Promotional Strategies and Marketing for Business Channel Creation

BUSINESS CHANNEL

Task 3
The promotional strategies and marketing is an essential tool to be employed for creating an
effective business channels for dissemination of product to the target audience. The creation of
business channel begins with identification of target consumers and available medium for
channelizing the product effectively. It is very important that marketing of headphones imbibe
agile marketing strategy to reach to the target consumers through tactical approach for
marketing. The teams must identify and focus collective efforts and engage combination of
offline activities of marketing as well as online activities marketing.
The Social Media marketing for business channel creation
The advent of technological advancement and widespread use of internet has triggered multiple
avenue options for creating business channels and marketing the product. Moreover the teens
are more inclined towards social media platforms hence it will be an ideal platform to cater to the
target consumers (Chong et al. 2017).
To social media platforms like Facebook, LinkedIn, YouTube, and so on provides opportunity to
aptly display the headphones virtually highlighting its features with help of interesting graphics.
The exclusive contents highlighting features of the headphone is also an additional advantage
apart from reaching and interacting with consumers directly through virtual medium. The office
goers are also well hooked to the internet and can be easily approached through Social media
platforms (Yang and Gabrielsson, 2017).
It is essential that social media platforms are utilized for improving brand awareness and
generating further leads. It also important to identify channels used by the target audience and
calculating number of social media platforms that can be managed efficiently. It provides a cost
efficient and faster medium to advertise the headphones and reach the target audience directly.
Supplying through wholesale channels
The supply of headphones to universities and corporate organisation in wholesale is also a viable
option for increasing the leads for enhancing the sale. The corporate organisations can be
approached directly for making direct and wholesale offers as they are continuously on a lookout
for corporate gift options. The headphones will also help in increasing employee concentration
towards work and increase productivity (Tiwari and Yadav, 2017).