Business Development Proposal

This business development proposal outlines the creation of "Awara Trips Travels Site", a website designed to promote Indian travel and tourism organizations globally. The proposal analyzes the market opportunity, feasibility, and financial projections, highlighting the potential for economic growth and increased tourism revenue in India. Desklib provides past papers and solved assignments for students.

BUSINESS DEVELOPMENT
PROPOSAL

EXECUTIVE SUMMARY
Travel and tourism considered as a main source of economic development of any nation.
The growth in tourism sector will impact on the nation to have effective control over economy
such as higher Foreign direct investment, gross domestic production, positive employment rate,
controlled inflation as well as favourable balance of payments and trades. However, it is
necessary for the nation to have effective tourism activities as well as growth of local tourism
organisations. The reason being launching this business is to promote the local travel and tourism
organisations of India in the global market. Therefore, improving the popularity of such industry
will result in increasing the number of travellers each year which is ultimately helpful to
government in economic development. In order to develop the profitable business idea, which
will be capable for bringing the long term returns to the organisation. Therefore, out of which
predicting the market environmental aspects will be adequate and effective in leading the
organisation for retaining better profitable gains. There have been large number of small and
medium sized organisation which are being operating the travel and tourism businesses in India
with a motive to make effective operational control and management of operations through
offering the various services, packages and transportation facilities. “Awara Trips Travels Site”
will target the private and governmental companies which will bring them better returns.
However, in relation with analysing the operational aspects of these business which are mainly
related with facilitating the travel and tourism services among the market. In relation with
analysing the value-added operations in business on which it can be said that, creating websites
for industries to promote them as well as improve the economic level of the particular location
will return the best outcomes to industry. “Awara Trips Travels Site” will be effective in relation
with presenting the better convenient as well as attractive to spent for booking the sites as well as
operational aspects of the business. It has been demonstrated by the professionals of “Awara
Trips Travels Site” that there will be influences and involvement of various managerial
authorities, government of India etc. collaboration with various local or domestic travelling
agencies will be applicable and leads the organisation in creating a name in global market. To
analyse a reliable data generated from authentic sources which will be helpful in bringing the
adequate clarity regarding the outcomes and make appropriate ascertainment of needs and wants
of consumer.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1.1 Overview................................................................................................................................1
1.2 Rationale................................................................................................................................2
1.3 Mission..................................................................................................................................2
1.4 Vision.....................................................................................................................................2
1.5 objectives...............................................................................................................................3
1.6 Design and structure of the report.........................................................................................3
1.6.1 Introduction..............................................................................................................3
1.6.2 Business opportunity................................................................................................3
1.6.3 Feasibility research...................................................................................................4
1.6.4 Business model.........................................................................................................4
1.6.5 Business plan............................................................................................................4
1.7 Relevant Models and Evidence Sources used.......................................................................4
1.8 Actionable Assumptions........................................................................................................5
1.9 Timescales for achievement..................................................................................................5
2 BUSINESS CONCEPTS............................................................................................................11
2.1 Description of Business concept..........................................................................................11
2.1.1 Segmentation Target and Positioning:..............................................................................11
2.2 Concept statement................................................................................................................12
2.2.1 Product/ Services..............................................................................................................12
2.2.2 Target Market...................................................................................................................19
2.2.3 Value added......................................................................................................................19
2.2.4 Specific features................................................................................................................20
2.2.5 Involvement......................................................................................................................20
2.3 Window of Opportunities....................................................................................................20
FEASIBILITY PLAN....................................................................................................................21
Feasibility research plan............................................................................................................21
Primary and secondary data needs.............................................................................................21
Research Methodology..............................................................................................................22
5 Key areas of feasibility research.............................................................................................22

Product/ service.........................................................................................................................22
Industry......................................................................................................................................25
Competitors analysis..................................................................................................................27
Organisational............................................................................................................................29
Financial....................................................................................................................................30
Financial....................................................................................................................................30
Ambition V/s Ability.................................................................................................................32
BUSINESS MODEL.....................................................................................................................33
Business Canvas Model.............................................................................................................33
Core strategy..............................................................................................................................33
BUSINESS PLAN.........................................................................................................................35
Travel and tourism websites in India.........................................................................................35
Project planning and development stages..................................................................................36
Business structure......................................................................................................................38
Marketing plan...........................................................................................................................39
Collaborative market structure..................................................................................................41
Online marketing.......................................................................................................................41
Operating process......................................................................................................................41
Set-up capital.............................................................................................................................43
Forecasted profit and loss statement..........................................................................................44
Estimated cash flow statement...................................................................................................45
Estimated Balance sheet............................................................................................................50
REFERENCES..............................................................................................................................52
RESEARCH REFLECTION.........................................................................................................56
REFERENCES..............................................................................................................................69

INTRODUCTION
1.1 Overview
Travel and tourism considered as a main source of economic development of any nation. The growth in tourism sector will
impact on the nation to have effective control over economy such as higher Foreign direct investment, gross domestic production,
positive employment rate, controlled inflation as well as favourable balance of payments and trades. However, it is necessary for the
nation to have effective tourism activities as well as growth of local tourism organisations. “Awara Trips Travels Site” have aimed at
promoting the Indian local hospitality businesses as well as tourism globally (Maxim, 2017). The motive of this website organisation
includes promoting the locations, trips, hospitality, tourist attraction, natural and historical sites, trekking, adventurous trips, national
parks etc. by creating the personal sites of each of the units. This approach will help such industries to have favourable growth and
that will directly impact on national economy development.
The operational activities which have been decided by the professionals of “Awara Trips Travels Site” on which they will
conduct the survey over the local market as per analysing the interested organisation who wants to collaborate with the business. Thus,
it has been estimated that there will be various units which would show their interest in collaborating with the “Awara Trips Travels
Site” which includes governmental industries as well as private units (Hughey and Becken, 2016). It has been assured by the
professionals that they will promote these businesses on social media, internet sites, blogs, photography contest etc. Along with this,
there have been use of unique concept such as promoting these businesses by allowing people to participate in various competition
such as best story, photography competition etc. which would be effective in promoting the business globally.
However, this could be the unique approach as it will allow people to access the site for the long duration. Similarly, it will
approach towards indirect marketing of the units as well as business itself. “Awara Trips Travels Site” will allow membership from
individual and industries that could be beneficiary for retaining success (Edwards and et.al, 2017). Taking feedbacks from travellers
will also help them in improving the standard of websites. There will be presentation of information which are being relevant with the
1

quality services provided by businesses such as number of days to a trip, facilities, transportations, hospitality and charges as per
services. Therefore, on which one could make better analysis and compare prices according to the services they are interested.
1.2 Rationale
The reason being launching this business is to promote the local travel and tourism organisations of India in the global market.
Therefore, improving the popularity of such industry will result in increasing the number of travellers each year which is ultimately
helpful to government in economic development (Swart and et.al., 2018). the majority of part of revenue have been collected by
government is based on its trades as well as through tourism. So, benefits of launching a website service will result in creating the
identity of small and medium size businesses over the world.
Another reason behind selecting India at the initial stage is because of its economic strength and popularity of culture throughout
the world. India is one of the developing country in the world and per year there have been increase in the number of travellers
(Ruhanen and Whitford, 2018). However, such increment has resulted total revenue generation of 15.24 crores such as $210 billion in
2017. Along with this, due to such impact there have been growth in the GDP at a rate 9.4%. along with this, there have been
increment in employment opportunities as the rate of employment have been raised to 8%. Thus, the influences of increased tourism
activities will be helpful with reference to improve economic strength (Marais, du Plessis and Saayman, 2017).
1.3 Mission
Be recognised among the local businesses in India as well as outer locations.
Become identified and reliable among industries as this site will be profitable to them in promoting their business concepts
throughout the word.
1.4 Vision
Become a certified leader in India in Website development with the influences for best IT professionals.
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1.5 objectives
There have been several aims and objectives of “Awara Trips Travels Site” which have been denoted as the main targets to be
achieved such as:
 To develop the best featured website for improving businesses of local tours and travel industries in India.
 To retain the 5% market share in the next year.
 To become world’s most popular website developer for promoting the travel and tourism organisation.
 To create a unique identity among individual as well as organisations with reliable online services.
1.6 Design and structure of the report
As per analysing the industrial analysis as well as operational tactics of “Awara Trips Travels Site” on which this report has
been considering several chapters or parts to be followed (Chaperon, 2017). However, there will be analysis over the activities and
entire process by considering various stages which in turn give a favourable look through to be implicated in developing the services
for business.
1.6.1 Introduction
In this part of project there will be discussion over the industry and concept of its operations. Along with this, there have been
determination behind the reasons to initiate the business (Seraphin, Sheeran and Pilato, 2018). This part includes, a summarized
information and analysis based on detailed information regarding the business operations to be done.
1.6.2 Business opportunity
It is decided that, the products and services which are being planned offer in the market as per contacting travel and tourism
agencies, hospitality industries as well as transportation businesses (George, 2017). Thus, in relation with “Awara Trips Travels Site”
there will be discussion based on number of services and features includes in the website designing of the travel and tourism business
in India. Therefore, such ascertainment will be adequate and effective to consider a define framework of organisation.
3

1.6.3 Feasibility research
In this part of the project there will be research and survey with the help of primary data collection and analysis techniques
(Drosos and et.al., 2017). It will be helpful and effective in analysing the preferences, opinion and requirement of individual as well as
businesses which are approaching towards collaborating with “Awara Trips Travels Site”.
1.6.4 Business model
In this part of study will examine various factors which are to be considered by the professionals in order to have adequate
operational analysis (Narangajavana Kaosiri and et.al., 2017). Thus, there have been brief details relating to key partners, activities,
value proposition, revenue stream etc. However, it will be a brief outline to define the operational aspects of organisation.
1.6.5 Business plan
This is the Final part of business development proposal which will be indicative to define the operational aspects such as services,
human resource, financial requirements as well as estimation of returns through investment (Redi and Fernandez, 2018). However,
this part will be reflective among stakeholders to determine the operational aspects of the business.
1.7 Relevant Models and Evidence Sources used
In defining the business concept and aspects on which there will be use of various models and techniques to bring better
analysis. In relation with analysing the competitive advantages to the business on which there will be use of porter’s five forces model.
In defining the business model and concepts there will be influences of STP (segmentation, targeting and positioning approach).
However, it will be helpful techniques in measuring the viability of the projected plan in the market environment (Hamoud and et.al.,
2016).
4

