Business Development Proposal In Smart Building
Added on 2021-02-18
50 Pages15035 Words21 Views
Business Development
Proposal
Proposal
Executive summary
In this business proposal it has been described about a business that is based on building
smart homes. Technology has significant impact on operations or activities of each and every
business, no matter the size of the organisation. This business will target all people regardless on
basis of their age, gender or demographic segment and firm has targeted hotel that is having
more than 50 rooms. The smart buildings are considered as highly preferred approach to
conserve the energy in construction activities. The market for smart homes is increasing every
year with more and more people getting aware of the smart technologies. At initial level, the
concept followed in this is moderate and then it will be high with growth and development in
business. Qualitative analysis was conducted to evaluate the feasibility of smart building and for
this several sustainability reports, journals and articles were analysed and reviewed.
Further, different secondary sources it has been analysed that certain features of smart
buildings are found to be attractive to almost all types of buildings. Moreover, there are several
competitors which were identified are V&C contractors, Schneider, Miema and Vassallo.
Company has innovative and advanced ideas to make buildings more smart and energy efficient.
The management and staff members of the company have good experience which can help them
to develop more effective and qualitative projects. But on the contrary, at present, company is
providing same services there is not innovation or differentiation. Further, in construction
industry, the entry cost is too high which is one of the benefit for the organisations as they did
not face the threat of competition. There are some success factors is discussed as well which
show how business will operate in the market of Malta. In addition to it, segmentation, targeting
and positioning of business has been explained in report.
Construction industry does not suffer from the threats of substitution in terms of any
product. The buildings cannot be replaced by any other product and the bargains power is also
limited to 10 percent. Moreover, it has also been analysed that project will start with an initial
investment of £50000. The cash flow will continue as 25% of amount will be received as
advance from the clients and it is estimated to have 16% return on investment within one year.
Vodafone telecommunication, Green Homes Limited and construction company are the key
partners in the construction industry.
In this business proposal it has been described about a business that is based on building
smart homes. Technology has significant impact on operations or activities of each and every
business, no matter the size of the organisation. This business will target all people regardless on
basis of their age, gender or demographic segment and firm has targeted hotel that is having
more than 50 rooms. The smart buildings are considered as highly preferred approach to
conserve the energy in construction activities. The market for smart homes is increasing every
year with more and more people getting aware of the smart technologies. At initial level, the
concept followed in this is moderate and then it will be high with growth and development in
business. Qualitative analysis was conducted to evaluate the feasibility of smart building and for
this several sustainability reports, journals and articles were analysed and reviewed.
Further, different secondary sources it has been analysed that certain features of smart
buildings are found to be attractive to almost all types of buildings. Moreover, there are several
competitors which were identified are V&C contractors, Schneider, Miema and Vassallo.
Company has innovative and advanced ideas to make buildings more smart and energy efficient.
The management and staff members of the company have good experience which can help them
to develop more effective and qualitative projects. But on the contrary, at present, company is
providing same services there is not innovation or differentiation. Further, in construction
industry, the entry cost is too high which is one of the benefit for the organisations as they did
not face the threat of competition. There are some success factors is discussed as well which
show how business will operate in the market of Malta. In addition to it, segmentation, targeting
and positioning of business has been explained in report.
Construction industry does not suffer from the threats of substitution in terms of any
product. The buildings cannot be replaced by any other product and the bargains power is also
limited to 10 percent. Moreover, it has also been analysed that project will start with an initial
investment of £50000. The cash flow will continue as 25% of amount will be received as
advance from the clients and it is estimated to have 16% return on investment within one year.
Vodafone telecommunication, Green Homes Limited and construction company are the key
partners in the construction industry.
