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Business Environment Assignment (PPT)

Added on - 08 Dec 2020

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BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 and P2 covered in PPT...........................................................................................................1TASK 2............................................................................................................................................1P3 Relationship between organisational functions.....................................................................1TASK3.............................................................................................................................................3P4 Negative and positive impact of macro environmental elements on companies operationsactivities......................................................................................................................................3TASK 4............................................................................................................................................5P5 Interlinked advantages and disadvantages with external factors...........................................5P6 Strength and weaknesses of Bentley Motors Limited...........................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9..................................................................................................................................................11
INTRODUCTIONThere are two kind of business environment internal as well as external both are effectorganisation performance. So that, management of the company can develop strategies inn orderto reduce environmental factors negative impact on their productivity and market position.Through this, they are able to achieve goals and objectives in limited period of time in significantmanner. In this report select Bentley Motors Limited to identify impact of environmentalelements on their productivity. It is a British international manufacturing firm as well asmarketer of SUV's and many other luxury cars. It was establish in the year 1919 by H.M.Bentley and W.O. Bentley. In this assignment covers several different type of business andpurpose of firm. It also includes demonstrate interrelationship of several function with inenterprise and its link with firm structure. In this report explain strength and weakness of macroenvironmental factors as well as its positive, negative influences on enterprise operations.TASK 1P1 and P2 covered in PPTTASK 2P3 Relationship between organisational functionsWith in an organisation several function are done in order to achieve predetermine goalsand objectives in limited period of time effectively. The main function of Bentley MotorsLimited are production, operations, human resource, research and development, finances andmarketing. All these department has work together in order to achieve common aim andobjective in appropriate manner. The main department of Bentley Motors Limited and itsinterrelationship are explain as follows:Human resources department: Human resources management has play vital role likemanage, control, develop HR policies etc. with in an organisation. HR manager of BentleyMotors Limited is conducting training program accordingly to requirement. For this, they areidentifying employees capabilities, learning style, attitude, motivation factors etc. and find outgap between actual as well as desire performance (Al-Swidi and Al-Hosam, 2012). In order tofull fill these gap human resources executive make plan to training and they are consider their allpersonality traits. Through this activity, enterprise are capable to enhance staff members1
knowledges, skills, learning and develop innovative product thus help to achieve highercustomer's satisfaction as well as market position in long period of time.Marketing department: Marketing department is very important as compare to other within an organisation because in this selling activity should be done and it is a only work thosegenerate revenue for the company. Marketing manager has organising market research toidentify consumers needs, wants, trends, behaviour, attitude, perception and many more. Theyprovide these all information to R & D department and they are develop new ideas to full fillclients requirement effectively. In order to execute innovative idea human resources assistant hashire skilled employees those are able to convert idea into reality. So that, all section areinterrelated to each others effectively and work together to achieve common goals and objectivein given time frame (Bryman and Bell, 2015). Some other function of marketing is promotions,advertisement, identify target clients, segmentation, positioning etc.Operation department: Operations department of Bentley Motors Limited has work toproduce car for their clients. The main function of operational division is inventory management,manage inflow and outflow, machinery maintenance and many more. Human resources managerof Bentley Motors Limited has recruit engineers and technical employees in order to produce carand its equipments. Marketing management has provide information to operation division whatis the current requirement of market or consumers so that they are manufacturing car accordinglyin order to get higher customer's satisfaction in long period of time. To operate all activities inthis department management needed money so financial manager has provide them budgetaccordingly they are work.Production and Research & development department: Bentley Motors Limited is amanufacturing organisation thus produce cars for consumers. Management of the company hasused lean production method to optimum utilisation of available resources as well as time. It canbe divided into two kind quality assurance and technical labour (Christopher and Holweg, 2011).Both are work together to produce higher quality commodities thus help to achieve marketposition and customer's satisfaction. Through this, create brand value and competitive benefits ascompare to their competitors in the same industry that provide long run sustainability as well asprofitability.Finance department: Finance department has also interrelated to other function of firmlike marketing, operations, human resources etc. The main role of finance division is make2
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