1.8 Actionable Assumptions
To govern the business in the right direction on which there will be requirement of valuable factors which could be effective.
However, in this aspect on which it can be said that various assumptions have to be made by an entrepreneur before initiating the
business (Char-lee, Becken and Watt, 2016). Thus, as per analysing the operational aspects of “Awara Trips Travels Site” on which
professionals have aimed at:
 Delivering the services among travel and tourism agencies, transportation business, hospitality industries as well as local
tourism government agencies in India.
 Analysing the requirement of consumers including satisfaction associated with developing the travel and tourism sites.
 To develop the best webpages for the industries on which there will be recruitment of qualified and talent workforce to analyse
and make better assumption for the product and services.
1.9 Timescales for achievement
In relation with the total times to be estimated for conducting research on the market as well as for the completion of business
targets which requires the professionals to consider the 66 days of activities to be governed (Narangajavana Kaosiri and et.al., 2019).
However, it can be analysed as per below listed timeframe data base and presented Gantt chart.
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Business Idea 6 days Mon 18-03-
19
Mon 25-03-
19
Auto
Scheduled
Communicating the idea with
other members 2 days Mon 18-03-
19
Tue 19-03-
19
Auto
Scheduled
Creating and vision and
mission 1 day Wed 20-03-
19
Wed 20-03-
19 2
Auto
Scheduled Defining objectives 1 day Wed 20-03-
19
Wed 20-03-
19 2
Auto
Scheduled Developing teams 3 days Thu 21-03-
19
Mon 25-03-
19 3
5

Auto
Scheduled Business concept 8 days Tue 26-03-
19
Thu 04-04-
19 1,4
Auto
Scheduled Deciding types of services 3 days Tue 26-03-
19
Thu 28-03-
19 5
Auto
Scheduled Analysing the area of operation 1 day Tue 26-03-
19
Tue 26-03-
19 5
Auto
Scheduled Determining competitors 4 days Fri 29-03-
19
Wed 03-04-
19 7
Auto
Scheduled creating strategies 1 day Thu 04-04-
19
Thu 04-04-
19 8,9
Auto
Scheduled Feasibility plan 7 days Fri 05-04-
19
Mon 15-04-
19 6
Auto
Scheduled Market survey 6 days Fri 05-04-
19
Fri 12-04-
19 9
Auto
Scheduled
Ascertaining consumer needs
and current trend 3 days Fri 05-04-
19
Tue 09-04-
19 10
Auto
Scheduled Promotional plan 4 days Fri 05-04-
19
Wed 10-04-
19 10
Auto
Scheduled defining costs 1 day Mon 15-04-
19
Mon 15-04-
19 13,12
Auto
Scheduled
Detremining the industrial and
operational feasibilities 1 day Thu 11-04-
19
Thu 11-04-
19 14
Auto
Scheduled Business model 12 days Tue 16-04-
19
Wed 01-05-
19 11
Auto
Scheduled analysing competitor 7 days Tue 16-04-
19
Wed 24-04-
19 15
Auto
Scheduled pricing strategy for business 4 days Tue 16-04-
19
Fri 19-04-
19 15
Auto
Scheduled
Services for the target
consumers 5 days Thu 25-04-
19
Wed 01-05-
19 16,18
Auto defining key partners, activities 1 day Mon 22-04- Mon 22-04- 19
6

Scheduled and resources 19 19
Auto
Scheduled Operational plan 5 days Thu 02-05-
19
Wed 08-05-
19 17,20
Auto
Scheduled
Recruitment of qualified and
talented employees 4 days Thu 02-05-
19
Tue 07-05-
19 21
Auto
Scheduled
Assigning duties as per their
efficiency 5 days Thu 02-05-
19
Wed 08-05-
19 21
Auto
Scheduled Business plan 11 days Thu 09-05-
19
Thu 23-05-
19 22,23
Auto
Scheduled Determining the start-up cost 4 days Thu 09-05-
19
Tue 14-05-
19 23
Auto
Scheduled
preparing estimated cash flow
statement 6 days Thu 09-05-
19
Thu 16-05-
19 24
Auto
Scheduled
Developing estimated profit
and loss statement 7 days Wed 15-05-
19
Thu 23-05-
19 26
Auto
Scheduled Completion of plan 6 days Fri 24-05-
19
Fri 31-05-
19 25,27
Auto
Scheduled
analysing the survey and
outcomes 5 days Fri 24-05-
19
Thu 30-05-
19 28
Auto
Scheduled submission of the project 1 day Fri 31-05-
19
Fri 31-05-
19 30
Auto
Scheduled closure 1 day Mon 03-06-
19
Mon 03-06-
19 29,31
Gantt chart:
7

8

9

Critical Path:
10

2 BUSINESS CONCEPTS
2.1 Description of Business concept
“Awara Trips Travels Site” have been aiming at defining the best quality services among the small and medium sized
organisation to have effective and professional’s growth in travel and tourism sector. India is one of the emerging economy in the
world and there are consistently increasing number of travellers each year (Gheorghe, Moraru and Anton, 2017). Thus, promoting the
operations of such businesses will be effective with reference to make better analysis over the marketable growth.
2.1.1 Segmentation Target and Positioning:
In order to develop the profitable business idea, which will be capable for bringing the long term returns to the organisation.
Therefore, out of which predicting the market environmental aspects will be adequate and effective in leading the organisation for
retaining better profitable gains (Clifton, Hampton and Jeyacheya, 2018). However, as per considering the STP approach it can be
adequate in defining the business concept such as:
Segmentation This tourism site service has been approached towards improving
the revenue and profitability of Indian Local as well as
governmental tourism organisation (Steele, Dredge and Scherrer,
2017). Therefore, there have been requirement of consumer
experience with the associated businesses.
Targeting Targeting the small and medium size organisation which are
operating the travel and tourism operations in India. Developing
the personal websites for each organisation is being effective for
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creating their identity in the global market.
Positioning It insists the positioning of business operations which will be
adequate in making the drastic operational variation that would
be effective in leading the marketable gains (Chowdhury and
et.al., 2018). Thus, this site has been approached towards
developing personal websites for businesses in travel and tourism
operations.
2.2 Concept statement
In defining the conceptual criteria of “Awara Trips Travels Site” which defines that there must be use of authorised information
based on the products, services, target market as well as various elements to be analyse to have outline of projected plan of business
(Singh and Yadav, 2018).
2.2.1 Product/ Services
In relation with developing the market identity of “Awara Trips Travels Site” on which there are number of services that has
been aimed by the business to bring them to the other organisations such as:
12

Private organisation: There have been large number of small and medium sized organisation which are being operating the
travel and tourism businesses in India with a motive to make effective operational control and management of operations through
offering the various services, packages and transportation facilities (Ravikumar and Lenka, 2016). However, it will be effective in
promoting the businesses by defining their services on their personal online sites. However, there have been various travel and tourism
organisation on which “Awara Trips Travels Site” have been planning to operate the activities such as transportation services,
hospitality, tickets and reservation etc.
Transportation service industries: It can be identified here that, there could be effective operational development by creating
the personal websites for transportation industries such as cab facilities, Tempo travelling activities etc. However, the website will
help the small and Medium sized organisation to represent the vehicles, charges and luxurious features that will be helpful in
satisfying the number of consumers in the market (El-Gohary, 2016).
13
Developing
website
Private
organization
Governmental
organizations

Figure 1 Different modes of transportation
(Source: Marketing a Transportation Services Business, 2018)
14

On the other side, it will help consumers in proper information regarding prices, per Kilometre charges as well as types of
vehicles have been presented in a trip. Thus, as per their convenience they will apply for a vehicle by operating the online site or
application developed by “Awara Trips Travels Site”.
Along with this, it will be beneficial for the organizations to have a better promotional channel through which they can become
able to promote the business operations effectively (Granville, Mehta and Pike, 2016). Moreover, consumers will analyze the size,
sittings and luxuriousness of vehicle on which they would decide to travel. It has been estimated by the professionals that there could
be effective growth and revenue generation which would be effective in leading the marketable operations at the right time.
Hospitality service industries: There are various hotel industries which are being engaged in operating the services through
online businesses. Thus, “Awara Trips Travels Site” will help newly developed hotels, restaurant to create the most reliable and
attractive website which will help them in fetching attention of consumers (Cao and Yang, 2016). They have been suggested to make
collaboration with the various organisations that will help them in having effective revenue through operations. Features have been
planned by the professionals that they will bring the information to hospitality businesses on their current rating in the market. Thus,
which will encourage them to be unique, attractive and convenient among buyers. It will allow common people to mark comments on
the services of business as per increasing the public interest as well as motivating the operational tactics for the business development.
15

