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Business Environment : PDF

Added on - 23 Nov 2020

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Key issue in the businessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1Identification and description of key macro issue in the business environment........................1Potential impact due to the 2 identified issues............................................................................1Refection on 2 challenges..........................................................................................................1CONCLUSION...............................................................................................................................1REFERENCES...............................................................................................................................2
INTRODUCTIONThis report is based on the key issue issue in the business environment as there are manyissue which are present in the business environment that the organisation has to do all the effortsto minimise the issues which are present in the environment. As there are many issues such aspollution, waste disposal, climate change , inadequate access to water etc. the present report istaken on the travel and leisure company that is Marriott International which is an Americanmultinational diversified hospitality. It was founded in 1927 by J. Willard Marriott and AliceMarriott. In this report it will cover and describe the macro issues in the business environmentthat are very important for the Marriott International and further it will include the potentialimpact at micro level due to the identified issues. And at last it will include the recommendationof the two challenges by which company can dissolve by improving it self.MAIN BODYIdentification and description of key macro issue in the business environmentThere are the key macro issue in the business environment which affect the organisation to thelarge extent and which the business must have the clear study of the factor. This can be analysisby the help of PESTEL analysis which include all the macro factor such as political, social,economic, technology, legal and environment factor which affect Marriott International whichare describe below-Political Factor – Political factor could affect the Marriott International as there will bebiggest threat is terrorist attack or military conflict which are the serious issues as it is the traveland leisure company and terrorist target the hotel to the large extent. So it is very important tostudy the political factor to the large extent.Economic Factor – the major economic factor that affect the Marriott Internationalbusiness is slow economic growth if the country has slow economic growth then it will be veryserious issue for the hotel industry as there will less sales in hotel. A long term economic threatis growing income equality which reduces people's ability to travel and stay in the luxury hotel.And if the income level is very low of the customer then it will impact on the sales of theMarriott International (Mkude and Wimmer, 2015).1
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