Table of Contents
Executive summary.........................................................................................................................2
Chapter 1..........................................................................................................................................1
Introduction..................................................................................................................................1
1.1 Background............................................................................................................................1
1.3 Rationale for business idea....................................................................................................1
1.5 Methodology and sources of information..............................................................................2
1.6 Business proposal structure...................................................................................................2
1.8 Timescale...............................................................................................................................2
1.9 Structure of report..................................................................................................................2
Chapter 2..........................................................................................................................................4
Business concept..............................................................................................................................4
2.1 Segmentation, targeting and positioning...............................................................................4
2.1.1 Geographical segmentation................................................................................................4
2.1.2 Demographic segmentation................................................................................................4
2.2 Special features......................................................................................................................5
2.3 Critical success factors..........................................................................................................5
Chapter 3..........................................................................................................................................7
Feasibility research..........................................................................................................................7
3.1 Product feasibility..................................................................................................................7
3.1.1 Data collection..........................................................................................................8
3.1.2 Results....................................................................................................................10
3.2 Industry feasibility...............................................................................................................10
3.2.1 Competitors............................................................................................................11
3.2.2 Industry competitors...............................................................................................12
3.2.3 Entry cost................................................................................................................13
3.2.4 Entry barriers..........................................................................................................13
3.2.5 Substitutes...............................................................................................................14
3.2.6 Bargain power.........................................................................................................14
3.3 Market feasibility.................................................................................................................15
Executive summary.........................................................................................................................2
Chapter 1..........................................................................................................................................1
Introduction..................................................................................................................................1
1.1 Background............................................................................................................................1
1.3 Rationale for business idea....................................................................................................1
1.5 Methodology and sources of information..............................................................................2
1.6 Business proposal structure...................................................................................................2
1.8 Timescale...............................................................................................................................2
1.9 Structure of report..................................................................................................................2
Chapter 2..........................................................................................................................................4
Business concept..............................................................................................................................4
2.1 Segmentation, targeting and positioning...............................................................................4
2.1.1 Geographical segmentation................................................................................................4
2.1.2 Demographic segmentation................................................................................................4
2.2 Special features......................................................................................................................5
2.3 Critical success factors..........................................................................................................5
Chapter 3..........................................................................................................................................7
Feasibility research..........................................................................................................................7
3.1 Product feasibility..................................................................................................................7
3.1.1 Data collection..........................................................................................................8
3.1.2 Results....................................................................................................................10
3.2 Industry feasibility...............................................................................................................10
3.2.1 Competitors............................................................................................................11
3.2.2 Industry competitors...............................................................................................12
3.2.3 Entry cost................................................................................................................13
3.2.4 Entry barriers..........................................................................................................13
3.2.5 Substitutes...............................................................................................................14
3.2.6 Bargain power.........................................................................................................14
3.3 Market feasibility.................................................................................................................15
3.4 Organisational feasibility....................................................................................................16
3.5 Financial feasibility.............................................................................................................16
3.6 Ambition Vs Ability............................................................................................................17
Chapter 4........................................................................................................................................19
Business Model..............................................................................................................................19
4.1 Core strategy........................................................................................................................19
4.1.1 Differentiation basis and identifying competitive advantage.................................19
4.1.2 Sales and marketing................................................................................................19
4.1.3 Services...................................................................................................................19
4.1.4 Competitive positioning and Porter Generic strategy.............................................20
4.2 Competitive advantage and self evaluation.........................................................................21
4.3 Mission................................................................................................................................21
4.4 Core competencies and resource requirements....................................................................21
4.5 Ways to connect customers groups and partnership network..............................................21
4.6 Deliverable values to customers..........................................................................................22
4.7 Improvements in business model.........................................................................................22
Chapter 5........................................................................................................................................23
Business plan.................................................................................................................................23
5.1 Executive summary.............................................................................................................23
5.2 Industry, company and product...............................................................................................26
5.3 The product / service concept..................................................................................................27
5.4 Key success factors..................................................................................................................28
5.5 Market, market analysis and research......................................................................................28
5.6 COST / VOLUME / PROFIT ANALYSIS.............................................................................30
