Introduction to Business Communication Assignment

Business Communication
Figure 1- Business Communication
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Table of Contents
Introduction................................................................................................................................3
Essential components of effective communication....................................................................3
Elements of Business Communication.......................................................................................3
Features of Business Communication........................................................................................4
Effective communication in the workplace................................................................................4
A questionnaire survey within the workplace............................................................................5
Conclusion..................................................................................................................................6
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Introduction
A business's sustainability is highly dependent on effective communication. Effective
communication eliminates barriers to attaining a corporate enterprise's objective. Ineffective
communication or inability to communicate effectively may result in a firm losing money,
time, effort, opportunities and goodwill. In this report essential components of effective
communication along with elements of Business communication will be discussed. Features
of Business Communication and statistics in regard to effective communication in the
workplace are also highlighted. Along with this a general survey has been conducted in the
workplace to determine the effectiveness of Business Communications.
Essential components of effective communication
 Business communication applies to all business activities within the system.
 Data, facts and ideas are exchanged between business associates.
 Communication in legal, management and financial sector of the firm is termed as
business communication.
Business Communication is a term that applies to communication that is related to business
activity, which is defined as supplying products and services to customers with the intent of
profiting. It is the system through which data, facts, ideas, instructions, advices, and choices
are transmitted, communicated, or shared between business associates (Alshawabkehet al.,
2018). Therefore, communication on commerce, legal, finances, administration, and
management of a commercial firm may be referred to as Business Communication.
Elements of Business Communication
 Business Communication includes six fundamental elements.
 Message- information sent by the sender to the receiver.
 Sender- individual who transmits or passes the information.
 Receiver- individual who is the recipient of the information.
 Channels- medium used to pass information.
 Symbols- words and actions conveyed during communication.
 Feedback- Communication is ineffective without feedback.
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Figure 2- Elements of Business Communication
Six fundamental parts comprise business communication. They include Message: This is the
information that the sender transmits or passes on to the third party or team of participants.
Sender: This is the individual with whom you want to communicate in order to exchange
information and knowledge. Receiver: The individual to whom the communication is
addressed is referred to as the recipient or receiver. Channels: The sender selects the medium
based on a variety of parameters to transfer information. Symbols: These are words, acts, and
signs that the sender conveys to the recipient during communication. Feedback: This occurs
when the recipient accepts the sender 's information and reacts to him or her (Camilleri,
2018).
Features of Business Communication
 Business communication is different from other forms of communication.
 It passes important data to requisite people.
 Vocabulary used is direct and precise.
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 Has a structured objective and aims to accomplish it.
Figure 3- Effective Business Communication Characteristics
Business communication comprises distinct qualities or traits that set it apart from other
forms of communication (Ezzatiet al., 2018). It communicates critical information regarding
business to the recipient. It uses certain formats to convey message. Important dates,
locations, and times, among other things, should be stated plainly in business
communications. The vocabulary used in corporate communication must be straightforward,
precise, short, and free of ambiguity. A business communication should have a defined aim
and be well-planned in order to accomplish that aim (Schartel and Lane, 2019).
Effective communication in the workplace
 60% of businesses lack a long-term plan for internal communications.
 Only 13% of workers regularly use their intranets.
 74% of workers believe they are losing out on important corporate news.
 72% of workers lack a complete knowledge of the company's strategy.
 Employee productivity rises by 20% to 25% in firms with networked workers
(Raupov, 2020).
 Only 23% of CEOs believe their organisations are effective at connecting employee
aspirations with business objectives.
 60% of individuals experience a crisis every month as a result of communication
breakdowns.
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 According to 29% of workers, ineffective internal company communication is the
primary cause for project failure.
 47.7% of workers believe that getting fewer work-related emails would likely boost
their satisfaction.
 Only 24% of IC professionals believe they are effectively using their communication
channels.
 Effective transformation and communication initiatives increase an organization's
chances of outperforming its peers by 3.5 times.
 28 percent of executives cite ineffective communication as the key reason for failing
to complete a project on time.
 Only 17% of employers believe line managers are effective communicators (Guffey
and Loewy, 2021).
Effective corporate communication is the process through which workers and management
connect in order to accomplish organisational objectives and stay more connected with the
company's fundamental values. Its primary objective is to enhance organisational procedures,
remove barriers, educate personnel, and decrease mistakes. Effective corporate
communication is critical to a business’s success and development. In contrast to daily
communication, corporate communication is always purposeful.
A questionnaire survey within the workplace
Q1. Is Business Communication important?
Categories No. of Respondents Total No. of
Respondents
Percentage of
Respondents
Yes 12 20 60%
No 3 20 15%
May Be 5 20 25%
In this analysis we found out that employees in a workplace think business communication is
very important to deliver necessary information. Whereas some others believe that they are
unsure of its importance.
Q2. How to measure internal communication effectiveness?
Categories No. of Respondents Total No. of Percentage of
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Respondents Respondents
Analyse internal
email rates
6 20 30%
Employee
communication
survey
7 20 35%
Employee focus
groups
7 20 35%
In this analysis it was found out that, employees in a workplace think that analysing internal
email rates measures the effectiveness of internal communication. Whereas others believe
that employee communication survey and employee focus groups are important measures to
check effectiveness of communication.
Q3. How would you describe effective communication?
Categories No. of Respondents Total No. of
Respondents
Percentage of
Respondents
Inter connected system 5 20 25%
Flowing of ideas
comprehensively
7 20 35%
Effective Listening
and communicating
8 20 40%
In this analysis it was found out that, employees in a workplace think that inter connected
system helps in effective communication. Others believe that flowing of ideas
comprehensively and effective listening and communicating describes effective
communication.
Conclusion
Effective corporate communication focuses on the practical aspects of information, such as
why, how, and when. It excludes impractical, fictitious, superfluous, or repetitive information
in order to save time. In general, a corporate message consists of facts and data rather than an
overall concept. Business communication often serves as a persuasive tool. It tries to
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