Figure 2 Advertising the services of a hospitality industry
(Source: HOSPITALITY & LEISURE, 2016)
It will a helpful method or medium through which the business will become enable to make adequate promotion of its services
such as room, accommodation facilities, spa, swimming pool, sports club etc. Thus, it will be the best technique to represent the
16

services among consumers and attract them to take advantages of such services (Douglas, Lubbe and van Rooyen, 2018). In case of
restaurant businesses, there will be advantages of the website that they can promote their business concept such as dishes, speciality
and convenience among the consumer which will be attractive. Professionals of “Awara Trips Travels Site” have desired that they will
bring extra features in the personal sites of the organisation such as pre-booking, online treatment of consumer queries etc.
Travel and tourism: In India there have various places and attractions which influence travellers to visits and experience them.
However, in accordance with promoting their travel and tourism business in country there will be requirement of promoting the local
tours (Adeyinka-Ojo, 2018). Thus, there are various small and medium sized tourism organisation which are required to be promoted
to create the best identity of nation among the world.
Professionals of “Awara Trips Travels Site” can promote the activities of travel and tourism industries such as their trips at
numerous places, packages, mode of transportation, facilities related with hospitality, tickets etc. Thus, these are the entertaining
things which enhances consumer interest for visiting the places and experiencing it (Pirolli, 2018). It can be a unique as well as
attractive activities which in turn will be effective and attractive among consumers to have better reviews regarding the services. They
will become able to compare and relate the prices as per the packages and budgeted cost for a particular trip (Martinez-Martinez and
et.al., 2019). Moreover, it has been analysed that, due to such influences there will be chances of reducing the competition stated in
market.
The technical increment will be effective in promoting these activities on online platform. However, there will be various
features which have been desired by professionals to bring among the organisations such as photography competition, public tags,
social media activities etc. Thus, this will be a unique and attractive activities on which large number of people will analyse beauty of
such places.
Governmental organisation: As per economy point of view, there can be collection of effective amount of capital and
revenue by promoting the travel and tourism sector in country (Ngandu and et.al., 2017). However, India there are various
governmental agencies which are being performing traveling actives as well as attracting the foreign travellers to visits the places such
17

as Incredible India, Atithi Devo Bhavah etc. similarly, there have been various local and domestic tourism agencies for states in India
such as “Padharo mahre desh” for Rajasthan tourism, “Kuch din toh bitao Gujarat mein” for Gujarat Tourism, “Hindustan ka Dil
Dekho” for Madhya Pradesh Tourism etc.
Figure 3 Tourism in India
(Source: Our Blog Post, 2014)
In accordance with the sites developed for the travel and tourism businesses on which professionals of “Awara Trips Travels
Site” has analysed that there must be information regarding the places, national parks, historical and cultural locations, traditional
dishes, dance and programs (Cheng and et.al., 2019). These are the attractions which encourages travellers in visiting such places. To
18

fetch attention, there will be invitation to consumers to take photography challenges, blog post competition, public tags etc. activities
which could be the best techniques and method for promoting these businesses throughout the world.
There has been invitation to the number of consumers which have been determined to bring the adequate operational gains to
governmental agencies to have better increment in revenue as well as economic control (Buhalis and Foerste, 2015). Along with this,
there must be information based on infrastructural facilities, transportation services as well as traditional and modern buildings in the
location to fetch consumer attraction.
2.2.2 Target Market
“Awara Trips Travels Site” will target the private and governmental companies which will bring them better returns. However,
in relation with analysing the operational aspects of these business which are mainly related with facilitating the travel and tourism
services among the market (Maxim, 2017). To reduce the competition stated in environment on which promoting them on online sites
will be effective and adequate in monitoring the business aspects for all industries. Along with this, there have been various newly
established travel and tourism organisation which has to be managed and monitored in order to make adequate ascertainment of the
operational practices (Hughey and Becken, 2016). Developing website for industries will be helpful to them in fetching attention of
large number of tourists. It includes hospitality business, transportation business, travel agencies as well as national tourism authorities
in India.
2.2.3 Value added
In relation with analysing the value-added operations in business on which it can be said that, creating websites for industries
to promote them as well as improve the economic level of the particular location will return the best outcomes to industry. “Awara
Trips Travels Site” will be effective in relation with presenting the better convenient as well as attractive to spent for booking the sites
as well as operational aspects of the business (Edwards and et.al, 2017).
19

2.2.4 Specific features
The specific features of the operations which indicates that there has been appropriate ascertainment of the operational
practices which is required to be government and administration as per having better operational determinations. There have been use
of social media features which will be effective in taking feedbacks from consumers. Thus, they will rate the organisation through
which they have taken services (Swart and et.al., 2018).
2.2.5 Involvement
It has been demonstrated by the professionals of “Awara Trips Travels Site” that there will be influences and involvement of
various managerial authorities, government of India etc. collaboration with various local or domestic travelling agencies will be
applicable and leads the organisation in creating a name in global market (Ruhanen and Whitford, 2018). Influences of travel and
tourism organisation will have positive interest in leading the organisation for creating a unique name in the market. To create the
official websites for the parties on which there have been ascertainment of various operational practices ( Marais, du Plessis and
Saayman, 2017). Recruiting the highly qualified and talented professionals which are being responsible for managing the operations as
well as delivering the best quality of services that has been desired by the professionals.
Owner
Operating manager
Consumer care executive
Technician
Marketing manager
2.3 Window of Opportunities
It has been analysed that, “Awara Trips Travels Site” will have effective profitability as there will be raise in the number of
investors in a year. There could be effective growth and creation of unique identity in the market. This business concept will be
20

helpful for creating the image of travel and tourism industries currency operating in India (Chaperon, 2017). There could be effective
amount of revenue generation which would lead the organisation in retaining the higher amount of gains at the right time.
 There will be growth in the number of travelers in the country and the online search for best trip advisers, hotels and
transportation would be effective for consumers.
 There will be raise in the number of collaboration with the business on which people will be interested in presenting their
operational activities on the sites.
FEASIBILITY PLAN
Feasibility research plan
In accordance with analysing the behaviour, opinion as well as response of an individual on which its required to conduct a
feasibility research on the market (Seraphin, Sheeran and Pilato, 2018). Therefore, it can be effective and dreadful with bringing the
accurate and reliable outcomes from the research. It helps in analysing results, determining the consumer needs as well as bounds the
professionals in decision making (George, 2017). However, in relation with this there have been implication of various activities
which are required to be governed and operated by professionals such as selecting a suitable research methodology, determining the
effective sources of data collection as well as analysing the reliability of outcomes.
Primary and secondary data needs
To analyse a reliable data generated from authentic sources which will be helpful in bringing the adequate clarity regarding the
outcomes and make appropriate ascertainment of needs and wants of consumer (Narangajavana Kaosiri and et.al., 2017). “Awara
Trips Travels Site” on which professionals have been liable to gather the information through various sources such as by considering
the secondary data base, there will be influences of books, journals, current affairs, online sources as well as access on social media
sites (Drosos and et.al., 2017). Therefore, these are the sources through which one could have appropriate information regarding the
current market scenario, competitor's strategies as well as recent governmental changes in the policies. In the present report, researcher
will amend to follow the secondary research techniques (Redi and Fernandez, 2018). Therefore, there are various online resources
21

through they could generate reliable sources and make a valid assumption for the services, prices and strategies to be made by
business.
Research Methodology
In relation with managing the operational procedure for the research on which stating a reliable technique for conducting the
research. Therefore, it ensures that, there will be ascertainment of all the proposed tasks in a required time frame (Hamoud and et.al.,
2016). There have been use of two types of methodology for the research study such as qualitative and quantitative. Qualitative
administers the observation over the facts and issues and then summarise such information to draft a validate outcome (Char-lee,
Becken and Watt, 2016). Similarly, in accordance with the quantitative research technique on which researcher have used various
database derived from the authentic sources such as historical data base, current changes in certain data base etc.
Moreover, as per considering such aspects on which it can be said that, there have been consideration of qualitative research
methods which would be adequate in terms of making validate assumptions (Narangajavana Kaosiri and et.al., 2019). On the basis of
which researcher will use secondary data collection and analysis techniques that would be effective in making strategic plans for
“Awara Trips Travels Site”.
5 Key areas of feasibility research
To understand and articulate the current market scenario on which determining the various elements of feasibility research
would be effective in making operational ascertainment (Gheorghe, Moraru and Anton, 2017). The feasibility of business plan would
be based on analysing the following listed elements for “Awara Trips Travels Site” such as:
Product/ service
It has been amended by the professionals of “Awara Trips Travels Site” that, using the techniques for promoting the travel and
tourism sector in India on which there have been requirement of analyzing the current issues which are being faced by consumers as
well as travel agencies (Clifton, Hampton and Jeyacheya, 2018). There can be influences of various activities which would be
effective in managing the operational goals as well as entitlement of operations. It has been observed by the researcher after analyzing
22

the operational practices which have been done by the private and governmental agencies. It can be analyzed as per detraining the
issues which are being faced by such industries as:
Private organisation:
It has been analysed by the secondary research that the private travel and tourism organisations are usually facing issues
relevant with the security and safety, crisis and sustainability (Steele, Dredge and Scherrer, 2017). However, these are the factors
which are required to be considered by the professionals in respect with making adequate ascertainment of the operational requirement
and wants (Chowdhury and et.al., 2018). It can be said that, to govern the profitable business units as well as making efforts in
retaining the adequate growth on which making adequate plans and operational determination would be adequate as if “Awara Trips
Travels Site” will present a convenient web sites for such industries (Singh and Yadav, 2018). Launching them on online platform will
be effective in creating their identity on the wider business segmentations.
Transportation service industries:
In relation with the observation made over the transportation organisation stated in the market on which there have been
various issues and obstacles which were affecting the operational gains and goals of the organisation in the right manner (Ravikumar
and Lenka, 2016). In various transport organisations there are issues relevant with the mode of transportation have been selected by
the consumers and availability of vehicles during the time of season as well as packages relevant with trips have been selected by
consumer (El-Gohary, 2016). It can be said that, this business concept would be effective and helpful to such transportation businesses
in relation with making a reliable analysis over the outcomes.
Hospitality service industry
As terms with the observations which have been made over the number of hospitality industries which have reflected that there
have been various hospitality industries which are engaged in operating the business activities (Granville, Mehta and Pike, 2016). It
has been observed as pert the consumer reviews regarding the services which are being performed in the operational activities.
Travel and tourism industries:
23

