suppliers, competitors,
government legislations and market trends.

Explain how macro factors affect business
operations
There are various external and internal factors which affect
the activities and operations of the business. It is important
to analyse these impact on profitability and current and
future performance level of the company.

Cont...
To analyse these components cited bank can use various
tools and techniques. Pestle analysis given below:
• Political
• Economical
• Social
• Technological
• Legal and environmental

Macro factors

SWOT analysis
Every organisation has their internal and external strength
which are helps to sustain in the market. For analyse these
strengths cited bank can use SWOT analysis which helps to
develop a strategy according to their strengths (Bear,
Rahman and Post, 2010). This method can be used in two
ways as strategy formation and serious strategy tool.

Cont...

Cont...
Detail of SWOT tool are given below:
Strengths: It is known as most effective characteristics of company.
Weaknesses: It includes those aspects which makes a business enterprise
weak.
Opportunities: It is those possibilities through which company can
expand its business.
Threats: It is known as external menace which can affect business
enterprise

Strength and weaknesses interconnected with
macro factors
It is important for any kind of enterprise to analyse external
and internal environment factors because they are directly
and indirectly affect the functions and operation.

Cont...
Some factors are following as under
• Political
• Social
• Economical
• Technological
• Legal
• Environmental

Conclusion
As per this report, it can be concluded that environment is
play very important role in the for any kind of business.
There are many kinds of organizations are available such as
private, public and voluntary.

References
Boons, F., Montalvo, C., Quist, J. and Wagner, M., 2013. Sustainable
innovation, business models and economic performance: an overview. Journal
of Cleaner Production. 45. pp.1-8.
Chen, Y. S., 2010. The drivers of green brand equity: Green brand image,
green satisfaction, and green trust. Journal of Business ethics. 93(2). pp. 307-
319.
Welter, F. and Smallbone, D., 2011. Institutional perspectives on
entrepreneurial behavior in challenging environments. Journal of Small
Business Management. 49(1). pp. 107-125.

THANK YOU