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Business essentiael inTROdUCTION

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Added on  2020-06-06

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1 Question 2 Marvin and Smith Marketing mix 5 Question 3: Smith’s to cover a wider geographical area in terms of a different country on the basis of organisational culture and Information system8 Question 4 Interpretation of financial data 9 Question 5: CONCLUSION 10 INTRODUCTION Business essential are the different elements and resources that are required by the venture in order to complete all the task and activities. Reason behind why the Marvin and Smith have selected Italy The key reason behind the selection of Italy in order to expand their coffee

Business essentiael inTROdUCTION

   Added on 2020-06-06

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BUSINESSESSENTIAL
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Table of ContentsINTRODUCTION...........................................................................................................................1Question 1Justification behind the selection of country, logistics used, ethical considerationand structural challenge..........................................................................................................1Question 2 Marvin and Smith Marketing mix........................................................................5Question 3: Smith’s to cover a wider geographical area in terms of a different country on thebasis of organisational culture and Information system.........................................................8Question 4 Interpretation of financial data.............................................................................9Question 5: CONCLUSION.................................................................................................10
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INTRODUCTIONBusiness essential are the different elements and resources that are required by theventure in order to complete all the task and activities. There are different opportunity andthreats that exist in the venture. Opportunities helps the organisation to uplifts their currentbusiness conditions, and threats motivates them to reduce problems by implementing differentstrategies. In order to support this project report, Marvin and Smith have been selected. They arecurrently running their business in UK and now they want to expand their business in Italy. Thisis because they find that the country is the best suitable to open coffee shop. After analysing theculture of Italy, they grasp this opportunity and make the interior of the coffee shop according tothe culture and tradition of the Italy. Other than that after analysing the culture of Italy they havegiven additional services to the customers such as customer care system, complementary drinketc. Question 1Justification behind the selection of country, logistics used, ethical consideration andstructural challenge.Reason behind why the Marvin and Smith have selected ItalyThe key reason behind the selection of Italy in order to expand their coffee shop is thepeople who live in Italy love coffee. Once the manager of the Marvin and Smith have visitedMilan coffee shop in 1994 and his desire was to duplicate the coffee shop interior in relation to asense of community, delightful coffee and friendly baristas in Italy. After watching thatenvironment, he was influences to open a good coffee shop at Italy (Claycomb and Martin,2013). Most of the people are sitting in the coffee shop after doing their work. Evening of thepeople was spent in coffee shop. It states that stress of the people reduces after having coffee.Thus, this is the key reason, he has thought to open coffee shop in Italy. Reason that influencedhim to open coffee shop in Italy are as follows: Italian people love coffee as they are sure enough passionate about the coffee, they wereconsuming 4.6% of the total world supply.Numerous customer in Italy having $10 billion cafe market that is the biggest in theworld.1
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Illustration 1: Fact about cafe market in the country(Source: Biggest cafe market of the country, 2016)As per this graph, it is being analysed that Italy has the biggest cafe market in the countrythat is around 7,611 million$. Thus, after analysing this data, they have thought to givecompetition to Italy coffee shop hence, they are going to open coffee shop in Italy in order toexpand their business (Eriksson and Hansson, 2013). Other than that competition and price also influence Marvin and Smith to open their shopin Italy. In Italy there are huge number of competitors so they can produce quality coffeein order to gain competitive advantage. 0.90 euro is the average price of the coffee inItaly which is affordable by the people in Italy. Logistics utilized by the ventureThere are two types of logistics that are requires by the organisation in order to expandtheir business that are inbound logistics and outbound logistics2
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