Business Application Assignment 2022

Running head: E-BUSINESS APPLICATIONS
E-Business Applications: Amazon Australia
Name of the Student
Name of the University
Author’s Note:

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E-BUSINESS APPLICATIONS
Table of Contents
1. Introduction....................................................................................................... 2
2. Discussion.......................................................................................................... 2
2.1 Brief Description of the Current Operations of Amazon Australia.................2
2.2 Importance of Artificial Intelligence for the Business Survival......................3
2.3 Process of Amazon Australia using Artificial Intelligence..............................5
3. Conclusion and Recommendations....................................................................7
References............................................................................................................. 9
Appendix.............................................................................................................. 11

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E-BUSINESS APPLICATIONS
1. Introduction
E business applications can be referred to the web based applications,
which could be deployed for performing several tasks in businesses. These
distinctive applications are not only for the online businesses, but also for the
traditional businesses. An e business application majorly rely on the relation
between end user computers and organizational servers (Russell and Norvig
2016). The most distinct and common applications of e commerce include online
marketing and purchasing, finance, manufacturing, online auction, finance,
online booking, retail as well as wholesale and many more. An application server
is solely responsible to return HTML contents to the users on the basis of the
requests.
Electronic commerce or e commerce is the proper utilization of an
electronic medium for carrying out the commercial transactions. It refers in
selling of products through Internet connection and it helps in sharing of
business information, maintenance of business relation as well as conduction of
business transactions with the help of computer connected to the
telecommunication network, known as e commerce (Nilsson 2014). Amazon is
one of the most popular and significant e commerce website that has been doing
business in several countries. The following report will be outlining a brief
analysis of Amazon Australia and importance of artificial intelligence for their
business survival with relevant recommendations.
2. Discussion
2.1 Brief Description of the Current Operations of Amazon Australia
Amazon.com has potentially launched their online retail services in
Australia. They are providing some of the most significant and important
products and services in a vast and wide range. Amazon Australia are following 4
important principles, which provide guidance in delivering on the mission. The
first and the foremost principle is customer obsession and not only on competitor
focus. The second principle in this purpose is nurturing a major passion for
invention (Amazon Australia. 2019). They are always focusing on invention and
creativity of the products, hence getting major success in business. Another
distinctive and important principle of this particular e commerce website is
maintenance of a commitment for excellence in operations and the final principle

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E-BUSINESS APPLICATIONS
of Amazon Australia is providing a focus on the long term thinking. Hence, they
are considering long term planning and profit of the website.
Amazon Australia has been selling few of the most distinctive and
noteworthy products and services to their customers. They have segregated
these products into different segments of electronics, daily usages products,
kids’ items and many more. The e commerce success of the organization is
completely dependent on the higher efficiency that is being achieved in the
operations management and also by directly determining productivity (Amazon
Australia. 2019). Being one of the most leading players in the entire market, the
organization eventually addresses various concerns regarding strategic decision
areas of operations management for the core purpose of optimizing productivity
to a high level. These strategic decisions help to provide optimal efficiency and
also for becoming increasingly complex and complicated in nature.
Diversification in the business is possible with such distinctive decisions
and a continuous improvement is required for enhancement of the capabilities of
Amazon.com for maintenance of adequate support for the operations. They have
mainly focused on designing goods and services innovatively and providing
quality products to check the operational output. Moreover, the customer
expectations are majorly satisfied with this strategic decision (Bond and Gasser
2014). The current operations of Amazon Australia mainly include process and
capacity design and even ensuring that the products will be fulfilling each and
every requirement and demand of their customers. Optimal effectiveness and
capacity is being achieved by them without reducing efficiency in the online
retail business.
2.2 Importance of Artificial Intelligence for the Business Survival
AI or artificial intelligence systems comprises of the core capability of
executing different tasks that are related to human intelligence like speech
recognition system, visualized perceptions, translation of different languages as
well as decision making process (Wenger 2014). Machine learning is one of the
most significantly utilized algorithms in artificial intelligence. The entire
procedure of learning includes overall enhancement of any new declarative
knowledge as well as an advancement of motor and cognitive skills through
instruction and practice. Deep learning is the sub part of machine learning and it
is one of the fastest and the most effective AI applications. It is being used for
solving problems that are considered as extremely complicated and a huge