Business Communication: Principles and Practices

This literature review explores the purpose and principles of different forms of organizational communication, focusing on the case of Mr. Fishy Restaurant. It discusses the importance of effective communication in enhancing organizational practices and evaluates communication practices for creating a better workplace. The study also highlights the principles of effective communication and their role in enriching practice. The evaluation of communication practices helps identify issues and take corrective actions for improved outcomes.

Business
Communication
INTRODUCTION.....................................................................................................................................3
LITERATURE REVIEW.........................................................................................................................3
Purpose and principles of different forms of organizational communication...........................................3
Principles of effective communication to enrich practice........................................................................4
Evaluate communication practices..........................................................................................................6
CONCLUSION..........................................................................................................................................6
REFERNCES.............................................................................................................................................7

INTRODUCTION
Business communication refer to those conversation which take place within and outside
the organization with an aim to accomplish the task in an effective manner. Along with this, its
foremost purpose is to enhance the organizational practices and reduce the possibility of arising
errors which empower establishment to maintain better working culture without any hindrances.
Moreover, the activities of organization are wholly supported on business communication as it
enable superior and subordinate to bring collaboration and cooperation within each functional
unit In a better way (Madsen, 2016). This project is based on Mr. Fishy Restaurant which is one
of the well-known brand within UK market. As, its manager desires to implement new policies,
regulation for enhancing the overall performance as well as building healthy relationship
between employees and company in an amended way. Hence, this study is fully literature review
format in which it involves principles and practices of effective communication and also
analyzing the communication practices for creating better workplace.
LITERATURE REVIEW
Purpose and principles of different forms of organizational communication
In the views of Smriti Chand, 2018, Business communication is a goal oriented aspect as
it empower manager to identify the requirement of organization as well as aid them to delegate
each task to every manpower based on their potentiality. With the help of this, manager can
easily acquire better outcome in a prescribed time period. In context of Mr. Fishy, its functional
unit contains various forms of organizational communication that help them to enrich their
productivity and also aid them to attain sustainable profitability ratio. However, some of the type
of business conversation which Fishy Restaurant implies within its functional unit are as follows:
Internal operational communication: In this category of conversation, it take place within the
organization premises in order to carry out the business operation in a productive style.
Moreover, it involves workers, managers, and board of directors, trade union members and many
more who are directly link with the company’s internal function (Kleckner and Marshall, 2014).
Additionally, this type of flow of conversation occurs in the form of oral and written form.
Hence, oral conversation is face to face interaction, meetings, speech and etc. whereas written is
carried out via orders, instruction, reports, memos, letters and etc. In addition to this, it also take
place in the form downward and upward in which downward communication means flow of

content from manager to employees and upward is employees to superiors. However, all
direction are fully based on generating transparency and coordination within firm’s working
environment.
External operational communication: This sort of exchange incur with the external
parties like suppliers, customers, competitors, local community and so on. However, external
connectivity enable Fishy Restaurant to place its brand in a better position within competing
marketplace and also can enlarge its negotiation skill by building relationship with different
clients or parties. Due to which, firm can easily accomplish its desired vision in a given time
frame without any failure (Essential Types of Organizational Communication,2018 ).
Personal communication: This type of conversation carry out for transferring personal
information, ideas, views, thought rather than business matter. However, personal connectivity
contains a huge role within an establishment as it help each personnel to improve and influence
their attitude as per the company’s working culture. With the help of this, Fishy’s superior can
impose any policies or regulation into its existing legislation in order to gain competitive
advantage in an improved mode (Durkin, McGowan and Murray, 2014).
Henceforth, these various forms of organization communication is an integral concept for
the growth and development of Fishy Restaurant. Moreover, it drive firm to acquire high level of
employee engagement and satisfaction towards organizational goal in an efficacious way.
Principles of effective communication to enrich practice
According to Rasel, 2013, In order to make a specific conversation more productive and
effective, it should require some elements like transparency, relevancy, accuracy, reliable and
many more. With the implication of such essentials, it lead an individuals to convey their ideas
or thoughts in a better manner and also can overcome several barriers, misunderstanding which
hinder an organizational communication in relation to achieving the task in a given time frame.
Therefore, some of the principles which Fishy Restaurants’ manager can adopts for
strengthening their proficiency are explained below:
Clarity: This phase is consider as one of the primal factor in every sort of conversation
as it concern with clarity of thoughts, idea, expression for acquiring increased level of
satisfaction from audience. Therefore, in case of Fishy Restaurant, its manager makes an attempt

