BUSINESS PLAN 19 19 BUSINESS PLAN Marketing Plan of Subway
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BUSINESS PLAN BUSINESS PLAN 19 19 BUSINESS PLAN Marketing Name of the student Name of the university Author note 1.0 Executive summary 3 2.0 The Business Concept 3 2.1 Description of Subway and its USP 3 2.2 Goals and Potential of the Franchise 4 3.0 Research and Analysis 5 3.1 Target Market and Needs 5 3.2 Market Size and Trends 5 3.3 SWOT Analysis 6 4.0 Marketing plan 7 4.1 Product 7 4.2 Pricing Strategy 7 4.3 Promotional Activities 8 5.0 Management Design 8 5.1 Personnel requirements and perceived gaps 8 5.2 Legal Responsibilities and Obligations