Types of Business Information and Communication Methods

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Types of business information, their sources and purpose of information .........................1
TASK 2............................................................................................................................................2
P2) Internal business information using three different methods .............................................2
- Covered in ppt. .........................................................................................................................2
P3) Corporate communication....................................................................................................2
P 4) Evaluate the external corporate communications of an existing product............................3
P5) The legal and ethical issues in relation to the use of business information..........................3
P6) The operational issue in relation to the use of business information ..................................4
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7
.........................................................................................................................................................8

INTRODUCTION
The sharing of information between people within an enterprise that is performed for the
commercial benefit of the organization. In addition business communication can also refer to
how a company shares information to promote its product or services to potential consumers.
Mark and Spencer is the major British multinational retailer company, it specialises in the
selling clothing, home products, and luxury food products (Guffey and Loewy, 2012). The main
purpose of this organisation is to establish a better communication channel between the
customers and business. This channel help them to identify the need and want of the customers
and try to fulfil them.
TASK 1
P1) Types of business information, their sources and purpose of information
Verbal Verbal information is literally face to face which is seen as the best way to
communicate. This way there is less scope for misunderstanding and it allows for verbal and
non-verbal messages.
Written information is the use of physical symbols to represent words. Words are sounds
that make up speech.
Other forms of physical representation, such as diagrams, graphs and charts are also types
of visual representation (Okoro, Washington and Cardon, 2011).
On screen On screen information may be produced on-screen. This can be seen in
multimedia TV and CD-ROMs that combine text, graphics, animation, audio and video.
Multimedia Multimedia information can be text, graphics, audio, animation, video, data and
many more. It is media and content that uses a combination of different content forms.
Web-based information is an information system that uses internet web technologies to
deliver information Types of information used by Mark and Spencer plc Verbal- Mark and
Spencer information Written- On screen- Mark and Spencer plc uses on screen Communication
with employees and customers for example on Mark and Spencer plc.? website, they have a blog.
The purpose of business information need to provide more information of what the
organisation is about and what they are going to do in the future. This is can be set out in many
ways for example written information, Verbal information, Multimedia information and Web-
based information.
1