Importance of Data Collection and Dissemination

BUSINESS COMMUNICATION

INTRODUCTION
Business needs to communicate its actions in order to accomplish their operations and processes.
The actions are to be communicated with the workforces and management team of the
organisation. It is necessary that connectivity should be strong and accurate with the person
whom the action or the message has been communicated. A business should have a proper
communication network and all the factors that are chains of the network should have effective
skills and methods of communicating the message (Arvidsson, 2012). The report is covering
information about benefits and methods of developing communication processes, along with
this, the ways of improving the systems that are related to information and knowledge.
The report is providing brief knowledge for useful processes and methods of business
communication in the context of Asda. It is British founded supermarket retailer that is dealing
with various products and offering different types of services. The company is also caters
services in financial market and owns a mobile phone company with the network of
EE(Everything Everywhere).

TASK 3
3.1 The internal and external processes of
communication
It is examined that an organisation needs to have proper network of communication in
order to function effective operations and processes throughout the business. For
this, the organisation needs to develop a better network and improve the set of
communication skills present in the managers and other workforces. Considering this
aspect with Asda industries, it has been evidenced that the company uses effective
methods of communicating the actions and commands among the internal and
external sources (Barker, Valos and Shimp, 2012). The individuals that are working
within Asda forces efforts on reducing all the barriers to communicate in a proper
and effective manner. The internal communication method is based on flow of
messages from the sender to receiver without the guarantee that the person who
receives the message would understand the content or not. The project groups of
Asda aiming for identifying such issues and implementing changes in order to
overcome these issues.

Contd.
The external process of communication is also important for Asda for
conveying messages and information to their receivers and
stakeholders. It helps them to notify or inform their changes in legal
policies, regulations and other organisational framework (Blanc and
Bouillon, 2012). For this, the management needs to implement better
and effective communication skills among their managers and
employees. They are using the ways of communicating the messages to
their individuals by the method of mails, advertisements, website
blogs, public releases, etc. By these methods, Asda convey the useful
information to their external sources

3.2 The strategies to improve communication with suppliers,
customers and other stakeholders
It is evaluated that an organisation needs to adopt an effective
communication network to connect with the different sources and
essential elements of the organisation. In that case, it is essential for
Asda to implement better communication network among their
suppliers, customers and other stakeholders. It would be beneficial in
properly executing their business operations and implementing the
action plans to achieve the organisational objectives (Chakravorti,
Daniels and Lassar, 2015). For this, the management of Asda can
consider various strategies to improve their communication network
with the suppliers, potential customers and other stakeholders like
investors and shareholders. The effective strategies in that context are: