Business Communications: Types of Information, Methods, and Issues

BUSINESS
COMMUNICATIONS

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1 Types of business information, their sources and purpose of information...........................1
TASK 2 ...........................................................................................................................................2
P2 Internal business information using three different methods................................................2
P3- Corporate communication....................................................................................................3
P4) Evaluate the external corporate communications of an existing product.............................4
TASK 3 ...........................................................................................................................................4
P5) The legal and ethical issues in relation to the use of business information..........................4
P6) The operational issue in relation to the use of business information...................................5
TASK 4 ...........................................................................................................................................6
P7) Electronic and non-electronic methods for communicating business information.............6
CONCLUSION ...............................................................................................................................6
REFRENCES ..................................................................................................................................8
.........................................................................................................................................................8

INTRODUCTION
Communication is neither the transmission of a message nor the message itself. It is the
mutual exchange of understanding, originating with the receiver. Communication needs to be
effective in business (Kernbach, Eppler and Bresciani, 2015). Communication is the essence of
management. The basic functions of management (Planning, Staffing, directing and Controlling)
cannot be performed well without effective communication. Business Communication is goal
oriented. The rules, regulations and policies of a company have to be communicated to people
within and outside the organization. Effective business communication helps in building
goodwill of an organization. Mark and Spencer is the most popular British multinational retailer
company. It is famous for providing home, clothing and luxury food products. Its mainly focuses
on establishing effective communication channel between customers and businesses.
TASK 1
P1 Types of business information, their sources and purpose of information
Verbal information can be argued to be the best way to communicate because it makes
sure that everyone has a full understanding of the information because questions can be asked
and the information can be discussed. Mark and Spencer uses verbal information to communicate
when they are coming up with new advertisements for the business.
Written information is the use of symbols to express speech. Written information is a
good way for people to have documented versions of information. Mark and Spencer will write
written terms and conditions ii that people will be sent when they take out a bank account with
Mark and Spencer . Written Written information is the use of physical symbols to represent
words. Words are sounds that make up speech.
Other forms of physical representation, such as diagrams, graphs and charts are also types
of visual representation. On screen On screen information may be produced on-screen. This can
be seen in multimedia TV and CD-ROMs that combine text, graphics, animation, audio and
video. Multimedia Multimedia information can be text, graphics, audio, animation, video, data
and many more (Hynes, 2012).
Information Purpose
It is critical in a business to measure and compare actual performance against what was
budgeted for. Using historical records is one method, to make comparisons; however, targets
1