Digital communication in the workplace using Facebook

RUNNING HEAD: BUSINESS COMMUNICATION 0
“COMMUNICATION”

BUSINESS COMMUNICATION 1
“Digital communication in the workplace using Facebook”
Sias, P. M. (2017). Company Facebook and organizational identification. Communication
Research Reports, 34(4), 335-343.
The author is the professor of communication in “Edward R. Murrow College of
Communication at Washington State University”. The subject mainly chosen for the study is the
workplace relationship and communication. The intended audience was the employees who
involved in the study to understand the relationship among the adoption of the social media
application and identification of the organization. The study describes that Facebook used as
digital communication because of enhancing the communication in the organization (Sias,
2017).
In comparison to this other researchers revealed that Facebook is become the important
strategy for building the relationship and increase the capability of the organization to produce
more positive outcomes (Kelpšienė, 2019). This article is relevant and appropriate for the
proposed topic it is because it provide the information regarding the effect of digital
communication through using Facebook is become the effective strategy in increasing the status
through organizational identification.
Ye, L., & Ki, E. J. (2018). Impact of Message Convergence on Organizational Reputation:
An Examination of Organizational Crisis Communication on Facebook. Corporate
Reputation Review, 21(1), 1-8.
The authors are the journalist, politician, Chinese writer, educator; they are the founder of
the “Association of the Literacy Studies”. The intended audience of the study is the participants
which are selected by the researchers to involve in the study, therefore for this about 165
participants gets selected for the study. The selection is done for understanding the efficiency of
the message transmitted in the organization on the reputation of the organization (Ye & Ki,
2018).
The article revealed that Facebook is considered important strategy to communicate with
more employees and transmitting correct messages. However, other articles describes that
Facebook is mainly used in the organization due to increase the productivity by advertising their

BUSINESS COMMUNICATION 2
products and services (Abatayo, Lynham, & Sherstyuk, 2018). This article is related and
important for the selected top it is because it describes the information about the benefits
organization received through using Facebook in communication.
Cho, M., Furey, L. D., & Mohr, T. (2017). Communicating corporate social responsibility
on social media: Strategies, stakeholders, and public engagement on corporate
Facebook. Business and professional communication quarterly, 80(1), 52-69.
The authors are the assistant professor in the “college of communication and
information”, they are the professor in the field of public relations. Further, Furey, L. D. is the
professor in the “California State Polytechnic University”. The intended audience of the study is
all the researchers and scholarly articles which are focuses on providing information regarding
the Facebook leads in increasing engagement among the stakeholders. It also provides
information about the effects of digital communication in the organization (Cho, Furey, &
Mohr, 2017).
In comparison to this researchers believe that Facebook provide the opportunity to the
employees to share all the important information which can be used by other employees so that it
can increase awareness among the team members in the organization (Burke & Kraut, 2016).
The selected article is appropriate for the selected topic because more engagement among the
employees is done through the use of Facebook which is become major strategy of
communication.
Eriksson, M., & Olsson, E. K. (2016). Facebook and Twitter in crisis communication: A
comparative study of crisis communication professionals and citizens. Journal of
Contingencies and Crisis Management, 24(4), 198-208.
Eriksson, M. is the professor of “paleontology at Lund University, Sweden” and Olsson,
E. K. is also the professor in the “Swedish Defence University”. The intended audience of the
researchers is the scholarly articles and authors which provide information regarding the
Facebook and communication. The audience was all the participants which all are selected in the
study that is up to 169 employees. Researchers describes that Facebook is considered the strategy
in improving the difficult crisis of the organization through digital communication (Eriksson &
Olsson, 2016).