Marketing Management - Creative Brief

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
Name of the Student:
Name of the University:
Author note:

1MARKETING MANAGEMENT
Creative Brief
Boudi Abha (Small hotel)
Company Background:
Boudi Abha is located in the Mirik road, Saudi Arabia. It features a 24 * 7 house front
desk service and is a property that provides all its guests belonging from all over the world
with 24 hours available food and dining facilities. The company is serving since the year
2010, actively in Saudi Arabia and is one of the popular small lodging establishment in Saudi
Arabia that provides best service within affordable budgets
Objectives:
 To increase the brand awareness by 30% within 6 months of time span.
 To inform the target audience of the brand about the features and the amenities that
Boudi Abha has to offer, which in turn will lead to about 30% of increase in the
bookings within the next 6 months
 To increase the brand loyalty of the guests by 15% in terms of rebooking within 8
months of time frame.
Target Audience:
The target audience of the brand are as follows:
 Honeymooners
 Drop-in customers
 Business men who visit Saudi Arabia for one or two days of business meetings
 The ones looking for the vacation destination (Idrees, Vasconcelos & Ellis, 2018)
Demographics:

2MARKETING MANAGEMENT
 Both the male and female
 Married and single
 The age range of people should be 21 to 65 years
 Annual income of the people is of 75,000 dollars
Geographic:
 The geographic market of Saudi Arabia
Competitors:
 Hotel Pullman Zamzam Makkah
 Sands hotel
 Ibis Yanbu Saudi Arabia
 Golden Tulip AL Zahabi Hotel, Madina
Competitive Advantage:
 Modern Comfort
 Grand beds
 Free Wi-Fi
 Good Value and affordable product pricing at least 20% lower than its competitors
 24*7 hot food and beverage supply
Message:
 Discover the beauty of Saudi Arabia through the eyes of Boudi Abha.
Mandatories:
 Brand Logos
 Billboards and pamphlets