Business and the Business Environment INTRODUCTION
Added on 2020-10-22
13 Pages3790 Words136 Views
Business and the BusinessEnvironment
Table of ContentsINTRODUCTION ..........................................................................................................................2TASK 1............................................................................................................................................2(Covered in PPT).........................................................................................................................2TASK 2............................................................................................................................................2P3 Explain relationship between different organisational functions related to businessobjectives.....................................................................................................................................2TASK 3............................................................................................................................................4P4 Identify positive and negative impacts of macro environment upon business operations.....4TASK 4............................................................................................................................................6P5 Conduct internal and external analysis of organisation to identify strengths and weaknesses.....................................................................................................................................................6P6 Strengths and weaknesses interrelate with external macro factors........................................8CONCLUSION..............................................................................................................................101
INTRODUCTION Business environment is defined as all internal and external factors that have majorimpact on the organisational functions including employees, management, customers, demandand supply etc. This is a combination of internal and external elements which influence onbusiness and its operations. On the other side, business environment is collection of allindividuals, entities and several forces that may not be in control of an organisation. In thisincluded suppliers, customers, competitors, technologies, government activities and policies,market, social as well as economic trends that can affects on the business functions andoperations various ways (Al-Swidi, 2012). This report is based on Nestle which is a Swisstransnational food and drink company. It deals in number of products including baby food,medical food and confectionery items in the international market. This assignment will explaindifferent types and size of organisation and their interrelationship with various functions. It willdefine the positive and negative impacts of macro environment on the business operations aswell as determine strengths and weaknesses of external factors of organisation. TASK 1(Covered in PPT)TASK 2P3 Explain relationship between different organisational functions related to business objectivesOrganisational functions are various including sales, marketing, research, productions,human resources and finance that perform different activities and task as per the structure to getsuccess. Nestle is one of the largest food company in the world and serve varieties of products inthe international market (Al-Hosam, 2012). They are dealing in baby food, confectionery items,frozen food, breakfast cereals, medical food, dairy products, pet foods and many more. It is noteasy to manage entire operations at large level so better relationship and coordination must berequired. Therefore, management always focus on creating better working environment withmaintaining harmony system among departments of an organisation. There are number ofactivities and functions that are to be performed by different departments for the purpose ofattaining higher growth and sustainability as well. Here, defined various roles of organisationalfunctions such as:2
Marketing: This department has vital role in every organisation as they support inenhancing sales volume and increase profitability with well manner. Their main focus onanalysing current situations and trends of market by conducting research for achieving betteroutcomes. Marketing manager examine the customers choices, purchasing behaviours,competitors, demands and needs, trends and fashions so that they can get ideas regarding what toproduce for meeting consumers desired expectations (Bryman and Bell, 2015). Therefore,Nestle also consider the market demands and consider effective tools of promotions forpromoting particular food items among target audiences. Marketing function support inproviding adequate information and data regarding current situations, market condition,customers demands, competitors and trends to the operations department so that better quality ofgoods and services can be made to meet desired expectations. Finance: This is another important department in which all types of budgets are to beformulated for running business entity. Finance department take responsibilities to provideadequate funds and financial services for running business operations with effective manner.They decided the budget to produce goods and services and allocate financial resources amongdifferent business activities to achieve goals or objectives. This function is interrelated with alldepartments because finance is needed to operate entire business operations including marketing,information technology, human resource, productions and distribution etc. Human resource management: In the business organisation, there are necessary torecruit suitable candidates for performing various activities in an appropriate way. Humanresource manager of Nestle try to find best qualified persons who have ability to performdifferent difficult tasks or activities for accomplishing goals (Cross, 2011). Manager generallyorganise training and development program for enhancing employees skills, knowledge as wellas abilities so that set targets can be accomplished. They take support from InformationTechnology department which support in finding various suitable candidates by using socialmedia such as LinkedIn and other tool so that particular vacant position can be fulfilled. Operation and production: This department get information from marketing study orresearch where decisions are to be made for manufacturing particular goods or services so thatmarket share can be enhanced. They try to satisfy customers needs and meet their desiredexpectations with the help of better quality of products. Nestle is dealing in number of food itemincluding confectionery, baby food, medical food, and many more so they focus on effective3
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