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Business Environment Report of Natwest

   

Added on  2020-07-22

12 Pages3577 Words25 Views
BUSINESS ENVIRONMENT
Business Environment Report of Natwest_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ..........................................................................................................................................1(Covered in PPT)....................................................................................................................1P3 Relationship between functions of different companies...................................................1TASK 2............................................................................................................................................4P4 Negative and positive influence of macro environment....................................................4P5 External and Internal analysis of companies to identify weakness and strength..............5P6 Weakness and strength interlinked with external factors..................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONBusiness environment is an very main term which comprises each factors which canimpact company indirectly and directly in any way. Therefore, a manager is going to start upenterprise, an entrepreneur requirements for including all required factors which will provideorganisation success. Generally, environment of enterprise can compare into two types such asmacro and micro. Both impact enterprise either positively nor negatively. NATWEST is anorganisation which is selected in this project report as it is established in United Kingdom as wellas provide finance to peoples at a cheaper rate of interest. Main aim in this report is tounderstand various forms of companies like as public, voluntary and private also analysedPESTEL and SWOT within this assignment. Macro and micro components impact on the processof decision making within company in a negative or positive manner. It is determine in a veryeffective way. TASK 1 (Covered in PPT)P3 Relationship between functions of different companies NATWEST is a broad retail as well as commercial bank which is established in UnitedKingdom. They are giving management within the entire world. Cited company follow thestructure of hierarchy in their enterprise as well as indicated by positions, obligations, duties,responsibilities and many more are divided in an effective way to firms employees (Hilton andPlatt, 2013). Mainly, department of top authority are having much responsibilities as comparedwith lower level. Their are different NATWEST objectives which are given below: It is important for managers to improve enterprise as it help them in development as wellas growth. It is necessary to give best quality of products to buyers at a cheaper rates. Hence everyand each type of particular person can purchase. If organisation profits can be improved then they can give easily returns to bondholders. They require to cater every as well as each financial instruments sort to their customerswithin roof (Kolk, 2016). 1
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It is important for company to decline unnecessary wastage, so they can securesurrounding in an proper and efficient way. Various forms of companies functions: It is necessary for each type of company to give better management and goods to persons.So, that they can satisfy wants as well as needs of them in an efficient way. Its purpose inNATWEST that there are different units as well as they are having their aims which are verydifferent (Overview of the Business Environment Working Group, 2017). Certain business functions are explained in detail below: (Source: Functions of organisations, 2018)Sales and marketing: It is important for every and each company to lead a research.Hence, they satisfy wants as well as needs of consumers. In this, they can develop sometype of techniques as well as it may be linked with sales, promotional and pricing. It isimportant for them to alter their previous products as outcomes can easily increase theirsales as well as productivity. This unit require higher investments so they can do properproducts marketing (Komatsu and et. al., 2012). Finance: It is required for managers to maintain companies records efficiently andeffectively. If they issues shares to persons they can raise finance easily for organisation.Frequently, this division is linked with others due to its main aim to make budgets with2Illustration 1: Functions of organisations
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