Business Communication: Product Promotion and Evaluation Report, Asda

This report focuses on business communication, specifically product promotion and evaluation, using Asda as a case study. The report begins by describing Asda's marketing strategies, including advertising campaigns, high-quality packaging, and online communication methods. It then delves into an analysis of the effectiveness of these communication strategies, considering both their strengths and weaknesses. The report includes examples of Asda's corporate communications, such as advertisements and online materials, and evaluates their appropriateness. The analysis covers various aspects of the communication, including the use of different mediums and their impact on the target audience. Finally, the report evaluates the effectiveness of business information and its communication as key contributors to the success of an organization, using Asda as a practical illustration of the points made. Desklib offers this and other resources to help students excel in their studies.

BUSINESS COMMUNICATION
Outer business correspondence is the trading of data and messages
between an association and its outside clients outside its formal
structure. The company uses various images in its advertisements and
campaigns for the purpose of creating a impression in the mindsets of
customers. The company keeps products of various brands, thus it can
be said that asda is making sure that proper communication is being
done through external medium of its various products and services.
Asda's most important and best selling products are promoted through
various advertisng campaigns, so that market reach can be enhanced.
It follows various methods for the purpose of communicating and
marketing its products, these are as under:
 Advertising Campaign: The company believes in spending
heavily on advertisning and marketing of its products and
services, it enhances the image of company among consumers.
 High Quality packaging: The company asks from its suppliers
to make sure that the packagings of various products shall be
very attractive and eye catching, in order to increase the overall
sales as well as profitability.
 Online Communication: This refers to communicating with
customers and prospective buyers through various online
mediums, like mobile applications, websites etc. This has turn
out to be very profitable and convinient for company.
Print Advertisng: The company belives in advertsing its
various products through Newspapers, this will enhance the
reach of company in various regions where the reach of online
medium is not possible.