Assignment on Communicate in a Business Environment

COMMUNICATE IN A
BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1................................................................................................................................................1
1.2................................................................................................................................................1
1.3................................................................................................................................................2
1.4................................................................................................................................................2
1.5................................................................................................................................................2
1.6................................................................................................................................................3
1.7................................................................................................................................................3
1.8................................................................................................................................................3
1.9................................................................................................................................................4
TASK 2............................................................................................................................................4
2.1................................................................................................................................................4
2.2................................................................................................................................................4
2.3................................................................................................................................................5
2.4................................................................................................................................................5
2.5................................................................................................................................................5
2.6................................................................................................................................................5
2.7................................................................................................................................................6
TASK 3............................................................................................................................................6
3.1................................................................................................................................................6
3.2................................................................................................................................................6
3.3................................................................................................................................................7
3.4................................................................................................................................................7
3.5 ...............................................................................................................................................7
3.6................................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business Communication is any communication used to promote a product, service, or
organization – with the objective of making sale. In business communication, message is
conveyed through various channels of communication including internet, print (publications),
radio, television, outdoor, and word of mouth (Chow and et. al., 2012). In business,
communication is considered core among business, interpersonal skills and etiquette.
TASK 1
1.1
Internal stakeholders are individuals within a company, i.e. employees, managers,
directors,investors; alternatively, external stakeholders are those that are outside of but
care/benefit from the performance of the company, i.e. consumers, regulators, investors,
suppliers, etc.
 Internal: Communication internally can be less formal due to familiarity between
members of a team if between colleagues. However, it is typically informative in
nature,i.e. regarding sales processes, business requirements/needs, or performance.
 External: This type of communication is varies largely on what the business wants/needs
from its external audience. In terms of investors, a company would be more honest with
figures than it would with customers/consumers, i.e. margin profits or company
performance, in order to secure money from individuals.
1.2
Communication is a key element to business success both internally and externally. There
have been multiple models which explore how people communicate to enhance their ability to
transfer messages;
Shannon and Weaver Model Of Communication (1948)
This is one of the earliest models of communication and lays out the process of
conversation to evidence what could go wrong from ‘source’ to ‘receiver’ as a message is
‘encoded’ and ‘decoded’ by two people.
Schramm’s Model (1954) alters this simplistic model, showing that encoding and
decoding is not a one-sided process and that by converting ideas into words humans are
constantly encoding and decoding messages to be decoded and encoded again.
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1.3
There are a range of different communication systems/methods which are used within
business: Telephone - Telephone calls are an effective communication method in business due to
the ability to structure messages simplistically and employ tone to ensure understanding
between both parties as well as to better understand intention (Björklund, 2011). Email - Comparatively to telephone calls, email is entirely written, resulting in a lack of
verbal ques and limited understanding of objectives such as personality or attitudes.
 Face-to-face - Meeting external stakeholders is an important way to create a relationship
with important business relations.
1.4
When deciding which communication media to use it is important to consider what
message you are trying to get across/receive. When looking to describe and to discuss, telephone
or face-to-face are better choices as they allow the use of senses within conversation i.e. tone
(hearing), body language (visual), as well as ensuring the understanding of both parties due to
quick feedback. Telephone calls are typically better when looking to discuss large amounts of
information or to save time. Face-to-face meetings are good with clients for initial meetings, or
candidates following interviews, to gather key information and make a lasting impression.
1.5
It is important that you always use proper grammar in all your business communications.
It is a standard that the management should practice and demand from all its employees to
maintain the good reputation of the business and to propel the business to success. To understand
this better, here are the advantages of using proper grammar in all communications. If unclear of
details, a candidate may be turned off by a role or time may be wasted clarifying information
typically appropriate candidates will get a lot of emails/messages daily and so it is important that
time is spent making it clear for them to assess if they should return contact through the
structuring and content of the first email sent to them. This importance carries through to other
methods of communication with similar reasoning– the most important thing is to ensure the
correct message is expressed.
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