Business and the Business Environment

Business and the
Business Environment

Contents
• Introduction
• PESTLE analysis
• Internal and external analysis
• Inter relationship between macro factors and strengths and
weakness
• Conclusion
• References

INTRODUCTION
Business environment is described as sum total of all internal
(employees, directors, customers etc.) and external factors
(political, social, technological etc.) which directly or indirectly
affect business in the open market place. This presentation is
based on Tesco which is a leading retail business in United
Kingdom. It came into existence in the year 1919 by Jack Cohen.

Internal and external analysis
Strengths
Tesco is one of the largest chain of supermarkets in United Kingdom which has thousands
of regular customers. Using a sound brand image and ample regular customers, Tesco can
easily market their new operations to the potential customers without spending too much
on promotional activities.
Weaknesses
Tesco currently deals in a retail industry which largely depends on the operations of
selling products of other brands. This company has no experience of providing household
services which can result in their weakness which can impact on customer satisfaction.