BUSINESS PLAN 19 19 BUSINESS PLAN Marketing Plan of Subway

BUSINESS PLAN BUSINESS PLAN 19 19 BUSINESS PLAN Marketing Name of the student Name of the university Author note 1.0 Executive summary 3 2.0 The Business Concept 3 2.1 Description of Subway and its USP 3 2.2 Goals and Potential of the Franchise 4 3.0 Research and Analysis 5 3.1 Target Market and Needs 5 3.2 Market Size and Trends 5 3.3 SWOT Analysis 6 4.0 Marketing plan 7 4.1 Product 7 4.2 Pricing Strategy 7 4.3 Promotional Activities 8 5.0 Management Design 8 5.1 Personnel requirements and perceived gaps 8 5.2 Legal Responsibilities and Obligations