The tourism industries are facing problems in attracting the customers as there are many organisations in travel and tourism
industry which are not known to every person due to which they face problems in providing their services to the customers (Cao and
Yang, 2016). With the help of Awara Trips Travels Site the firms involved in these industries will be able to mitigate the risk
associated with increasing their customer base by providing the public with information regarding the product and services provided
by the travel agencies which will assist in enhancing their brand image and attracting many customers (Douglas, Lubbe and van
Rooyen, 2018). By using the site, the people will get knowledge about the different packages provided by the different travel agencies
and can choose the best and affordable package (Pirolli, 2018). The Travel and tourism industry face problem in providing
information to the public regarding the packages available with the travel agency and the customers with the help of this site can get
better information about the travel organisation and the destination for the travel provided by the agency so that they can take the
effective decision regarding the travel and enjoy the tour with the best package.
Governmental organisations:
The travel and tourism services provided by the government organisation face problem in getting high income group people
towards the organisation because they thin k the services provided by the government travel agency are cheap and does not have good
environment for the travel (Adeyinka-Ojo, 2018). The Awara site can help the government organisation in providing the public with
information regarding travel packages and the hotel, food etc. which will be provided to the travellers during their way to destination
which will help in enhancing their experience with the government travel agency and will attract many customers (Martinez-Martinez
and et.al., 2019). The government travel agencies do not have good brand image and offer the services at cheap cost which may not be
preferable to the high income group people (Ngandu and et.al., 2017). But with the help of this site they can inform the public about
the high-quality services provided by the government agency which will assist in attracting the customers towards the travel agency
(Cheng and et.al., 2019).
24

Industry
As per the secondary sources, it has been identified that the hospitality industry is growing popularity due to the increasing
technological advancement which help the organisation in developing new ways of providing the customers with their services to
enhance their experience and provide them better travel and tourism services. The people of India like to travel to different destination
to have the leisure activities and experience (Buhalis and Foerste, 2015). The Awara trips travels site will increase their profitability
by getting involved in this industry as this industry is growing tremendously which will assist in increasing their market share by
providing the travel agency to the way on enhance their customer base and attract many customers through the help of this site. This
site will inform the customer about travel agencies of India and their destination for travel (Maxim, 2017). The industry is having
scope of success and will assist in increasing the growth of this industry by the development of this site to attract customers and
provide them information about the travel services.
25

From the above graph which show that stage of the business lifecycle that shows Awara trips travel site is at introductory stage
of launch stage which means the business is going to be introduced in the market and there will be requirement of the effective
funding, marketing strategies as well as survey of the market to identify if there are any other sites providing the same services.
Moreover, with the help of models and the various factors the business will be able to understand the market and the needs of the
customers (Hughey and Becken, 2016).
26
Illustration 1: Business life cycle
(Source: Business lifecycle , 2016)

It has been assured by the professionals that they will promote these businesses on social media, internet sites, blogs,
photography contest etc. Along with this, there have been use of unique concept such as promoting these businesses by allowing
people to participate in various competition such as best story, photography competition etc. which would be effective in promoting
the business globally. However, such increment has resulted total revenue generation of 15.24 crores such as $210 billion in 2017.
Along with this, due to such impact there have been growth in the GDP at a rate 9.4%. along with this, there have been increment in
employment opportunities as the rate of employment have been raised to 8%. Thus, the influences of increased tourism activities will
be helpful with reference to improve economic strength. They have been suggested to make collaboration with the various
organisations that will help them in having effective revenue through operations. Features have been planned by the professionals that
they will bring the information to hospitality businesses on their current rating in the market. Thus, which will encourage them to be
unique, attractive and convenient among buyers. The technical increment will be effective in promoting these activities on online
platform. However, there will be various features which have been desired by professionals to bring among the organisations such as
photography competition, public tags, social media activities etc. Thus, this will be a unique and attractive activities on which large
number of people will analyse beauty of such places.
Competitors analysis
The competitor's analysis is done in order to understand the market feasibility through identifying the factors in the market
which may affect the business environment (Edwards and et.al, 2017). The porter five forces analysis is used through the business can
identify the industry and the factors present in this industry that may affect the business. The following are the factors of porter five
forces;
 Threat of new entrants: The travel and tourism industry are growing due to which many firms are getting involved in this
business due to high profitability and market share of this industry which will attract more customers towards the business
(Swart and et.al., 2018). Awara trips travels site is a website organization which will provide information about the travel
agencies, location, destination etc. The threat of new entrants in this industry is moderate because of high cost involved in
27

entering in this business and lack of distribution channels due to which the business may not be successful (Marais, du Plessis
and Saayman, 2017).
 Threat of substitute product or services: The threat of substitute product is moderate because the customer can direct reach
the airline, hotel and attraction websites instead of using the travel sites for booking and identifying the information related to
various destinations and places regarding the travel (Chaperon, 2017). The substitute for the “Awara trips travels sites” include
that the customers may direct reach the hotel and airline or can use traditional travel agencies instead of website which means
the substitute in this industry is moderate (Seraphin, Sheeran and Pilato, 2018).
 Bargaining power of customers: The customers have various options present in this industry due to which the bargaining
power of the buyers in this industry is high. The firm involved in the industry are very competitive and wants to increase their
customer base (George, 2017). The customers have various options due to which their barraging power is high and
organization provide different services and unique ways to attract the customer towards their products and services. The
customers do not have any switching cost for the products and services which make the customers very important for the firms
involved in this industry due to various choices present for the buyers in this industry (Drosos and et.al., 2017).
 Bargaining power of suppliers: The bargaining power of the suppliers in this industry is low because they depend on the
website. Moreover, the suppliers present in this industry are more in India due to which the organization involved in this
industry does not face any problems in supplying the material for providing their services (Narangajavana Kaosiri and et.al.,
2017). The Low bargaining power of suppliers provide advantage to the firm in switching to other suppliers if there is any
conflict with the present supplier. But it is required that the travel agency should maintained strong relationship with the
suppliers to retain them in business of the long run.
 Threat of exiting rivalry: There is high competition in this industry because it is the most profitable business and thus it has
the cut throat competition existing in the market. The threat of existing competition in the market affect the buying preferences
of the customers and profitability of the business. In the travel and tourism industry the competition is high due to which the
28

business of Awara may be affected as they have a strong brand image in the market which may result into reduction in the
customer base. The Awara trips travel site provide the unique services in the industry which will enable the organisation
existing in the firm to reach their customers easily and provide them various services by offering them offers and discounts.
Organisational
From the relevant sources it is identified that the business in order to be successful is required to understand the market and the
competition existing in the market. In India, there are various business involved in the travel and tourism industry and having the good
market reputation in this industry which may affect the business of Awara trips travel. The organisation required to have the
uniqueness in the services in order to be competitive in the market. In the market of India there are existing business performing their
activities and are trusted in this industry. The business of Awara will provide the customer with new experience and the way to book
their trips through the use of site that will save the time and cost of the customers and attract them towards the business. Moreover,
this site will provide customer to compare the offers and destination which are provided by the travel and tourism agency through
which they are able to choose the best travel destination with the best price. The organization is feasible enough to have gain more
market share in this industry by providing the services in the effective and efficient manner. With the help of its unique services the
Awara trip will attract more customers towards this industry which will enhance the organisation goodwill and retain the customers
for the long run in the business. The organisation is effective because the services provided by this website will enhance the customers
experience and provide them information about the travel designation and the price of the trip through which they are able to make the
effective and accurate decision regarding their travel. The travel and tourism industry is growing tremendously due to the attracting
customers that wants to travel across the world which has increase the demand for the travel agency in the market and thus the
organization by its establishment will be able to enhance their customers and attract the more travelers towards the industry which is
beneficial for the firm as well as for the growth of overall industry. The target customer for this business are those people that like to
travel and will include the customers of the all age group to provide the customers with the services which are required for enhancing
their experience with the travel and tourism industry.
29

Financial
Market analysis refers ton the business plan in which the information is collected about the market size, market growth rate,
market profitability etc. On the basis of which the organisation is able ton understand its success and failure of the business in the
particular market. The market for the Awara business in India because it is going to start its operation in India to enhance the travel
and tourism industry and boost the industry profitability by provide the unique experience to the travelers and easy booking access
available to the customers which will provide advantage to the firm as well as customer in saving their time and money. The Awara
business will have to incur less cost because it is a website which will provide the customers with their services. It growth rate will be
identified in the initial quarter of the operations. The market of India in growing and attract the large companies to invest in this
market due to the large customers base of India. The services of the business will be provided through the website which can be used
by the customer through the use of their mobile phones. According to the secondary sources it is analyzed that a marketing channel is
considered as structure through which the organisation is able tor each their target customers and provide them with their products and
services. The market analysis assist the firm in identifying the information about the customers demands and need through which they
are able to get understanding regarding their services in the better way to enhance the customer experience by meeting their
requirement. So it is identified that before conducting the business operation it is required to analyze the market in the effective way
through which the firm is able to get understanding of implementing various marketing strategies for the smooth operations.
Financial
It is related to analysing the financial feasibility of the business by through the help of identifying the financial requirement of
Awara trip travel site which can provide information about the funds required for performing the various operation of this business
enterprise. It assists in evaluating the business related projects and other financial transaction on the basis of which it is determined
about the performance and suitability of the enterprise in the market. The financial analysis help in identifying the liquidity position of
the business in the market which is required for identifying the future profitability and performance of the business enterprise. The
business required to prepared the three accounts which consist of income statement, balance sheet and cash flow statement on the
30

