Business Development Plan

This project focuses on the development of a vegetarian food outlet called HELP 4YOU WHEELCHAIRS. It discusses the customer value proposition, business canvas model, the role of the CEO, and the financial and financing plan. The aim of the venture is to address health issues related to unhealthy food choices and provide customers with a wide array of vegan and gluten-free meals.

Business
Development Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
Customer value proposition canvas.................................................................................................3
Business Canvas Model...................................................................................................................6
C level specialist- CEO (Chief Executive Officer)..........................................................................8
Financial and Financing Plan.........................................................................................................10
Summary........................................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Entrepreneur can be referred to as a person who is responsible for setup of a new venture
by undertaking risks and cherishing the gains. They are regarded as the ones who hold the
responsibility to organise, run and manage the activities of business. Before starting a business,
entrepreneurs research the market and find out social and economic issues that possess the
potential to be addressed as well as resolved. It is then that the entrepreneur undergoes rigorous
thinking to come up with potential solutions that can take into account such issues and assist in
resolving them in an effective manner. This leads to the development of entrepreneurial venture
with a view to ensure the welfare and well being of people. In this regard, Business development
plan can be identified as the procedure of improvising the skill set and existing knowledge base
of entrepreneur through training and classroom programmes. The basic reason behind facilitation
this is that entrepreneurship is a concept which provides boost to the overall economy of a
nation.
The following project is conducted to gain comprehensibility of the various aspects
associated with development of a venture. The idea that has been proposed by the entrepreneur is
launching a vegetarian food outlet which would not be providing any kind of un or junk food. It
would be started under the name of “HELP 4YOU WHEELCHAIRS – .” This venture is being
developed to resolve the issues faced by society which are restricting it from sustaining a .
These issues are regarded to be obese, diabetes and other health problems which are linked to
consumption of un food materials. 28.7% individuals within the confines of England are
affected by Obese whereas a total of 35.6% are found to be overweight. This reflects the un food
choices made by people and its harmful impacts. In this relation, it can be inferred that the
proposed idea will provide customers with a scope to enhance their eating habits and thereby
establish a style. To attain significant rate of return and adequate cash flows, the new venture
would appeal to various customer segments ranging from Asian, East European, and Chinese to
Britons.
Customer value proposition canvas
Customer Value Proposition Canvas can be referred to as an effectual tool that is undertaken into
use by entrepreneurs across the globe in order to make sure that the offerings of the new venture
are effectively positioned among the people. This helps the venture to address and meet their

needs in a timely manner. In other words, it can be stipulated that this is a model which provides
assistance to startups in appealing to customers in an effective manner by offering them products
and services that have the capability to disrupt the market place and fulfill the growing needs of
people. It is categorized into 2 sections, namely, customer and product. The product section
consists of elements such as products and services, gain creators and pain relievers. On the other
hand, it is recognized that customer section of this model is composed of elements such as gains,
pains and customer jobs.
Now, it is inferred that HELP 4YOU WHEELCHAIRS would be in market place in
future course of time and thus it becomes essential for the entrepreneur to make use of this model
to identify the key attractions and shortcomings of the venture. This would aid the entity in
ensuring that their eatery offerings are extensively placed among the customers to inflate their
gains and incomes. Looking on this, HELP 4YOU WHEELCHAIRS is making use of Value
Proposition Canvas to ensure that the venture is able to establish an extensive brand image at
market place.
Figure 1: Value Proposition Canvas
(Source: Value Proposition Canvas, 2019)

Element Description
Product:
Gain Creators
Pain Relievers
Products as well
as Services
 Cost effectiveness
 Warm and pleasant ambience of company
 High quality services provided in the premises
 Quality as well as quantity of vegan items
 Organic vegan items
 Home grown vegetables only
Value:
 Wide array of vegan as well as gluten free meals
 Cost effective
Location:
 Center of London
Target Segment:
 People belonging to 20 to 50 years age group
Customer
Gains
Pains
Customer Jobs
 Provision of food items at affordable prices
 Wide array of vegan items for customers to choose from.
 Good taste
 Inability to meet the expected taste of order
 Time gap in making the order reach to customers
 Absence of well mannered and generous staff members
 Functional: food items
 Social: Provision of opportunity to socialize with peers,
acquaintances and family members
 Emotional: Enjoying a peaceful and soothing company
atmosphere

Business Canvas Model
Business canvas model was developed by Osterwalder. The framework was initially
developed for providing an outline to the business start up’s and gives an idea to the entrepreneur
about work in effective manner. The proposed business plan will effectively offer vegan meals to
its customers. Food offered in this company will include plant based nutrient and protein that
will support its consumers in living a style. On the basis of current chosen business concept of
HELP 4YOU WHEELCHAIRS , its business owner has developed effective business canvas
model that is consist of total 9 elements. Effective business canvas model for proposed business
plan is described as below:
Key partner Owners Suppliers Investors
Key activities
 Supplying wheelchairs
Value proposition
 WIFI available
technology available in
the company
 Order online collected
at the arrival
Customer relationship
 Personal
 Self service
Key resources
 Professional staff
 High level of products
 High level of customer
services
Revenue stream
 Income from selling- £15
per wheelchair
 Take away- £10 per box
 Income from online orders-
£8 per box
Distribution channel
 Facebook
 Twitter
 Instagram
 Medical appliances
Cost structure
 Fixed cost rent - £2,917
p.m.
 Bills - £ 500 p.m.
 Refurbishment - £
15,000.
 Advertisement - £ 3 per
customer
 Variable: Wage,
Customer segment
 Residential customers
in central of London.
 People who are
developing their
activities in central of
London
 People concern about
health

supplier, software,
development – 10,000
On the basis of above described all elements of business canvas model in context of the
HELP 4YOU WHEELCHAIRS , it can be said that business the overall business idea is good
and profitable for the owner. This can be well understood with the help of explanation provided
on each and every below one after another:
Key partners: The main key partners for the proposed business plan of HELP 4YOU
WHEELCHAIRS will be owners, investors and supplier. Owner and investors will invest in the
business idea and share its profits as well as loss according to the investment placed. On the
other hand, supplier will work as the supporter for this business idea as it helps them out in
executing all of their business activities effectively. Suppliers will also provide all required
material to the staff of company who will further use it for preparing dishes for the same.
Key activities: The main key activities of HELP 4YOU WHEELCHAIRS will be
supplying food to its customers within the company as well as at their home also. For
providing food main focus of company is on delivering all services to customers on time with
higher quality.
Value prepositions: This element refers to the services which provide value to its
customers and attract them towards company for longer period of time. Value proposition for
HELP 4YOU WHEELCHAIRS includes availability of WIFI facility for customers within the
company. Along with this, the customers can also place order on online basis and can further
collect their proposed food at the time of arrival. This directly saves time of customers and
creates value for them as they are receiving best services to customers.
Customer relationships: Relationship with the customers in HELP 4YOU
WHEELCHAIRS will develop by maintaining personal relationship with them effectively. For
this, the staff of company interacts with the customers at the time of arrival in order to develop
their relationship with them. Also, food will be served to customers in self service manner which
will directly reduce the chances of confusion and also save time of company staff.
Key resources: This element is termed as the effective resource that supports business
owners in developing effective demand of company among customers. The main key resources

for HELP 4YOU WHEELCHAIRS are its professional staffs, Effective customer’s services and
high quality of food items. Professional staff of HELP 4YOU WHEELCHAIRS are well trained
and know how to influence customers interest while their interaction. These staff members also
ensures that each every food product offered to customer is of high quality that enhances
satisfaction level of customers as they are getting better services from HELP 4YOU
WHEELCHAIRS .
Revenue stream: The HELP 4YOU WHEELCHAIRS will generate revenues from
different streams like in house selling, take away and online orders. The owner has finalized cost
from each stream on basis of quantity that is in house selling of each item will generate
approximate £8 per meal, take away will generate income of £8 per box and online order will
bring income of £8 per box.
Distribution channel: Promotions for HELP 4YOU WHEELCHAIRS will be done
through social media channels like Facebook, Twitter, Instagram etc. All of them will support
business manager in teaching to the higher range of customers which will further generate
effective business for them.
Cost Structure: The proposed business plan will require huge capital that will be further
spent on different areas like fixed cost rent, bills, refurbishment, advertisement and various
variable areas like wages, software development, suppliers etc.
Customer segments: Targeted customer zone for HELP 4YOU WHEELCHAIRS are
localize residential of central of London, business people who are establishing their business in
Central of London and the main one health conscious people who are concerned about their
health and also focuses on the ingredient of the food which they are consuming at regular basis.
C level specialist- CEO (Chief Executive Officer)
Chief executive officer is termed as a strong position in business associations which is
directly accountable for the failure or success of every business plan. The individual is
accountable for the performance of whole organisation in terms of every departments, functions
and activities. The one and common responsibility for Chief executive officer in business
enterprise is to align all organisational activities in such a manner that leads to higher returns for
the company.
With reference to the current chosen business concept for HELP 4YOU WHEELCHAIRS ,
CEO of this company will be responsible for managing all business oriented activities of the

