Barriers and Strategies for Effective Communication in Sport Love

BUSINESS COMMUNICATION

 Communication is the heart of every organisation, the lack of which
creates a chaos in the management and results in decrease in efficiency and
profitability.
 Communication means smooth and regular flow of information. In the
current report, different barriers to effective communication will be
discussed in Sport Love, a sport and leisure company based in London.
 The report will also cover the ways through which these barriers can
overcome.
INTRODUCTION

Communicating involves various barriers which makes the communication process a difficult task for
the sender and receiver in Sport Love which has made its communication system poor and
ineffective. The different barriers and challenges are :
 Lack of attention : Lack of attention makes the communication ineffective and the meaning of the
information between the people indulged in the communication is lost. The same happened with the
company Sport Love when management did not conduct the frequent performance feedback
meetings which then led to the disruptions in the operations of the firm.
 Semantic barriers: Semantic barriers are those which are related to signs, symbols, gestures being
misinterpreted by the person for whom it was done. Sport Love company have employees from
across the world with different cultures that makes them interpret the communication in a different
way. This leads to ineffective communication in the company.
Barriers and challenges to communication