basis of which the firm is able to identify the performance and profitability of the organisation and the ability of the firm to pay off
their obligation. Income statement prepared by the firm assist in determining the profitability of the business on the basis of the
income and expenses. Balance sheet prepared by the enterprise provide information about the financial liquidity of the business by
considering the assets and liability for the business. In order to identify the set up capital, revenue and information etc. the financial
analysis will be performed.
Set- up capital
The set up capital refers to the initial in investment made by the business for the establishment. It is required that the set up
capital invested in the organisation must cover the cost of the expenses involved at the initial stage to perform the business operations
in the smooth way. From the secondary sources it identified that capital will be required for performing the business operation in the
smooth manner. The operating capital of Awara business is 6000 which will be required by the business for performing the operation
in the smooth manner.
Equipment and decor : The office of the Awara business from where the enterprise will operate its activities will have a
technician room where the server will be connected and the modem installation, the furniture and fixtures etc. The organisation office
will not have much cost because it is online business and thus there is requirement of increasing the expense on the interior design.
Manpower : The manpower will v e required b y the business for performing the various activities related to the operation
which will be carried online. IT technician will be required for handling the service and fixing the problems. The human resources will
be required for performing the activities and handling the customer queries relating to their booking of destination with the hotel,
travel etc.
Marketing and personnel relations : From the secondary sources it has been analysed that marketing is the important factor
for the promotion and the success of the business organisation. With the help of marketing tactic the business is able to make direct
relation with the customers and can retain them in business for the long run. Public relation help the organisation in building strong
31

relation with the customers. The Awara business by adopting the marketing strategy will be able to build strong relation with the
customers which will assist in developing the online reputation.
Revenue : It is required that the business must gain revenue by performing its business activities because without revenue the
firm is not able to enhance their business profitability. The business revenue will mainly depend on the seasonal fluctuation because
the business will provide the on line booking ans other facilities related to travel and tourism which is mostly preferred by customer in
specific season.
Break even analysis : It is point at which the firm have no profit no loss situation. At this point the business is able to cover its
cost and start gaining profit by performing the business activities. From the secondary sources it is identified that break even is a
technique through which the business is able to identify the sales volume by comparing it with the fixed and variable cost with that of
sales and revenue. With the help of break even analysis, Awara trips travel site will be able to determine the point at which it will
cover its cost and start earning profit. The break even analysis help in identifying the sales which is required to be made by Awara
tips travel site.
Ambition V/s Ability
From the relevant sources it has been identified about the ambition which is the goal of the organisation on the basis of which
the ability of the firm to perform its activities is identified. Ambition of the business is based on the goals and objectives. Whereas the
ability defines the capacity of the firm to achieve their goals and objectives. The firm with the help of ability it able to fulfil its
ambition which help in increasing their profitability of the period. With the help of ability the organisation can attract the customers
towards its product and services and also it is able to enhance their experience b y providing them with high quality of services. If the
organisation have the clear ambition which can assist the business in developing their ability ion the basis of which it is able to gain its
objectives which will lead the organisation towards growth and success.
32

BUSINESS MODEL
Business Canvas Model
Core strategy
Core strategy of the business assist in achieving the goals and objectives of the organisation. The core strategy of the
organization include the key partners, key activities, resources, customer relationship etc on the basis of which the firm is able identify
its future profitability and performance and can gain more market share.
Key
partners
key activities value
proposition
customer
relationship
customer
segment
key
resources
channels cost
structure
revenue
streams
Media
Advertiseme
nt
travel and
tourism
organization
Hotels
Restaurants
booking for
travel trips
providing
quality
services
Improving
customer
experience
Customer
services
Providing the
customer
with the best
destination
effective
pricing
Ensuring
high quality
of services
Programs
events
customer
database for
managing
customer
data
media
International
tourist
local people
Travelers
that like
traveling
visitors
Business to
business
Human
resources(pe
ople)
physical
resource
(land. laptop,
computers
etc.)
Financial
resources
Media
advertisemen
t (magazines,
newspaper)
social media
Hoardings
and
Billboards
customer
feedback
cost
according to
the value
offered
labor
taxes
equipment
Advertising
communicati
The revenue
will be
generate
through the
booking of
the customers
for the tips,
hotel and
other
transport via
the website
The revenue
33

transport
providers
Sales
marketing
Online
queries
Digital
payments
Creating
value for
customer
Management
Brand status
newspaper
Phone
contacts
social media
interactions
Customer
website
interactions
segments
other
resources
loops
pamphlet
direct mail
list
Websites
email
marketing
pay per
click
Internet
image search
Internet text
search
on
insurance
pay per click
ads
email
marketing
content
creation
web hosting
will be
gained
through
commission's
for the
organization
for
promoting
their products
and services.
customer
service
34

BUSINESS PLAN
In accordance with the operational scenario of “Awara Trips Travels Site” where it has been analyzed tat the business will have
operations which would lead the firm in retaining the adequate success in the market (Redi and Fernandez, 2018). There have been
various travel and tourism organization which are currently being operating in India a well as retaining effective amount of gains to
the operational practices (Hamoud and et.al., 2016). However, in accordance with the operational moral of the business there could be
various elements which are required to ascertained by the professionals in meeting the targeted aims at the right time.
Travel and tourism websites in India
To analyse the growth of travel and tourism sector in India on which there have been analysis over the current statistics which
represent the best tourism destination as well as raise in the number of arrivals in recent years (Char-lee, Becken and Watt, 2016). On
the basis of which it can be said that, there are various roles and responsibilities which would have been used and managed in
accordance with making a reliable analysis over the facts. However, the raise in number of travellers would be beneficial for the
economy in relation with retaining the adequate amount of gains in the respective period. It affects positively on raising the level of
GDP, controlling inflation, recession as well as managed the financial health of the country. There could be impacts of various
operational analysis which in turn would be adequate and effective in mitigating the financial risks and managing the operational
outcomes.
35

Figure 4 Tourism growth in Goa
(Source: About Goa: Tourism, Information, Industries, Economy Growth & Geography, 2018)
On the basis of above example which is presenting the statistical increment in the number of travellers in Goa India. However, it
can be said that as per the rapid increase in the number of travellers on which there would be various benefits to the business
professionals in managing the operational practices. However, in this case it can be said that, “Awara Trips Travels Site” will have
profitable growth as there would be chances of having the large number of consumers which would have effective revenue generation.
Creation of identity in the global market would be adequate in managing the operational gains in the business as well as determining
the growth and profitability in the corrective manner. Moreover, launching this business would be a unique and convenient operation
for the business for retaining the adequate amount of revenue and profitability.
Project planning and development stages
To examine the process of developing entire projected plan incorporated with various stages which has been ascertained by the
professionals of “Awara Trips Travels Site” in relation with developing the business operations at the right format. There are various
which requires the researcher to make efforts in entire projected plan for 12 months of period.
36

Activity January February March April May June
Market research
Finding suitable
location
Arranging fund
Processing
license
Plan for
designing
operational
process of
website
July August September October November December
Land on lease
Developing
office
Website
development
Connection with
online travel
agencies
37

Staff
recruitment and
training
Opening
Business structure
Defined business structure for the enterprise is basic step which helps in managing systematic alignment of business activities. It
helps the business person in manging strict control over organisational functional and its services. Business structure of “Awara Trips
Travels Site” will be divisional in order to protect interest of all stakeholders involved like hospitality firms, tour operators, customers,
employees, media etc. In divisional structure focus of firm will be aligning activities on the basis of functions which will supports
sustainable management of services. It will be a collective setup of specific mission, vision, goals and purpose of travel trips which
will be on the basis of customer expectation on the basis of Country which is India. The focus of firm will on setting tour types on site
which will be hopeful for the firm in segmenting customers and individual demands. Rural trips, responsible tourism, urban tourism,
etc. Managing tourism expectation in site structuring is the basic focus. Business structure of travel firm will be based on developing
management practice, strategies and system where focus of firm will be on aligning employee activities on the basis of potential
stakeholders. Strategies helps in reducing errors which needs to be a major focus of travel site as it will be directly linked to external
stakeholders. Further, optimizing human assets in functional units will be another aspect to control over onsite activities to meet needs
of buyers. Structure of site will be according to the services of “Awara Trips Travels Site” because it will help in clear segregation of
services to meet individual requirement when travelling to other country. The section of rating of services will be clear and simplified
on the basis of review and personal investigation which will helps in offering trust worth and real time services to travelers. The site
will be wide range of services which will be segregated on the basis of colors. Further, there will be an option for search which will
make findings convincing and simpler.
38

It has been assured by the professionals that they will promote these businesses on social media, internet sites, blogs,
photography contest etc. Along with this, there have been use of unique concept such as promoting these businesses by allowing
people to participate in various competition such as best story, photography competition etc. which would be effective in promoting
the business globally. However, such increment has resulted total revenue generation of 15.24 crores such as $210 billion in 2017.
Along with this, due to such impact there have been growth in the GDP at a rate 9.4%. along with this, there have been increment in
employment opportunities as the rate of employment have been raised to 8%. Thus, the influences of increased tourism activities will
be helpful with reference to improve economic strength. They have been suggested to make collaboration with the various
organisations that will help them in having effective revenue through operations. Features have been planned by the professionals that
they will bring the information to hospitality businesses on their current rating in the market. Thus, which will encourage them to be
unique, attractive and convenient among buyers. The technical increment will be effective in promoting these activities on online
platform. However, there will be various features which have been desired by professionals to bring among the organisations such as
photography competition, public tags, social media activities etc. Thus, this will be a unique and attractive activities on which large
number of people will analyse beauty of such places.
Marketing plan
Marketing is the basic practices which encourages promotion of services and is necessary to be focused by firm to create
awareness ang different people. Specific purpose behind effective marketing is its increase sales and targeting millions of customers
with single mode. Marketing of “Awara Trips Travels Site” will be focused on digital marketing as it is online firm and therefore it is
important for the business to first target its potential buyers. Social media platforms are most preferable way of reaching millions of
buyers at onetime It is the marketing technique which will helps the firm in deriving response of travelers instantly. Dering response
of people will be effective for “Awara Trips Travels Site” for managing change in services as per pre-launch services. Further,
promotion discounts and schemes will be another marketing technique will be helps for the firm in gaining attention of buyers.
Deriving marketing mix is the approach of o marketing plan which will helps the firm in developing understanding over own services
39