company in London. CEO of the company is highly qualified and has expertise in his own
stream. This person also has deep knowledge on the other functions of the company which are
being performed by other department heads. This deep knowledge helps CEO in providing other
suggestions and advises to respective department which works as the supportive factor for them
as according to this they can easily enhance their performance. In order to check efficiency of
each department CEO of HELP 4YOU WHEELCHAIRS prefers to track activities of all
departments like finance, marketing, human resource, technological etc. at regular basis. This
tracking allows CEO in developing their knowledge effectiveness of each department that
whether they are performing in the expected manner or not.
Apart from this CEO of the HELP 4YOU WHEELCHAIRS also motivates best
performer and hard worker employees in this meeting session which ultimately motivates them
at higher extent. Also, CEO of HELP 4YOU WHEELCHAIRS also ensures that each and every
employee is safe in company premises and gets healthier environment so that they can work
with their complete efforts. Strong and supportive working environment works as the
motivational factors for employees which makes them work freely. This ultimately improves
their performance and helps them in attaining their respective long term as well as short term
goals in quicker manner.
Financial and Financing Plan
Financial planning of this company takes into account 6 main facets, namely, initial
investment, cost analysis, revenue estimation and so on. Hereby, to execute this business plan, a
total of 15000 pounds will be invested by the entrepreneur. Such funds would be duly allotted to
the concerned departments in accordance with their monetary and resource needs and
requirements. This would provide assistance in ensuring that the setup of new venture takes
place effectively within the market place and also that its operations are executed as per the
expectations of the entrepreneur.
Cash Flow Budget
Cash Flow budget Year
Particulars 2020 2021 2022
Cash inflows

Investment 75500
Credit Sale 45500 110000 125000
Total inflows 111000 110000 125000
Cash outflows
Fixed : Rent & Electricity 63000 52000 46000
Variable : Direct materials 25000 23000 26000
Total outflows 88000 75000 72000
Net cash flows 23000 35000 53000
Summary
The above presented project takes into account HELP 4YOU WHEELCHAIRS as the topic
of discussion. This is a company venture that would be soon out in market place. It is based on
a unique idea that it would only serve vegetarian items. This would be done looking upon the
constantly deteriorating medical styles of people belonging to target market. Today, most of
the individuals frequently not want to visit eateries since they feel that they would intake
something un in the wake of giving in to their temptations. Likewise, the particular segment
additionally accepts that they get affected by diabetes or obese as a result of wrong consumption
habits. Thus, the idea would appeal to all such individuals and facilitate them to visit the outlet of
HELP 4YOU WHEELCHAIRS so as to savor the tastes and quick service delivery of
management. This would inflate the scope for the entrepreneurial venture to attain growth and
success in near course of time. Such company operations would be able to retain customers for a
long period of time by providing them with vegetarian dishes that are gluten free and made with
organic materials and home grown vegetables. This strategy is relied on to create higher income
for the venture sooner rather than later as HELP 4YOU WHEELCHAIRS is offering
exceptional and innovative products and services to clients in a proficient way.

CONCLUSION
As per the above stipulated report, it can be inferred that an entrepreneur is the person
who engages in analysis of external environment with a view to identify such issues which have
been pestering the society as a whole. Thus, they come up with solution to one of the issues
faced by people and develop a whole new venture around it. In addition to this, usage of
Business Canvas Model is helpful for the new start ups as it works as the guidance model for
entrepreneur that aware them about each and every supportive factor for them. In this regard,
CEO has a prime role to play which is identified to be the person who is responsible for aligning
the work of each and every employee in a common direction such that it results in attainment of
business goal and objective within due course of time.

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