Digital Marketing Strategy for Magic Organica Pvt. Ltd.

This presentation discusses the development of a digital marketing strategy for Magic Organica Pvt. Ltd., a company aiming to produce and sell organic food products. The strategy includes reaching a large audience, offering affordable products, and preventing organic fraud. It covers various digital marketing platforms such as search engine marketing, social media marketing, and cloud marketing. The presentation also highlights the importance of personalized campaigns and monitoring the effectiveness of the strategy.

BUSINESS COMMUNICATION
SKILLS
Name of the Student:
Name of the University:
Author’s Note:

INTRODUCTION
 The brand will be named as Magic Organica Pvt.
Ltd. which will be aiming at the production and
sale of organic food products.
 There is a huge demand for the organic and the
natural products in the current market scenario.

ORGANIC PRODUCT

ORGANIC HEALTH DRINK
The strengths of the company are
the wide range of products. They
will be selling a wide variety of
organic food products from the
natural, fresh and direct extracts
of nature.
This will enable the company to
connect to a large number of
customers. Collaborating with the
e commerce departments in one
of the very advantageous
strategy for the company

WEB OBJECTIVES
 One of the most important aspects of creating a
web or digitalized media communication plan is
to connect with the target audiences. As the
company is dealing with organic food products
they have a huge target market base.
 The targeted customers belong to different age
groups starting from the children that are the
school goers, the teenagers, young adults, office
and business class people and also the elder or
senior citizen category of the community.
 Organic food products are very essential for the
proper growth and development of the human
body.

MAIN OBJECTIVES OF THE
COMPANY
 To reach out to a large number of audience
and satisfy their needs and demands
 To sale the products at affordable price so
that it can be afforded by customers
belong to different income groups
 To ensure that customers get to chose from
a wide range of products
 To ensure prevention against organic fraud

INTERNET MARKETING
 The main purpose of selecting this strategy is to
provide a very easy, convenient and time
optimizing method of buying and selling.
 This will help the customers to make their
purchases only after browsing through a catalogue
showing wide range of products.
 They will be able to see the products just be sitting
at one corner of their house, school or office.

SOCIAL MEDIA MARKETING
 Social networking sites like facebook, twitter and
instagarm have become large online shopping
platforms.
 Many companies post the direct links of their
products, current seasonal offers and other
discount offers in facebook or twitters.
 The customers are frequent and regular users of
these social media sites.

CLOUD MARKETING
 A very good ay of developing the digital
communication presence is by bringing
all the resources and product to one
single online media platform.
 Amazon.com is a very good example.
They have options for customers to
browse the website page through a
large number of products and then
make their purchases.

SITUATIONAL ANALYSIS
 The company
 In order to survive in this tough competitive market, it is of utmost
importance for the company analyzes the current existing situation.
 They have to focus over a large number of areas like appearance on search
engines, the keywords and the tags, opinions of customers, connection or
relevance of the company objective with the online content or the web
page and others. Magic Organica Pvt. Ltd is in a stage of developments.
They have very recently started their new e-commerce or their online
selling platform (Jackson and Ahuja 2016).
 Thus they have to undertake a large number of dynamic strategies in
order to give a tough competition to the other competitive firms. As per the
opinion of Regazzi (2015), content is king in case of the digital marketing
system. Thus the Magic Organica Company also has to adhere to this rule.
They have to develop a very rich content with all the information and the
key tags. Content is the first thing that customers will be seeing on the
digitalized platforms.
 Thus the content must be easy, crisp, informative and yet detailed
(Villeneuve and Pasquier 2017). This must be acting as a hook for engaging
the customers. The company will have to develop a proper web page with
all the necessary details of their products. This will help them in attracting
large website traffic.

PLATFORMS
 Search engine appearance is one of the most vital
aspects that the company has to focus upon. In order
to improve its online presence, the company will
have to make sure that they are making Search
Engine Marketing and Optimization.
 A strong SEO strategy, your company website will
become associated with the keywords used to find
your services. The other important platforms like
online shopping applications must be developed.
With gradual advancement, the company has to start
direct booking and shopping options from their own
website. This will be very helpful for them as they
will be able to attract more customers from all over
the world.

CONTD.
 Personalized approach to
campaigns will be a very good and
advantageous move for this company.
There are many customers in their
target market group particularly the
older people who would like to make
their purchases after taking a long time
to go through the details.
 Thus emails with a detailed description
of the products and the utilities obtained
from the same will be very helpful for
connecting with these people

SWOT
 Strength
 The strengths of the company are the wide range of
products. They will be selling a wide variety of organic
food products from the natural, fresh and direct extracts
of nature. This will enable the company to connect to a
large number of customers (Ryan 2016). Collaborating
with the e-commerce departments is one of the very
advantageous strategies for the company (McArthur et al.
2017).

 Weakness
 As the company has just embarked on its online or digital
application there will be some hurdles. They will be facing
finance related problems and developing the right kind of
marketing content is also a very difficult task for the
organization in the beginning

CONTD.
 Opportunity
 The company must use modern and updated opportunities
in the field of digital marketing. Magic Organica has to use
up the strategies like search engine optimization,
collaborating with SEO or content marketing experts, They
may also use the opportunities of collaborating with any
coach or consultancy firms that will be helping them to
outsource some part of their work. This will be helpful as
they can save their time and use it over some other aspects
(McArthur et al. 2017).
 Threats
 Breach of security or online hacking can be some of the
major threats that they might have to face during their initial
days of operation. Lack of sufficient fund for developing a
good website content or creating a good amount of
discounts will also turn out to be some severe threats

DEFINITION OF THE STRATEGY
 Search Engine Marketing and Optimization
 There are customers who directly search about their
desired products in Google, Yahoo or other such search
engines. They feel that this will be the most authentic way
of finding the best products (Mogos and Acatrinei 2015).
Thus the company has to develop their website with a
very rich, short yet informative and crisp content, In the
case of digital communication, e-commerce or online sales
the marketing content always plays a major role
 Affiliate and Associate Programs
 One of the greatest advantages of operating the business
in Australia is getting a very hard working and well-
educated workforce. There are many associations and
agencies that provide a course on website marketing, e-
commerce activities and others. Marketing efforts improve
without needing to do much by the Company.

BUILD AN OPT-IN EMAIL LIST
 This allows the company to connect with
potential customers and current clients.
This will be a very advantageous move
for the digital communication plan as
customers will have the freedom of
opting for and also opting out of the
subscription whenever necessary.

POST PROCESSING AND MONITORING
 The last step is to continue the development by
taking regular feedbacks and monitoring. This has
to be done by making sure that all the customers
are being involved.
 Magic Organica has to use the tools like online
monitoring system like circulating feedback
sheets, over phone or telephonic feedback
sessions, email feedbacks sessions and others.

CONCLUSION
 Thus it can be concluded that Magic Organica has
a wide range of products in order to get a good
market position. They have also a large customer
base as there is an increased amount of demand for
the organic food products. However in order to
stay in proper competition they will have to use
their e commerce or digital platforms in a proper
way.

BIBLIOGRAPHY
 Austin, E.W. and Pinkleton, B.E., 2015. Strategic
public relations management: Planning and
managing effective communication campaigns.
Routledge.
 Baltes, L.P., 2017. Marketing technology
(Martech)–the most important dimension of online
marketing. Bulletin of the Transilvania University
of Brasov. Economic Sciences. Series V, 10(2),
pp.43-48.
 Chaffey, D. and Ellis-Chadwick, F., 2019. Digital
marketing. Pearson UK.

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