which like products is online service es of “Awara Trips Travels Site” which will comprise online hotel boking at minimum ri an
trending price, booking to tour agents and transportation in other country. These are basic needs to travelers which are accessed when
travelling to another region. On the other hand, place of services offered will be “Awara Trips Travels Site” which be specifically
designed as per customer expectation and services like hospitality, transportation, reviews, searches, trending, tourist location, etc. In
Addition, price section will have special discounts and schemes for different travelers and trending rates of services which will eb
equal for all type of clients. Lastly, promotion in this step site developer will be focusing on social media marketing of application and
website which will helps in seeking attention of worldwide wide travelers over hospitality and tourism services of India.
Marketing Channel Activities Time duration
Digital marketing In this “Awara Trips Travels Site” will focus on advertising site and its
services on social media platforms that is Facebook, Instagram, etc. In this
focus of firm will be on developing flyers by incorporating types of service
es and promotional discounts. This will help in gaining attention of buyers
5 months
Direct marketing In this focus of firm will be deriving potential travellers to which personal
email will be sent with the motive of sharing as its information and details
to gain individual attention. This is kind of personal marketing which helps
the firm in developing individual interest in firm and its services. This
service will be handled by customer service providers of website who will
be directly dealing with travellers and their queries on email marketing
6 months alternative days
Commercial marketing In this focus of firm will be advertising website on television, magazines
and radio channels which helps in reaching customer segment which is not
actively on digital tools and technologies of daily life.
7 months
40

The success of marketing plan and activities will be tracked by managing comparison of actual and standard performance of
business.
Collaborative market structure
Collaborating marketing is another technique which can be useful for “Awara Trips Travels Site” because in this firm can seek
help per advice from similar firms working on online travel and tourism services. Collaborating marketing will help the firm in
gaining attention of buyers of different firm which will minimize the risk of consumer attention. Apart from this, managing
collaborating services with travel website can be effective plan fir “Awara Trips Travels Site because in this firm will be able to seek
helps in initial investment. Also, it will reduce the risk of mismanagement in online services. Further, it will enable guidance of
managing online services review and customer queries. For example, “Awara Trips Travels Site can collaborate its market structure
with Goibibo which is most trending online service provider and have extent of knowledge over travelers needs and preferences.
Moreover, the firm is known for its discounting offers and services and therefore can helps the startup in targeting different customer
segment. Collaboration will reduce the risk of waste of investment in structuring and marketing services. Collaborating structure of
firm can be attained by partnership approach in which both the firm or partners will share equal risk and profits which can be
beneficial for new startup business. In this the firm will manage the changes of negligence from particular customer segments.
Moreover, in this Awara Trips Travels Site will gain knowledge over management of online site and marketing hand in hand.market
structure
Online marketing
In this approach there have been consideration over the social media marketing techniques which should be helpful and effective
for the firm in considering the adequate ascertainment of the operational practices.
Operating process
Roles Duties
Consumer care executive They have been associated with the various responsibilities which are based on
41

communicating effectively with the consumers and make them aware with the
product and services which have been presented by the firm. However, they
would analyse the requirement of consumers as per their requirements related
with trips, travels, transportation, location as well as hospitality. Communicating
them with proper information would be effective in suggesting them satisfactory
increment.
Operating manager The roles and responsibilities which are being associated with the operating
manager have been determined here that, there would be proper operations related
with operations.
Technician To resolve the issues which are relevant with the technical problems on which
there have been various obstacles that are required to meet by the professionals. It
includes developing a proxy wall, securing the consumer search, confidentiality
relevant with their personal details in the operations as well as easing their access
to the associated organisation in the environment.
Human resource manager To recruit the qualified, skilled and talented employees who would have effective
communication skills to analyse consumer requirement. They are entitled with
presenting effective training and development operations which would be
adequate in mitigating the financial obstacles.
Marketing manager They are entitled with promoting the business through considering the right
channel. There would be use of social media marketing campaign, offline
marketing operations as well as analysing the current trends and requirement by
the consumers.
42

Accountant To regularly recording the transaction of the activities that have been performed.
Along with this, there must be consideration over the costs and revenue retained
by the firm in the operational process. Moreover, they are entitled with presenting
an effective disclosure of the financial health of the business.
Financial Plan
Set-up capital
To launch the business which would be effective in developing the best service strategies for developing the websites for the
private and governmental agencies which are currently operating the business environment. However, there are various activities
which required to make payment of various costs in the industrial operations.
Particulars Initial
investments January
Advertisement 400
computer and
setup 2000
Machinery 4000 0
Equipment 2000 0
salaries to
staff 4000
commission to
suppliers 2000
Total cost 6000 8400
43

Forecasted profit and loss statement
Profit and loss statement (P&L) also known as income statement, statement of earnings, statement of operations or statement of
financial performance. It is a financial statement used to evaluate the overall performance of the organization. It also helps in
analysing the company's revenues and expenses during a particular period of time. Profit and loss statement also helps in assessing
financial position of the company.
Forecasted income statement
Particulars
Initial
invest
ments
Janu
ary
Febr
uary
Mar
ch
Apri
l May June July August Septe
mber
Octobe
r
Novem
ber
Dece
mber
Net sales
revenue
6000
000
66000
00
7260
000
7986
000
8784
600
96630
60
106293
66
116923
03
128615
33
141476
86
155624
55
17118
700
Less: COGS
1200
00
13200
0
1452
00
1597
20
1756
92
19326
1 212587 233846 257231 282954 311249
34237
4
Gross profit
5880
000
64680
00
7114
800
7826
280
8608
908
94697
99
104167
79
114584
57
126043
02
138647
32
152512
06
16776
326
Operating
expenses
Advertisemen
t 400 400 400 400 400 400 400 400 400 400 400 400
computer and
setup 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
Machinery 4000 0 0 200 0 1500 1600 0 1400 0 0 1500 0
Equipment 2000 0 500 600 800 0 1200 0 1000 0 900 0 800
salaries to
staff 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000
commission
to suppliers 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
Total
operating
expenses 6000 8400 8900 9200 9200 9900 11200 8400 10800 8400 9300 9900 9200
44

Operating
profit -6000
5871
600
64591
00
7105
600
7817
080
8599
008
94585
98.8
104083
78.7
114476
56.9
125959
02.3
138554
32.3
152413
05.9
16767
126
Less:
corporate tax
@25% -1500
1467
900
16147
75
1776
400
1954
270
2149
752
23646
49.7
260209
4.67
286191
4.24
314897
5.59
346385
8.07
381032
6.48
41917
82
Net profit -7500
4403
700
48443
25
5329
200
5862
810
6449
256
70939
49.1
780628
4.01
858574
2.71
944692
6.76
103915
74.2
114309
79.4
12575
345
Interpretation of profit and loss account of the company during a particular financial year.
From the particular income statement it has been analysed that, revenues of the company are increasing every month as
compared to the cost of goods sold, which results in increased profits every month. The cost attached to producer the goods are
comparatively low every month which leads to higher revenues and profit margins. This helps in increased operational efficiency and
helps business to grow effectively and efficiently which results in long term sustainable growth of the business. The operating expense
of the company like advertisement, salaries to staff, commission to suppliers and computer are fixed for the particular period of time.
Operating expenses attached with machinery and equipments are fluctuating every month, hence this indicates that the total operating
expense of the company fluctuates every month and are generally low which leads to increased operating profits. It has also been
analysed that after deducting corporate tax @ 25% from operating profit, the net profit of the company is increasing every month
which results in long term sustainable growth and success of the company which leads to higher operational efficiency, productivity
and profitability of the business.
Estimated cash flow statement
Cash flow statement shows accurate and aggregate data of inflow and outflow of the cash for a particular period of time. Cash
flow statement helps indicating and analysing liquidity, flexibility and overall financial performance of the business. A positive cash
flow states that the cash inflows are comparatively higher than the cash outflows during the particular financial year. This indicates
smooth run of business in systematic manner.
Estimat
45

ed cash
flow
budget
Particul
ars
Initia
l
inves
tmen
ts
Janua
ry
Febru
ary
Marc
h April May June July Augu
st
Septe
mber
Octob
er
Nove
mber
Dece
mber
Services
Privat
e
travel
and
touris
m
Privat
e
travel
and
touris
m
Privat
e
travel
and
touris
m
Privat
e
travel
and
touris
m
Privat
e
travel
and
touris
m
Privat
e
travel
and
touris
m
Privat
e
travel
and
touris
m
Privat
e
travel
and
touris
m
Privat
e
travel
and
touris
m
Privat
e
travel
and
touris
m
Privat
e
travel
and
touris
m
Privat
e
travel
and
touris
m
number
of units
sold
2000 2200 2420 2662 2928 3221 3543 3897 4287 4716 5187 5706
average
selling
price
1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200
46

total
sales
2400
000
2640
000
2904
000
3194
400
3513
840
3865
224
4251
746
4676
921
5144
613
5659
074
6224
982
68474
80
Services
gover
nmen
tal
travel
and
touris
m
gover
nmen
tal
travel
and
touris
m
gover
nmen
tal
travel
and
touris
m
gover
nmen
tal
travel
and
touris
m
gover
nmen
tal
travel
and
touris
m
gover
nmen
tal
travel
and
touris
m
gover
nmen
tal
travel
and
touris
m
gover
nmen
tal
travel
and
touris
m
gover
nmen
tal
travel
and
touris
m
gover
nmen
tal
travel
and
touris
m
gover
nmen
tal
travel
and
touris
m
gover
nment
al
travel
and
touris
m
number
of units
sold
3000 3300 3630 3993 4392 4832 5315 5846 6431 7074 7781 8559
average
selling
price
1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200
total
sales
3600
000
3960
000
4356
000
4791
600
5270
760
5797
836
6377
620
7015
382
7716
920
8488
612
9337
473
10271
220
Total
sales
6000
000
6600
000
7260
000
7986
000
8784
600
9663
060
1062
9366
1169
2303
1286
1533
1414
7686
1556
2455
17118
700
47

revenue
(cash
inflow)
operatin
g
expense
s
Advertis
ement 400 400 400 400 400 400 400 400 400 400 400 400
compute
r and
setup
2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
Machin
ery 4000 0 0 200 0 1500 1600 0 1400 0 0 1500 0
Equipm
ent 2000 0 500 600 800 0 1200 0 1000 0 900 0 800
salaries
to staff 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000
commis
sion to
supplier
2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
48

s
total
operatin
g
expense
s (cash
outflow
s)
6000 8400 8900 9200 9200 9900 1120
0 8400 1080
0 8400 9300 9900 9200
net cash
flow
-
6000
5991
600
6591
100
7250
800
7976
800
8774
700
9651
860
1062
0966
1168
1503
1285
3133
1413
8386
1555
2555
17109
500
capital
invested
2000
00
bank
loan
4000
00
opening
balance
of cash
6000
00
5940
00
6585
600
1317
6700
2042
7500
2840
4300
3717
9000
4683
0860
5745
1826
6913
3329
8198
6461
9612
4848
11167
7402
closing
balance
of cash
5940
00
6585
600
1317
6700
2042
7500
2840
4300
3717
9000
4683
0860
5745
1826
6913
3329
8198
6461
9612
4848
1116
7740
2
12878
6903
49