5.10 Marketing plan.......................................................................................................................30
5.10.2 Customer relationship management...................................................................................31
5.12. Management Team...............................................................................................................31
5.13 Operation plan...................................................................................................................32
5.13.1 Business location..................................................................................................32
5.13.2 Supply chain management....................................................................................32
5.13.3 Operating cycle.....................................................................................................33
3.5 Financial feasibility.............................................................................................................16
3.6 Ambition Vs Ability............................................................................................................17
Chapter 4........................................................................................................................................19
Business Model..............................................................................................................................19
4.1 Core strategy........................................................................................................................19
4.1.1 Differentiation basis and identifying competitive advantage.................................19
4.1.2 Sales and marketing................................................................................................19
4.1.3 Services...................................................................................................................19
4.1.4 Competitive positioning and Porter Generic strategy.............................................20
4.2 Competitive advantage and self evaluation.........................................................................21
4.3 Mission................................................................................................................................21
4.4 Core competencies and resource requirements....................................................................21
4.5 Ways to connect customers groups and partnership network..............................................21
4.6 Deliverable values to customers..........................................................................................22
4.7 Improvements in business model.........................................................................................22
Chapter 5........................................................................................................................................23
Business plan.................................................................................................................................23
5.1 Executive summary.............................................................................................................23
5.2 Industry, company and product...............................................................................................26
5.3 The product / service concept..................................................................................................27
5.4 Key success factors..................................................................................................................28
5.5 Market, market analysis and research......................................................................................28
5.6 COST / VOLUME / PROFIT ANALYSIS.............................................................................30
5.10 Marketing plan.......................................................................................................................30
5.10.2 Customer relationship management...................................................................................31
5.12. Management Team...............................................................................................................31
5.13 Operation plan...................................................................................................................32
5.13.1 Business location..................................................................................................32
5.13.2 Supply chain management....................................................................................32
5.13.3 Operating cycle.....................................................................................................33
5.13.4 Facilities and equipment.......................................................................................33
5.14 Sustainability.....................................................................................................................33
5.14.1 Critical success factors.........................................................................................33
5.14.2 Risk assessment....................................................................................................33
5.14.3 Future sustainability issues...................................................................................34
5.16 Business controls...................................................................................................................35
5.17 Financial projections..............................................................................................................35
5.18 Viability.................................................................................................................................37
Research reflection report..............................................................................................................38
REFERENCES..............................................................................................................................43
5.14 Sustainability.....................................................................................................................33
5.14.1 Critical success factors.........................................................................................33
5.14.2 Risk assessment....................................................................................................33
5.14.3 Future sustainability issues...................................................................................34
5.16 Business controls...................................................................................................................35
5.17 Financial projections..............................................................................................................35
5.18 Viability.................................................................................................................................37
Research reflection report..............................................................................................................38
REFERENCES..............................................................................................................................43
Chapter 1
Introduction
1.1 Background
With frequent technological advancement it is necessary for country to improve their
infrastructure so that economic growth can be boosted. Also, it has become essential to maintain
sustainability in building homes so that green atmosphere can be developed. In recent times,
there has been transformation in construction sector. Now, technology is been used by
companies in every industry. This has resulted in rise in competition due to emerging of new
business concepts and ideas. Moreover, companies are finding out new market to expand their
operations.
Technology has significant impact on operations or activities of each and every business,
no matter the size of the organisation (Hardin and McCool, 2015). Technology has tangible as
well as intangible benefits that will assist the organisation in making money and produce the
outcomes that are demanded by customers. Technological infrastructure influences the
efficiency, culture and relationships of an organisation or business. The development in
technology had a great impact on the growth of business as it helped in bringing and
implementing new & unique ideas.
1.3 Rationale for business idea
Malta is tourist place where there is large number of hotels. The ease of doing business is
also easy with few laws and legislation to be followed.
The business idea is to convert and built smart homes in Malta. The company emphasis on
converting hotels, lounge, resort, etc. into smart homes by installing advance technological
devices (Adams and et.al., 2017). Besides this, goal of business is to provide smart homes to
tourist and local people. This will enable in improving the infrastructure in Malta.
Mission – To become recognized and reputed company in Malta for developing smart homes.
to increase life span of building by installing technology
to become a leader in maintaining sustainability in smart home industry
Vision- to provide highly advance smart homes and to make living beautiful
Aims
To convert traditional buildings and hotels into smart homes.
1
Introduction
1.1 Background
With frequent technological advancement it is necessary for country to improve their
infrastructure so that economic growth can be boosted. Also, it has become essential to maintain
sustainability in building homes so that green atmosphere can be developed. In recent times,
there has been transformation in construction sector. Now, technology is been used by
companies in every industry. This has resulted in rise in competition due to emerging of new
business concepts and ideas. Moreover, companies are finding out new market to expand their
operations.
Technology has significant impact on operations or activities of each and every business,
no matter the size of the organisation (Hardin and McCool, 2015). Technology has tangible as
well as intangible benefits that will assist the organisation in making money and produce the
outcomes that are demanded by customers. Technological infrastructure influences the
efficiency, culture and relationships of an organisation or business. The development in
technology had a great impact on the growth of business as it helped in bringing and
implementing new & unique ideas.
1.3 Rationale for business idea
Malta is tourist place where there is large number of hotels. The ease of doing business is
also easy with few laws and legislation to be followed.
The business idea is to convert and built smart homes in Malta. The company emphasis on
converting hotels, lounge, resort, etc. into smart homes by installing advance technological
devices (Adams and et.al., 2017). Besides this, goal of business is to provide smart homes to
tourist and local people. This will enable in improving the infrastructure in Malta.
