Secondary Research Data: Advantages, Disadvantages, and Purpose

BUSINESS CAPSTONE PROJECT

Contents
Research methods............................................................................................................................3
Secondary research data..................................................................................................................3
The good source of collecting data may include:............................................................................4
The advantages of secondary research data.....................................................................................5
The disadvantage of secondary research data..................................................................................5
Limitations of secondary research...................................................................................................5
Purpose of secondary research.........................................................................................................6
Variations.........................................................................................................................................6
Using technique...............................................................................................................................6
Data analysis of secondary research method...................................................................................7
References........................................................................................................................................7

Research methods
By Research method the data is obtained through surveys, observations, inquiries and
generations of results through business operations. Primary and Secondary research data are two
types of research data (Kong, Rae, Thomas, & Hernandez, 2019).
Secondary research data
Secondary researches are being checked by Qantas airlines’ researchers to make them
familiarized according to the characteristics of the market. Information resulting from primary
research or information from originator or distributor is accessed through the Secondary
research. Secondary research also includes the collection of information from other resources
like from the sales and account records, market reports, magazine, articles, websites of Qantas
(Lee & Loton 2019).
By using the third party information the organization can know what they have to do and
what they have to get in from the customers' satisfaction. The organization can also get
information by using the external and internal sources of market research.
The secondary data is also referred to collecting the data from another user which has
already been analyzed or is available by someone. The sources of secondary data may include
the various unpublished or published data, newspapers, books, magazines and trade journals
(Bell, Bryman & Harley 2018).
Besides solving in hand problem secondary research data can be utilized for several
purposes. This problem’s definition can be straightforward and can be confused with the primary