Interpretation of cash flow statement of the company during a particular financial year.
From the particular cash flow statement it has been analysed that, the total number of units sold is increasing every month and
the average selling price is fixed i.e., 1200 which states that total sales of the company is continuously increasing every month during
a particular period of time. Furthermore, increase sales also leads to increase in total revenue of the company during particular period
of the financial year. The total operating expense of the company is comparatively low which leads to higher net cash flows every
month. It has been evaluated that the closing balance of cash is increasing every month which states that company has strong solvency
and liquidity which leads to increased operational efficiency and productivity of the business.
Estimated Balance sheet
Forecasted balance sheet
Particulars quarter 1 quarter 2 quarter 3 quarter 4
Assets
Current assets
Cash 40189800 112414160 208571616 336589153
debtors 6272000 4711500 12701000 33492800
Short-term deposits 100 200 300 200
Total current assets 46461900 117125860 221272916 370082153
Non-current assets
computer and setup 6000 6000 6000 6000
Machinery 4200 3100 1400 1500
Equipment 3100 2000 1000 1700
total non current assets 13300 11100 8400 9200
Total assets 46475200 117136960 221281316 370091353
Liabiilties
Current liabilities
Interest payables 4005200 55006960 95071316 128006353
50

creditors 5000000 15000000 25000000 35000000
short term liabilities 4652000 4810000 15350000 16520000
Total current liabilities 13657200 74816960 135421316 179526353
Non-current liabilities
Long term debts 32218000 37320000 78260000 178265000
Bank loan 400000 1500000 2600000 4800000
Total non-current liabilities 32618000 38820000 80860000 183065000
Total liabilities 46275200 113636960 216281316 362591353
Equity
Capital invested 200000 3500000 5000000 7500000
Total equity and liability 46475200 117136960 221281316 370091353
51

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55

RESEARCH REFLECTION
Research Reflection Report
. Marks
Available
Research Methods &
Processes
How and why have you
chosen/decided on the
research methods and
processes which you are
using/have used for the
development of your Major
Project?
How would you describe these
to:
1) a reader of your Major
Project and/or
The motive behind choosing the business concept of travel and tourism website
designing in Indian market is because I found that India have been denoted as the place tourist
destination in the international market. The emerging growth of India in various field such as
sports, transpiration infrastructure as well as per capita income have motivated me to choose
this business idea. I have learned various things during this research as there have been various
small and medium size organisation which are operating privately or by governmental agencies
have been facilitating the adequate travel and tourism services in the society. To improve their
operational goals as well as increasing the wealth of small tourism sectors would be adequate
in measuring the comfort of operations.
In this process, I have collected data through secondary research method by
considering the qualitative data analysis techniques. However, it has been effective and helpful
in terms of making reliable operational analysis over the functioning of travel and tourism
sector in India. There have been various businesses which are operating the hospitality
businesses in India such as Transportation services, hotel businesses, restaurants, event
planning etc. to improve their consumer base as well as creating their identity in the market on
56

2) a future employer
(max. 550 words)
which developing their personal website would be an innovative approach.
I believe that, implication of various techniques and operational determination would
be effective in improving the tourism sector in India. I think this approach will improve the
sales revenue of the industries as and it will be convenient to the consumers in easily accessing
the sites and making transactional activities. they can analyse the packages, book their trips as
well as analyse the desired location to be visited (Giloth, 2018). Moreover, developing online
websites would be beneficial for the industries to have adequate mode of promotion which
would lead it to have better ascertainment of activities. I think improving the productive
growth of local and governmental tourism businesses will have enhancement in economic
operations. There are various activities which would be effective and adequate in determining
effective practices.
I believe this business concept will bring reforms in the economic development and
will improve technical knowledge among society. there will be appropriate growth in travel
and tourism industries in India which would have large number of travellers in each upcoming
period. It will be effective in improving the employment opportunities for the local residents
(Setiawan and et.al., 2018). There can be development of various practices which would result
in raising the goals and motives of businesses as per having effective control on the data base.
Generating the adequate amount of revenue, having developed identity, large number of
workforce as well as wider operational functions will help the travel and tourism agency in
better growth and development.
I believe developing such operations would be effective in leading the business for
generating better marketable returns (Lee and Shin, 2018). This approach will lead a business
57

in sustaining fruitful gains which would be beneficial in completing the operational goals at the
right time. Involvement of various technical features would lead the operational tendency of
the organisation in attaining the higher growth. There can be reforms in beneficiary gains and
increasing revenue to have adequate growth and profitability.
Literature & sources
1) What are the most
important
theories/literature/evid
ence sources which
you are using to justify
your research and your
Major Project?
2) Why are these sources
important and
fundamental to your
work?
(max. 550 words)
To conduct this study on which making a reliable ascertainment regarding market
scenario, current issues as well as consumer preferences in travel tourism sector where I have
used various theories, methods and techniques to have better and reliable outcomes (Rogerson,
2018). However, there have been use of various techniques and methodologies which have
been effective and helpful to the operational analysis and management of various practices in
the right manner.
To conduct the appropriate research operations as well as market survey on developing
an effective business concept would be based on defining various activities and tasks
(Alsayegh, Saker and Alqattan, 2018). It involves effective market research, feasibility
analysis, industrial capabilities and financial budgets to be prepared. For scheduling such
activities on which I have prepared list of activities and a Gantt chart which have defines my
entire project process. The time have been utilising in activities has been mentions as well as
the procedures defines which tasks to be prioritised before completion of previous activities.
Similarly, for conducting a market research and analysis over various facts such as
stated competitors on which I have used Porter’s five forces which was effective in analysing
the current market scenario of travel and tourism sector in India. Thus, developing the travel
and tourism websites will be a reformative concept which in turn would have impacts on
raising productivity of business (Rogerson, 2018). I have learned that, using this method have
58

been effective and beneficiary in improving the business efficiency. On the basis of which
there would be increment in operational level of a business. Analysing the strategies formed by
competitors for fetching consumer attention, as well as determining the facts through which
business would have impacts on raising the revenue structure of firm.
I can also say that, implicating budgetary influences will be effective for the business to
have adequate benefits such as making a reliable determination regarding the costs implicated
in each activity (Liu and et.al., 2018). Along with this, I think this technique helps in allocating
the funds as well as analysing the estimated revenue for the upcoming period. The necessity
behind using this procedure is for determining the financial feasibility as well as required costs
for setting up this project.
The estimation of revenue and expenses will have incurred in each period have been
defined on which I can relate it to the growth of the business. However, it has helps me in
analysing the profitability of the business as well as growth. On various operational costs I
have analysed and decided the changes incurred in each transactional process (Selig, 2018).
The unnecessary activities will be influential with relation to raise the cost of operations.
Moreover, I could say that, implication of such theories and methods have helped me in
making an accurate analysis over the facts and managing the business operations in the
corrective manner.
Developing business operations as well as determining the reliable requirement on
which ascertaining the goals would have positive impacts on developing activities. It gives an
in-depth analysis over the travel and tourism sector in India on which making a reliable change
would be based on gathering qualitative gains (Giloth, 2018). I add these methods in the study
59

which have impacted that there would be reliable raise in this approach. I would become to add
more features in the travel and tourism website on the basis of current issues faced by
consumers.
Your Knowledge
What key areas of knowledge
have you gained from
undertaking your research and
the Major Project?
Indicate why these are so
important to you?
(max. 400 words)
In relation with developing the skills and benefits of such techniques in improving my
potential as well as operational motive have resulted in raising the goals at the right time. I
have learned to prepare the business project report on which there are various elements and
features which have to be surveyed and analysed to have in-depth analysis over the outcomes
(Setiawan and et.al., 2018). I have learnt the manner how a travel and tourism website would
help small and medium size business to grow and retain qualitative success. I have learnt to
conduct the feasibility research on market, industry, product/services, organisation and in
financial aspects. It has helped in compering the currently stated facts with the old perceptions
(Lee and Shin, 2018). Which in turn impacts over improving the business plan in the right
manner. I have improved my skills in determining business requirements and have made the
operational plans. Thus, on which it has a detailed description regarding the number of
employees I would require in my business plan as well as their duties have been decided under
it.
Moreover, I have learnt the techniques through which a business could have effective
growth and profitability which in turn have been impacting a potential growth for examining
the facts (Rogerson, 2018). I have learnt by preparing the cash flow budget, income statement
and balance sheet to allocate the costs in each business activities such as advertisement, setting
up the business, requirement of resource etc. have improved by skills in allocating the capital
properly (Alsayegh, Saker and Alqattan, 2018). It has been impacting on improving the
60

