Business Communication | Assignment
Added on 2020-12-18
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BUSINESSCOMMUNICATION
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Application of strategic planning and CSR activities.................................................................1Development skills in the area used by Coca Cola.....................................................................4Action plan for developing of the skills......................................................................................6CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONCoca Cola is an American Company, retailer, manufacturer and marketer making non-alcoholic syrups, beverages and concentrates. It is best known for its star product Coca-Colawhich was invented in year 1886. Coca-Cola brand and formula were bought by Asa GriggsCandler in 1894 and incorporated this company. Name Coca-Cola was chosen because of its twomain ingredients' kola nuts and coca leaves (Penrose, 2015). Till 1948, Coca-Cola was a hugesuccess and claimed 60% of market share. But in year 1984 because of new competitors mainlyPepsi, its market share decreased to 21.8%. Coca-Cola and all its subsidiaries produce syrupconcentrates only. Then these syrups are sold to various bottlers throughout the world who hasCoca-Cola franchise. Bottlers sell, distribute and merchandise Coca-Cola products. Its productsto restaurants, vending machines, retail stores and food service distributors (Eisenberg, Johnsonand Pieterson, 2015).Company has acquiredmany products or companies since 1960. In 1960 Minute-Maidwas acquired,in 1993 Thums up was acquired, in 2001 Odwalla brand was acquired etc. Coca-Cola have many products such as Coca-Cola, Diet coke, Fanta, Honest Tea, Minute-Maid,Odwalla, Smart Water, Sprite, Maaza, Kinley, Coca-Cola vanilla and many more. According tothe latest report net revenue of Coca-Cola is USD$ 35,410 million. Coca-Cola has faced manylawsuits because of various criticisms concerning health and environment and health issues.Coca-Cola advertisement has always been in large number and had affected the culture andsociety the most. It does its advertising through direct marketing, viral marketing, web and socialmedia marketing and through sales and promotion (Penrose, 2015). Coca-Cola has alwayssponsored sports events, television events and theme parks ad done advertisement of its brandand spends almost USD$ 3 billion. This report will lay emphasis on sustainable approach to business management includingstrategic planning and CSR challenges, will reflect updates on your key skills evident in journalentry.MAIN BODYApplication of strategic planning and CSR activitiesA sustainable approach for business management is very important. A sustainableenvironment create a good and positive approach to the employees. They penetrate the customers1
towards Coca-Cola. Sustainable approach is developed for the growth in customers andstakeholders. Because with a growing company any stakeholder want to put share in it.Sustainable development is using by many of the companies and one of them is coca-cola. Theterm sustainable development is work for own and also for future generation because brand trustis faithfully working in the mind of consumers. Sustainable companies have key elements to build trust with workers and they arefollowing-Accountability and profitabilityTeam managementTransparencyRespect of individuals High performance workingIn coca-cola every individual works with team management and have all qualities which have to.Strategic planning in sustainable development of coca-cola and implementation of this have needof creativity, flexibility, inquiry (Mayfield and Mayfield, 2017). Creativity comes through highperformance of work with engaged employees. Create something different from other companiesin term of packaging and labelling, because looks matter always. Flexible with the environmentwith more creativity and new idea generation, use all the knowledge and experience to make theproduct sustainable.Strategic planning is defined to achieve goal of the organisation, identification oforganisations goals and objectives and how to put that strategy in the organisation. Strategicmanagement is done for to identify that the resources and the planning process which provide tothe employees, will achieve the goal and it supports the vision to implement the objectives.Strategic planning forces coca-cola to be aware about the strength, weakness, opportunities andthreats. Strategic planning for sustainable approach-Decide the team which involve in planning process and gather all the informationregarding the product. Identify the values and mission and vision of coca-cola that how thiscompany exists. Identify market position of coca-cola in present and what it will be in the future.It is important to work with team. Then describe about the plan in a single document and send itto each employee who is included in it. After it they distribute the task to each employee and2
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