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Pestle Analysis of Toyota: Assignment

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Added on  2021-01-03

Pestle Analysis of Toyota: Assignment

   Added on 2021-01-03

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Pestle Analysis of Toyota: Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11 Pestle analysis of Toyota.........................................................................................................12 Segmentation, Targeting and Positioning of the company.......................................................33 Company’s marketing mix strategy..........................................................................................44 Swot analysis of Toyota ........................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Pestle Analysis of Toyota: Assignment_2
INTRODUCTIONMarketing is very essential activity of company which concern with planning,controlling, implementing and monitoring activities related to marketing research and promotionof company and its products (Kolk, 2016). For better understanding the Business environment,Toyota is taking which is the largest car manufacturing company of Japan which is planning toexpand in UK. They provide the variety of automotive products such as Vehicles, airconditioners' car compressor, good engine, electronics car etc. Toyota launched their product byuse different promotional activity. The report will describe the pestle analysis of Toyota. Thisanalysis is help to company for determine the external environment of the Toyota by analysis thepolitical, economic, environmental, legal, social, technological factors. Furthermore, report willdescribe the SWOT analysis of Toyota that describes the internal or external environment of thecompany. Moreover, report will describe the 7 P’s of marketing mix of the Toyota this 7 P’shelps to company for identify the opportunity of the company. Further report will describe theSegmentation, Targeting and Positioning of the Toyota. TASK 11 Pestle analysis of ToyotaPESTLE AnalysisPolitical FactorPolitical factor includes the different rules and regulation by government which affectsthe performance of the company.The impact of political factor on Toyota is that the poorrelationship with some country such as the relationship is not good between China and Japan. SoToyota is not properly sale their product in Japan and China. This creates the negative impact onthe revenue of Toyota that they cannot generate the profits by selling their products in china.Also, Toyota faces some problems related to political battle in Australia that the prime ministerof Australia has criticised the business of Toyota (Saleem, 2015). So Toyota announces that theywill stop the manufacturing in the Australia. In another side the political factor also creates thepositive impact on the Toyota that is the company moves the right country they expand theirbusiness in UK market, because market is in good condition and the political parties has alsostable, so Toyota sale their product in UK market and increase their market shares. Economical factor1
Pestle Analysis of Toyota: Assignment_3

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