operational knowledge and gains which in turn would be effective in sustaining the growth of
business for the long-term operations.
On the other side, as I have considered the secondary research techniques for the
collecting information on which there have been increment in the knowledge and activities. I
believe that, for improving the financial stability in an organisation won which there have been
requirement of managing various activities which would be adequate for sustaining the
operational goals as well as determining the gains through which they would have relevant
gains in the right time.
On the basis of feasibility research where it has been analysed that the requirement of
business website would be adequate for the business in terms of retaining the adequate market
share and making proper examination of the facts (Rogerson, 2018). I have learnt through such
approaches on which making effective operational determination would be effective in leading
the firm for retaining the proper success as well as managing operations for mitigating the
business risks.
Your Learning
What are the most important
aspects/examples of learning
and/or skills which you have
gained from:
1) undertaking the MBA
On the basis of my learning and ability for translating the business objectives on which
it has been determined by the professionals that, there would be adequate ascertainment of
operations which would have lead the organisation in retaining the marketable success (Liu
and et.al., 2018). I believe that during my module I have learnt various theories and practices
which would have impact on raising business motives and increment in revenue generations.
My tutors and my colleagues have helped me in undertaking the best analysis over the theories,
marketable concepts as well as determination of operational practices at the right moment.
Along with this, in analysing effective gains and management of business practices which
61

programme,
2) following through your
research, and
3) applying your
knowledge and what
you have learnt in your
Major Project
(max. 400 words)
would have reflected the operational practices which are being determined by the business
professionals in managing the organisational profitability, liquidity as well as efficiency.
Learning through such theoretical influences have enhanced my knowledge as well as
understanding towards a particular things and concepts. To develop a business based on
promoting the travel and tourism business through online website (Selig, 2018). As per
analysing the part of the study on which there have been consideration over various business
purpose, aim and objectives, vison and missions as well as ascertainment of the effective
operational gaols. I have learnt to develop the objectives of business plan such as developing
the business operations through implicating the adequate techniques for enhancing operational
practices (Giloth, 2018). Managing the operational practices would be effective in undertaking
the goals and managing performance in the right manner.
With the help of marketing plan on which making an adequate ascertainment over the
operations would be effective in leading the operational goals and making better practices. I
believe that, implicating efforts would have positive impacts on designing the product and
services accordingly (Setiawan and et.al., 2018). Along with this, for analysing the costs of
start-up ion which I have learnt the techniques for preparing budgets as well as allocating the
costs in various business operations. Preparing budgets and analysing the costs implication
have been impacting positively in terms of developing a fruitful cost and revenue structure.
Therefore, learning and operational ascertainment would have positive impacts on
raising the capacity for analysing the market scenarios, current organisational practices
performed by other business units as well as ascertainment of the business objectives would be
effective in leading the firm for effective revenue generations.
62

Critical Thinking and your
ideas
In carrying out your research,
your analysis, your evaluation
of evidence, and in identifying
or proposing conclusions,
what has been the most
important discovery, or piece
of evidence, or theory, or
viewpoint, or critical idea, or
critical addition to your
knowledge, or other item of
importance and why?
(max. 400 words)
I have performed the entire tasks of presenting and preparing the business development
project on which my tutors and friend have helped in learning and understating various things.
The impact of my module course has encouraged me in undertaking all the operational efforts
to be considered by the firm. In the present report, there have been examination of various
facts and figures which have determined reliable information to be considered for developing
the effective plan (Lee and Shin, 2018). For the feasibility analysis over the market, industry,
product and services etc I have used secondary data techniques. Therefore, in this if we have
performed such activities by using the primary data techniques would have positive impacts on
raising the productive growth.
Using the primary data analysis techniques would be effective in taking the more
reliable information as well as current or actual issues have been faced by travel and tourism
operators in India will be analysed perfectly (Rogerson, 2018). It brings the in depth and clear
analysis over the issues faced by them regarding the consumers, services quality as well a
market identity. On the basis of which business plan would be more effective and
conveyancing for the professionals in developing and monitoring the operations.
There have been analysed over the various private and governmental industries which
are operating travel and tourism operations in India would have a website which in turn will be
effective and governing for managing the operational gains. I believe that, if we have
considered all the international units instead of narrowing the business concept for India only
we would have considered the international agencies which are currently operating services in
the country would be beneficiary in promoting the business operations.
Developing the business canvas model have been a helpful tool in terms of determining
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the costs, revenue, key partners, activities, resources, value proposition as well as consumers
segmentation and relationship management (Alsayegh, Saker and Alqattan, 2018). Thus, such
things would have impacts on raising the operational goals and motives to have appropriate
ascertainment of business operational activities. I believe that, analysing the operational
structure and elements which are to be considered in the business canvas model which would
have must in-depth analysis and observation of the facts.
Barriers met
What were the main
difficulties and barriers which
you were face with in:
1) undertaking your
research, and
2) completing your Major
Project
(max. 400 words)
During the entire research process on which there have been various barriers and
obstacles which were being faced. The limited time period has created non-satisfactory survey
analysis over the current market issues (Rogerson, 2018). There are various factors and areas
which requires to be studied to have better business development plan. In monitoring the
business concept and ascertainment of the gaols would have impacts on determining the gain.
Conducting the market survey in terms of analysing the currently operating travel and
tourism sector in India would be more effective as if there will be selection of more industries
which are operating the travel and tourism business. Thus, analysing their reviews through
social media sites was not clear and reliable as there was no adequate and effective analysis
over the current performance made by businesses. I believe that, for removing the influences of
such issues would be adequate in making reliable operational analysis over the facts. There
have been barriers which were affecting in deciding what a business will offer, I have detailed
the services which are I think a travel and tourism website would reflect the adequate analysis
over the facts. However, in this case on which analysing such factors would have impact on
raising the gains and making reliable ascertainment of business activities.
There have been various barriers and operational motives which would have impacts on
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raising the goals by defining the business moral and making qualitative analysis over the
figures. In collection of data base on which there have been issues as all the secondary methods
were not reliable and adequate in terms of decision making. There have been various sources
were selected and all have differences in their outcomes so a reliable analysis is still missing.
However, on the basis of my understanding and knowledge regrading this field I have
observed the data base and have reflected my opinion in the report.
Reliable operational analysis has been made in the research which would have leaded
the organisation in mitigating the risks involved in the market. There are serval operations
which are required to be considered as to have a reliable operational analysis over the facts. To
overcome such challenges as well as unreliability of the sources on which have prefers to
undertake the reviews of consumers regarding the operational services have been provided by
the travel and tourism in the particular segmentations.
There has been identification of various issues such as mis management of operational
activities, inadequacy of business operations as well as unreliable management of various
activities have been considered to have better operational control. I believe before developing a
business plan there must be clear vision as well as motive of the plan which would help the
firm in having successful launch as well as effective performance in the market.
Your Professional
Development
What are the most important
business and/or management
I relation with determining the best managerial and business kills on which there have
been impacts of various operational analysis which would have impacts on raising the capacity
and efficiency in the firm’s operations which would lead it to have better operational gains.
Along with this, in analysing the competitive market I have discovered that there are various
online website developers are stated in the market which were helping the travel and tourism
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skill(s) or academic idea(s) or
lesson(s) which you have
learnt from undertaking your
research and your Major
Project – and why?
(max. 400 words)
industries for having an attractive, convince as well as reliable website to operate the business
activities.
Thus, on which consumer can become able to analyse the packages that have been
offered by different organization. Their analysis over such facts have been impacting
profitably by bringing them the reliable operational trust. I have learnt that organisations are
seeking for the most adequate and effective sources through which they would have better
gains and promotional advantages. Thus, developing a website of the organisation on which it
become easily for them to reach many domestics as well as international consumers which
would have supported the business operational in accordance with managing the operations
correctively.
Developing the most convenient sites for the businesses which are currently performing
travel and tourism operations in the market would have better and reliable operational gains. I
have learnt to developing the website by adding various features such as detailed discussion
based on determining public opinion and requirement through a website. There has been
discussion made on the basis of using the most reliable and adequate ascertainment of the
practices which would be effective in decision making.
Moreover, I have learnt various things and have improved by knowledge regarding the
market survey techniques, public opinion as well as current facts which are required to be
governed and considered by the business professionals. It has developed my personality such
as building the confidence in covering all the issues and making a reliable operational analysis
over the facts.
Objectives In terms of undertaking the projected process that has been followed and made during
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Based on your research and
the work which you have done
in the MBA Programme and
its use in your Major Project,
what were and how far have
the objectives of your project
been achieved?
(max.450 words)
the process on which making a reliable analysis over the data set. There are various objectives
which have been decided before conducting the research regarding the development of
business plan. In this approach there had been use of various techniques and tactics which have
leaded business to have reliable operational control over the facts.
In determining the business objectives on which making a reliable analysis over the facts have
been achieved. The goal of business in terms of meeting the sales revenue growth in the next
quarter. Along with this, delivering the best quality services among the various industries in
the travel and tourism businesses have been impacting on sustaining the favourable growth to
business.
I believe that, influences of various factors such as competitors, changing governmental
policies, laws and regulations stated in the market have affected the business in attaining the
fruitful growth and development of activities to be undertaken. Considering the qualitative
operations which are meant to be done in a specific period is said to be adequate and
manageable for having better analysis over the facts.
I think the decision have been made professionals in articulating the objectives as well
as overcoming with the stated challenges in the market. I have learnt to implicate efforts in
attaining the targets at the right time. During this major project I have made various adjustment
and analysis over the facts which would be articulating and effective in managing the
operational practices in the right manner. The objective of the business plan is for developing
and reliable identity in the market which would be beneficiary in retaining the appropriate
gains through operational practices.
The plan for sustaining the favourable growth in the market on which this objective has
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