in providing all sort of business content in a very clear manner and tries to avoid pompous,
jargons, heavy words in their conversation which make every personnel to understand the
particular concept very clearly with less misconceptions. Due to this, it help them to adapt any
kind of changes very easily without any hindrances and conflicts.
Completeness: This determinant is link with the fact of complete information because
incomplete conversation impose huge level of confusions, misunderstanding, and conflicts
among manpower. It is also directly impact organization decision making process and whole
working system. Thus, in relation to Fishy Restaurant, its superior must take an effort in
rendering the ideas completely do that personnel identify the exact scenario of specified matter.
Due to which, it lead them to impose best strategic decision in favor of organization productivity
and sustainability for longer period of time (Principles of Effective Business Communication,
2013).
Conciseness: For capturing the attention of audience and keeping the same for a
specified time period, an individuals must able to concise or precise the information in short
manner. This is because, personnel does not prefer lengthy and stretching data they just required
valuable information within short period of time. In case of Fishy Restaurant, its employer make
sure that they conclude the entire information in a precise way so that they can convey it in a
stipulated period of time in an accurate and reliable style without any obstacle. Moreover,
conciseness help each manpower to be great listener and adaptable for obtaining profit
maximization in an improved way (Tata and Prasad, 2015).
Consideration: This element is relate with including the important elements such as
thanking someone’s effort, recognizing the contribution, mentioning individual’s participations
and many more. This is because it render intense level of motivation and encouragement among
team members and it benefit company in attaining high degree of sales growth and sustainability
in a competing market. In context of Fishy Restaurant, its manager makes an attempt to identify
the involvement or engagement of every employees and based on that give or convey appropriate
rewards like prizes, certificates, memento and etc. Therefore, it empower every personnel to put
their best participation in all business activities very enthusiastically and it reflect in enhancing
company’s volume of sales in a better mode.

Therefore, the above explained practices assist Fishy Resturants’s manager to implement or
adapt any policies and regulation within its functional unit in an easy manner. Due to which, firm
can boost up their profit margin ratio and can improve their overall performance in an improved
style.
Evaluate communication practices
As per the views of Anthea Somas, 2018, Monitoring and governing the process or
procedure of organizational conversation help superior to identify the issue and also encourage
them to take corrective course of action for obtaining best outcome (Král and Králová, 2016).
This is because effective communication plays a significant role in strengthening the brand
image in an amended way. Therefore, in relation to Fishy Restaurant its superior takes an effort
to analyses the information by gathering reviews and feedback from employees regarding
understanding level of any particular matter. With the help of this, manager can adopt best
actions for improving the shortcomings or else enhancing the potentiality in an improved
manner. Furthermore, employer can bring better coordination and collaboration among team
members which reflect in company’s overall performance and proficiency rate. Along with this,
implying above stated principles such as c;arity, conciseness, copleteness and etc. assist Fishy
Restaurant employer to generate better team work and coordination that lead them to acquire
sustainable sales growth.
CONCLUSION
It has been concluded from the explained report that business communication is an
essential element for the growth and development of an establishment within competitive
market. Along with this, it help employer to impose any modification or changes within its
business premises for gaining competitive advantage in an innovative mode. Furthermore, it lead
manager to overcome the issues of confusions, ambiguity, and misunderstanding and can
improve overall performance of company in an improved way.

REFERNCES
Books and journals
Madsen, V. T., 2016. Constructing organizational identity on internal social media: A case study
of coworker communication in Jyske Bank. International Journal of Business Communication.
53(2). pp.200-223.
Kleckner, M. J. and Marshall, C. R., 2014. Critical communication skills: Developing course
competencies to meet workforce needs. The Journal of Research in Business Education. 56(2).
p.59.
Durkin, M., McGowan, P. and Murray, L., 2014. Perspectives on the potential for social media to
improve communication in small business–bank relationships. The International Journal of
Entrepreneurship and Innovation. 15(4). pp.251-264.
Tata, J. and Prasad, S., 2015. CSR communication: An impression management
perspective. Journal of Business Ethics. 132(4). pp.765-778.
Král, P. and Králová, V., 2016. Approaches to changing organizational structure: The effect of
drivers and communication. Journal of Business Research. 69(11). pp.5169-5174.
Sicat, A. S., 2015. Enhancing college students’ proficiency in business writing via
schoology. International Journal of Education and Research. 3(1). pp.159-178.
Kasper, G. and Kellerman, E., 2014. Communication strategies: Psycholinguistic and
sociolinguistic perspectives. Routledge.
Terry, N and et.al., 2015. The Impact of Lecture Capture on Student Performance in Business
Courses. Journal of College Teaching & Learning. 12(1). pp.65-74.
Palattella, M. R and et.al., 2016. Internet of things in the 5G era: Enablers, architecture, and
business models. IEEE Journal on Selected Areas in Communications. 34(3). pp.510-527.
Vernuccio, M., 2014. Communicating corporate brands through social media: An exploratory
study. International Journal of Business Communication. 51(3). pp.211-233
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