Mission – To become recognized and reputed company in Malta for developing smart homes.
to increase life span of building by installing technology
to become a leader in maintaining sustainability in smart home industry
Vision- to provide highly advance smart homes and to make living beautiful
Aims
To convert traditional buildings and hotels into smart homes.
1
To create a business that provides solution to use and implement technology in homes
Making a difference in building homes and hotels in Malta.
1.5 Methodology and sources of information
The data is been collected through secondary method. In this books, articles, etc. are
searched and analyzed (Javed and et.al., 2016. ). This has helped in gathering relevant data and
information regarding previous ventures, number of buildings constructed, market condition, etc.
here, data is been gathered through energy efficiency, statistical information, etc.
1.6 Business proposal structure
The overall report is divided into five chapters that are as follows :-
Description of business concept – In this chapter it will be described about what business idea
is and why it has been chosen. Also, it will be discussed about types of service provided by
business.
Feasibility research – this chapter relates to feasibility of business idea and concept. It means
that what are various aspects related to market, services, industry, financial feasibility, etc. It will
give insight about what
Development of business model – In this chapter it is described about competitive advantage a
business idea and how it has lead to development of model.
The business plan – this chapter describes overall business function and how operations will be
done in 5 years. Moreover, what are the factor which makes this business successful. Also, what
are the risks and challenges involved in it. The chapter also contains detail about goals and
objectives of business.
1.8 Timescale
After report is been developed the business operations can be started. The report provides
brief information about business concept and plan. Also, it is important that business should
commence as soon as possible. Therefore, in this business operations are planned to start within
3 months.
1.9 Structure of report
In present report, there will be five chapters and each one will be based provide a brief
description (Ok and et.al., 2015). The chapters are as follows :-
2
Making a difference in building homes and hotels in Malta.
1.5 Methodology and sources of information
The data is been collected through secondary method. In this books, articles, etc. are
searched and analyzed (Javed and et.al., 2016. ). This has helped in gathering relevant data and
information regarding previous ventures, number of buildings constructed, market condition, etc.
here, data is been gathered through energy efficiency, statistical information, etc.
1.6 Business proposal structure
The overall report is divided into five chapters that are as follows :-
Description of business concept – In this chapter it will be described about what business idea
is and why it has been chosen. Also, it will be discussed about types of service provided by
business.
Feasibility research – this chapter relates to feasibility of business idea and concept. It means
that what are various aspects related to market, services, industry, financial feasibility, etc. It will
give insight about what
Development of business model – In this chapter it is described about competitive advantage a
business idea and how it has lead to development of model.
The business plan – this chapter describes overall business function and how operations will be
done in 5 years. Moreover, what are the factor which makes this business successful. Also, what
are the risks and challenges involved in it. The chapter also contains detail about goals and
objectives of business.
1.8 Timescale
After report is been developed the business operations can be started. The report provides
brief information about business concept and plan. Also, it is important that business should
commence as soon as possible. Therefore, in this business operations are planned to start within
3 months.
1.9 Structure of report
In present report, there will be five chapters and each one will be based provide a brief
description (Ok and et.al., 2015). The chapters are as follows :-
2
Introduction – It consists of introduction of business that include background of industry and
brief description of Green Homes limited. Also, it will include mission and vision of business
along with aims. The rationale and scope of business is also defined in it.
Business opportunity – In this chapter there will be entire information what are the features of
Green Homes limited products and services. Moreover, how different factors will impact on
growth and development of business in industry.
Feasibility research- This is the third chapter which contain secondary data and information
about industry and product feasibility, market and financial feasibility. By this it will be easy to
analyse business idea and its growth.
Business model – The fourth chapter contains theories and models related to business. In this
strategy and plans of differentiated factors of product is included.
Business plan – The chapter contains all information from executive summary to business
opportunity. Furthermore, the information related to HR, financial analysis, marketing, etc. are
included in chapter as well.
3
brief description of Green Homes limited. Also, it will include mission and vision of business
along with aims. The rationale and scope of business is also defined in it.
Business opportunity – In this chapter there will be entire information what are the features of
Green Homes limited products and services. Moreover, how different factors will impact on
growth and development of business in industry.
Feasibility research- This is the third chapter which contain secondary data and information
about industry and product feasibility, market and financial feasibility. By this it will be easy to
analyse business idea and its growth.
Business model – The fourth chapter contains theories and models related to business. In this
strategy and plans of differentiated factors of product is included.
Business plan – The chapter contains all information from executive summary to business
opportunity. Furthermore, the information related to HR, financial analysis, marketing, etc. are
included in chapter as well.
3
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