The assignment discusses the impact of global factors, European Union policy, and business environment on British Airways. The company operates under an oligopoly market structure and faces challenges such as reduced dependence on local markets, increased competition, political instability, cultural differences, and currency fluctuations. The introduction of European Union policies has created both positive and negative impacts on the company. To overcome these challenges, British Airways can reduce its tax rates, form contracts to protect itself from price increases, and expand its business internationally.